

Divine Chocolate, the only chocolate company which is fair trade and co-owned by cocoa farmers, has redesigned its packaging for the first time in five years. The refresh is intended to make its bars stand out on shelves and communicate its brand story more effectively.
The redesign includes a new embossed “Owned by Cocoa Farmers” seal on the bars. After extensive brand research, Divine Chocolate found that one in 10 consumers were more likely to buy Divine Chocolate because of its new seal. Troy Pearley, Executive Vice President and General Manager of Divine Chocolate North America says, “At the end of the day, the reason why people buy Divine Chocolate is because it’s seriously good chocolate. Additionally, with our new pack design, we have a strong opportunity to inspire consumers by highlighting the fact that the farmer ownership model is at the heart of our business.”
Other modifications to the front of pack design include changing the adinkra symbols to a uniform color so that customers can more easily navigate the range, switching chocolate bar’s descriptors’ color to white text for improved legibility, and placing cocoa percentages on the front of bars for consumers interested in cocoa content.
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The back of the bars also include new certifications from The Vegan Society and B Corporation as well as new placement of the Non-GMO Project seal. Additional markers include simplified product claims such as no artificial ingredients, all natural, 100 percent pure cocoa butter, and no palm oil or soy. A recent analysis of market researchers at Nielsen have found that products with non-GMO claims have seen a +18.2 percent boost in sales, while products free from artificial colors and flavors have received a +16.2 percent increase in the last five years.
Visit Divine Chocolate at booth #2164 at the Sweets & Snacks Expo 2018. For more information, go to www.divinechocolate.com.
Country Fresh Food & Confections, Inc. will soon be moving into a new facility that will not only be state of the art, but more importantly, it will allow the company to add new products to go along with keeping up their double-digit growth of the past few years.
Ed Stockton, President of Country Fresh Food & Confections, Inc., explains, “This new facility allows us to add other types of equipment to package items for which we have customer demand. We do quite a bit of private labeling and have had to turn customers away the past few years that would have proven to be good business; however, we are known for not only our premium fudge, but also our dependability and commitment to our customers. We would never risk letting them down by over-extending ourselves.”
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Visit Country Fresh Food & Confections, Inc. at booth #366 during the Sweets & Snacks Expo. For more information, email info@countryfreshfood.com or go to www.countryfreshfood.com. The company will also be at booth #5306 at the Summer Fancy Food Show in New York.
Chef’s Cut Real Jerky Co.™ will debut its newest offering, Korean Style BBQ Chicken Jerky at this year’s Sweets & Snacks Expo. Along with this newest addition to its popular line of meat snacks, Chef’s Cut Real Jerky Co. is also sampling its latest launches, including Protein Snack Packs, Turkey Pepperoni Real Snack Sticks and Mini Snack Sticks, a 0.5-ounce sized version of its Real Snack Sticks.
The new Korean Style BBQ Chicken Jerky expands on Chef’s Cut Real Jerky Co.’s existing chicken jerky portfolio, which performed tremendously in-store throughout 2017. Following the precedent for all Chef’s Cut Real Jerky Co. snacks, the new Korean Style BBQ Chicken Jerky is made with nothing but chef-crafted and recognizable ingredients like soy sauce, green tea extract, sriracha and other flavors, resulting in a perfectly tender and flavorful snack. Flavor aside, Korean Style BBQ Chicken Jerky delivers a powerful punch of 10 grams of protein per 1-ounce serving. Like all Chef’s Cut Real Jerky Co.’s offerings, Korean Style BBQ Chicken Jerky is nitrite and gluten-free.
“Our new Korean BBQ flavor profile appeals to growing demands not only in the jerky industry – but salty snacks overall. Consumers love the Asian-inspired sweet and spicy tastes,” said Bart Silvestro, Chief Executive Officer of Chef’s Cut Real Jerky Co. “When we launched our first chicken jerkies back in the early days, we set a new industry standard in terms of quality and taste. We’re looking to raise the bar yet again with everything about this product – yet another way to get a high-protein, low-sugar, low-cholesterol snack on-the-go.”
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About Chef’s Cut Real Jerky Co.
Chef’s Cut Real Jerky Co. was created by Chef Blair Swiler and Dennis Riedel. Swiler was caddying alongside Riedel, and shared his homemade jerky with him – real cuts of premium beef – right there on the golf course. They teamed up and began smoking and selling Chef’s Cut Real Jerky Co. to golf and country clubs across the United States. Today, their vision is to change the way people, on and beyond the golf course, think about jerky by creating the best-tasting, highest quality jerky on the market. Chef’s Cut Real Jerky Co. only uses hand-cut, premium pieces of meats that are marinated with real ingredients and cured using a proprietary smoking process. The company aims to make a real, chef-crafted snack that can be taken where chefs can’t. So go ahead, take the Chef with you.
Visit Chef’s Cut Real Jerky Co. at booth #2457. For more information, go to www.chefscutrealjerky.com.