Black Rifle Coffee Names Amigh as CFO
BRC Inc., a veteran-founded, mission-driven premium beverage company Black Rifle Coffee, has appointed Matthew Amigh as Chief Financial Officer, effective July 7. Amigh brings more than 25 years of financial, operational, and supply chain leadership across public and private consumer businesses and will play a key role in BRCC’s efforts to drive profitable growth and deliver long-term shareholder value.
Prior to joining BRCC, Amigh served as Chief Financial Officer of Ethos Pet Nutrition. He was previously CFO and Interim CEO of Bulletproof 360, Inc., where he led the company’s return to profitability and its eventual sale. He also held executive leadership roles at Lenny & Larry’s and Raybern Foods.
While at Raybern Foods, Amigh served as both CFO and COO, overseeing a comprehensive transformation and guiding the company through a successful strategic exit. Earlier in his career, he held senior finance roles at Mars, Del Monte Foods, and Kraft Heinz, where he led large-scale teams and drove operational efficiencies across global markets. His background spans both traditional retail and direct-to-consumer business models, and he has successfully scaled companies ranging from $50 million to over $4 billion in revenue.
Amigh is a Certified Public Accountant and a U.S. Army veteran, having served in both enlisted and officer ranks. He holds a bachelor’s degree in business economics, with concentrations in accounting and management, from the University of Pittsburgh; an MBA from Robert Morris University; and completed executive leadership training at the Wharton School.
“Matt brings a rare combination of financial discipline, operational depth, and mission-driven leadership to Black Rifle Coffee,” said Chris Mondzelewski, CEO of Black Rifle Coffee Company. “He has helped build and scale high-performance consumer businesses, and his experience will be instrumental as we sharpen execution, improve returns, and deliver on our long-term vision.”
Black Rifle Coffee Company is a veteran-founded premium coffee company and lifestyle brand serving beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting veterans, active-duty military, first responders and the American way of life.
To learn more, visit www.blackriflecoffee.com, subscribe to the BRCC newsletter, or follow along on social media.
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Krispy Kreme Sells Remaining Stake in Insomnia Cookies
Krispy Kreme, Inc., announced the sale of its remaining stake in Insomnia Cookies Holdings, LLC to Insomnia Cookies and certain existing shareholders involved in the July 17, 2024, sale of the company’s majority ownership stake.
Krispy Kreme received aggregate cash proceeds of $75 million from the transaction, which is expected to be used for debt pay down after transaction-related fees and expenses.
“We continue to take swift, decisive action to de-leverage our balance sheet and drive sustainable, profitable growth,” said Krispy Kreme CEO, Josh Charlesworth. “This is an important step as we focus on our two biggest opportunities: profitable U.S. expansion and capital-light international franchise growth. We wish Insomnia Cookies and their ownership group well as they work to realize the full potential of this unique brand.”
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. The company operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with the company at KrispyKreme.com and follow us on social: X, Instagram and Facebook.
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Whiskey Maker Launches One for All Project to Aid Fire Departments
Proper No. Twelve Irish Whiskey announces the launch of the One for All Project, a nationwide initiative addressing the severe funding crisis facing fire departments across the United States. Proper No. Twelve has always stood behind the courageous heroes who fight for us every day, having donated over $5 million to first responders since the brand’s inception. Now, rooted in its core values of loyalty, camaraderie, and community, the brand is deepening that commitment through a long-term, strategic effort to support firefighters across America.
The reality for the firefighter community is stark: 72% of career and volunteer fire departments report not having enough funding to cover basic operations, compelling firefighters to use personal funds for necessary equipment like safety gear and specialized tools. According to the National Fire Protection Association, every $1 invested in disaster mitigation saves communities $6 in reduced damage and emergency costs, yet departments continue to face significant financial challenges. The One for All Project represents Proper No. Twelve’s commitment to addressing this critical—and unacceptable—issue.
In the program’s initial phase, Proper No. Twelve provided 12 firehouses with $10,000 grants to help cover the costs of essential safety gear, equipment, and station repairs. One of these firehouses – The Jersey City Fire Department, Engine 11 – was selected to receive $40,000 of additional funding to complete a transformational project, revitalizing a critical community resource.
Proper No. Twelve is proud to announce that applications are now open for 12 additional firehouses to receive $10,000 grants. Firehouses are encouraged to visit ProperTwelveOneForAll.com for more information on the program and to apply.
For Engine 11, funding is enabling upgrades of two vital spaces in disrepair: Gear storage will be upgraded from cramped cages that are not up to code to state-of-the-art lockers that allow for proper drying of gear and quicker access. Their kitchen—a critical communal space where firefighters rest, recharge, and share meals—will be transformed into a modern, functional area. “Nationwide, fire departments like ours are facing a growing funding crisis, making it harder to secure the basic tools and equipment needed to keep ourselves and our communities safe,” said Chief Robert Daly of the Jersey City Fire Department. “This incredible support from the One For All Project will help us bridge that gap, ensuring that our firefighters can do their jobs safely and effectively. Just as Proper No. Twelve stands for loyalty and camaraderie, our firehouse is built on those same values—we’re a tight-knit community serving our community.”
To learn more about the One For All Project and the 12 inaugural grantees from Jersey City, NJ; Sahuarita, AZ; North Mankato, MN; Livingston, TN; Krum, TX; Jasper, GA; Grand Ridge, IL; Tallahassee, FL; Santa Monica, CA; Eustis, FL; Denver, CO; and Orlando, FL, visit ProperTwelveOneForAll.com.
Proper No. Twelve invites all eligible firehouses with 501(c)(3) status to apply now at ProperTwelveOneForAll.com by June 24. The public will also have the chance to make a direct impact by voting for the firehouses that will receive this essential funding between July 1 and July 8.
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