Cheesemonger Invitational Returns to San Francisco
New York City’s annual Cheesemonger Invitational (CMI), returns to San Francisco for its biggest year ever, on Sunday, January 17, 2016. Dubbed “the Wrestlemania of Cheese,” “the biggest party in the Milky Whey” and “a competition like ‘Iron Chef,’ ‘Jeopardy,’ and ‘Survivor’ all rolled into one,” CMI brings together the country’s best cheesemongers and cheesemakers with their cheese-adoring public.
On Sunday, January 17, private competition preliminaries pit cheesemongers (the folks who sling cheese for a living) from across the nation against each other in timed challenges including a blind cheese tasting, grueling written exam, sales-under-pressure and the perfect cheese cut and wrap.
Joining the country’s best mongers are the world’s best cheesemakers, including American artisan pioneers Cellars at Jasper Hill, Cowgirl Creamery, and Vermont Creamery and international luminaries Columbia Cheese, Essex Cheese, and Neal’s Yard Dairy. Six finalists will be chosen from the 35 entrants to compete for the title of Master Cheesemonger, one of a number of cheese-centric adventures, and various cash prizes.
$60 tickets are available for the public party and event finals. Doors open at 5 p.m. with “Perfect Bite” servings of cheese composed by every competing monger (a cheese-lover’s Nirvana). Custom grilled cheese sandwiches, fondue, and raclette will be on offer as well as this year’s signature Ploughman’s Supper. All that, and the chance to meet more than 20 makers and taste hundreds of pounds of cheese. A cash bar is also available.
Finalists will be announced at 6 p.m. and begin a heated two hours of competition including new challenges to test their monger prowess. The winner will be announced at 8:30 p.m. In addition to all-the-cheese-you-can-eat, attendees will receive libation giveaways all night.
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Tickets are available at http://www.brownpapertickets.com/event/907923 and the event will be held at Public Works, 161 Erie St, San Francisco 94103
WARNING: this event is not for the lactose intolerant.
For more information, contact ashley@cheesemongerinvitational.com
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Deli Department Innovation with The Better Chip
By Lorrie Baumann
The Better Chip is bringing new energy to the deli department with a gluten-free snack chip that comes in flavors that complement the premium cheeses, cured meats and the dips already in the deli cases. The product fits in well with the transforming role of the grocery’s perimeter, which has become a destination within the store for grab and go meal and snack shoppers who want quick sustenance but who don’t intend to sacrifice their nutritional goals by resorting to fast food as well as those who regard the deli department as their resource for food to serve when they entertain.
Now The Better Chip has extended its line of five flavors of better-for-you vegetable chips: Sweet Corn and Sea Salt, Jalapenos and Sea Salt, Spinach & Kale and Sea Salt, Beets and Sea Salt and Chipotles and Sea Salt with a smaller package size, a 1.5-ounce bag that’s easy to drop into a lunch kit or a sandwich clamshell for an offering that enhances the value of the grab and go offering. “Everyone wants to offer something a little different. We feel like that’s something different they can offer that you don’t get at sandwich places,” says Andrea Brule, Vice President/General Manager of The Better Chip. “We found that accounts were interested in a smaller bag they could use in their lunchtime program. Because our chips are doing so well in their big bags, they thought that, in a smaller bag, they might be able to use it in their lunch program.”
Of the five flavors, which continue to be offered in 6-ounce family-size bags, the Spinach & Kale is far and away the company’s best seller, Brule said. The Jalapenos and Beets Chips are tied for second place. The Better Chip will announce two new flavors early in 2016.
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The chips appeal to consumers who are looking for a better-for-you snack that’s a gluten-free alternative to the crackers and bagel chips that are often chosen in the deli to accompany dips and hummus. In addition to being gluten free, The Better Chip snacks are non-GMO, gluten free, vegan, whole grain and made with fresh vegetables.
They appeal to deli manager because they’re an innovation that can add new energy to the category. “They get the ring on the sandwich, but when they [shoppers] come back to buy more, they get that ring in the deli. That’s as opposed to, with other chips, that ring goes to grocery.” Brule said.
The 1.5-ounce bags retail as a separate a la carte offering for $.99 to $1.19.