The Board of Directors of the California Food Expo (formerly the Fresno Food Expo) have elected to dissolve the 501 (c) (6) organization and close its operations effective January 31, 2020, citing financial and organizational constraints. In its nine-year lifetime, the Expo created a nucleus of businesses and individuals who have served as stewards of the San Joaquin Valley and California’s rich food industry. While the California Food Expo will itself no longer operate, the efforts it began will continue to serve as a catalyst for future collaborations, the sharing of resources, and new business opportunities.
Established in 2011 as the Fresno Food Expo, an economic development initiative to connect California’s San Joaquin Valley food industry to new business opportunities, the Expo experienced both organic and planned growth. In 2018, the Expo announced an expanded footprint to include companies from throughout the state under the new name, the California Food Expo, holding its first event on September 9 -10, 2019. The expansion’s goal was to increase exhibitor participation and help shift the legacy financial model which was primarily dependent upon sponsorships. While the expansion generated new participation, the increase was not enough to sustain operations.
Designed as a business generator for food and beverage companies, and the service providers that support them, the Expo successfully organized nine food industry trade shows which, combined, hosted approximately 430 food and beverage companies and more than 3,500 domestic and international retail and foodservice buyers. The Expo drew more than 1,000 attendees annually and featured top chefs and restaurants utilizing products from the show floor, bringing the food movement full circle to include consumer participation. The Expo’s efforts were documented by trade and consumer media, and its profile was further elevated by the involvement of national food personalities and retail food experts.
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“Because of the Expo, new innovative businesses have emerged. New industry collaborations have been formed. New buyer connections have been made. And a new awareness of our vibrant food production industry has been realized. All of this has driven economic growth that will continue beyond the existence of the Expo,” said Amy Fuentes, Director of the California Food Expo. “It has been a truly rewarding experience to lead this effort, which has introduced me to some of the most hard-working, innovative and exceptional people I have ever met, further stirring a passion for our food industry and helping form connections to fuel growth for the companies and the region. I look forward to the ongoing growth, as people share their stories behind the businesses and their products, and support the restaurants and chefs who bring these fresh and produced foods to life.”
Any exhibitors who registered for 2020 will be refunded their payments by January 31, 2020. Expo Director Amy Fuentes is available for questions until the Expo’s dissolution on January 31, 2020, and in the months thereafter.