Blue Diamond Growers Participates in Rose Parade
Blue Diamond Growers, the world’s leading almond marketer and processor, is participating in the 2023 Rose Parade presented by Honda, an iconic annual event held in Pasadena, Calif., on Jan 2. For the fifth year in a row, the Sacramento-based co-op will honor the people and pollinators that make Blue Diamond almond products possible, highlighting the farmer-owned cooperative’s commitment to sustainability, pollinators, and biodiversity with a custom-built float brimming with fresh flowers and featuring Blue Diamond almond growers.
Meticulously built to honor the almond pioneer’s past, present, and future, Blue Diamond will charm Rose Parade spectators with a colorful float that pays tribute to not only the almonds that sustain its growers and nourish its consumers but also to the pollinators that are vital for their success.
“We’re thrilled to be back for the Rose Parade! This year’s float is an unparalleled representation of the passion and hard work of our Grower members,” said Raj Joshi, SVP global consumer division for Blue Diamond Growers. “We are incredibly honored to share this moment with the almond grower-owners riding our float, bringing the whole display to life, and our thousands of members who will be watching from home. Blue Diamond’s California legacy keeps growing thanks to them.”
Spectators will be charmed with the enormous representations of the brand’s Almond Breeze Almondmilk and the signature Smokehouse-flavored Blue Diamond Almonds, a rollercoaster and an animated, spinning Ferris wheel. As the float makes its way down the streets of Pasadena, Blue Diamond has been intentional in ensuring that one element stands out: the honeybees. By creating joyful bees from thousands of flowers, the Sacramento-based co-op reinforces its commitment to partnerships that support honeybee health, such as Project Apis m. and Pollinator Partnership, and its leadership in using pollinator-friendly plantings in growers’ orchards to advance biodiversity and climate-smart agriculture.
This year’s eye-catching design will consist of more than 20,000 flowers, including over 10,000 pink and orange roses, hundreds of gladiolas, lilies, and orchids as well as a variety of seeds, beans, and almond shells. The float will also feature a unique component: the heart and soul of Blue Diamond, its growers. Twelve almond growers will ride alongside the float, representing the more than 3,000 dedicated growers in the California co-op – making it one of the world’s leading agricultural co-ops.
Lovingly known as America’s New Year Celebration, the iconic Rose Parade is celebrating its 134th anniversary. With this year’s theme, “Turning the Corner,” Blue Diamond also takes an opportunity to celebrate what the new year means to them: the long-awaited almond bloom that happens every February in central California, signaling a new year for the almond cycle, and a renewed opportunity to keep growing a better tomorrow through innovative sustainable farming practices.
Nothing denotes turning the corner more for Blue Diamond than fragrant almond blossoms, well-cared-for crops, and healthy bees pollinating the trees that make almonds possible. Visit bluediamondgrowers.com/sustainability to learn how Blue Diamond is committed to biodiversity and pollinator health.
You can watch the Blue Diamond Growers float in the Rose Parade on Jan. 2, starting at 8 a.m. PST in Pasadena or broadcast on live television.
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James Beard Foundation Holds Chef Action Summit
Over three days from Jan. 29-31, some of the nation’s best chefs, advocates, and leaders—many of whom are alumni of the James Beard Foundation Chef Bootcamp for Policy and Change—will come together in Houston for the Foundation’s preeminent Chef Action Summit. In support of the people behind America’s food culture, as well as a thriving, more equitable and sustainable food system—this is only the second time the James Beard Foundation has held a summit of this magnitude.
The James Beard Foundation, in partnership with Houston First Corporation, will host the pivotal event—resulting in a set of chef-driven policy recommendations for the 2023 Farm Bill. The Farm Bill is widely regarded as one of the most important pieces of food and agriculture policy that Congress passes about every five years. The bill has considerable ramifications for national food security and access, the environment, and support for farmers and rural America. Following the event, the recommendations will be shared with policymakers responsible for drafting the 2023 Farm Bill.
Summit participants will also influence the development of blueprints for local and state-based action, as it relates to America’s food and agriculture system. During the event, participants will have the opportunity to hear and engage with influential leaders from the policy, culinary, nonprofit, and corporate industries to address key issues such as:
● Nutrition Security and Hunger
● Conservation and Sustainability
● Improving Equity in the Industry
Featured speakers—with more to be announced soon—include:
● Anne Biklé, Biologist, science writer, and co-author, Dirt: The Erosion of Civilizations; The Hidden Half of Nature: The Microbial Roots of Life and Health; and Growing a Revolution: Bringing Our Soil Back to Life
● Joel Berg, CEO, Hunger Free America
● Stacy Dean, deputy under secretary for USDA’s Food, Nutrition, and Consumer Services
● Lisa Helfman, CEO, senior director, public affairs, H-E-B, and Founder and board chair, Brighter Bites
● Adrian Lipscombe, founder, 40 Acres Project
● Michel Nischan, co-founder and chairman, Wholesome Wave and founder and president, Wholesome Crave
● Karen Washington, farmer, activist, and co-owner, Rise&Root Farm
“Across our food system—from nutrition to hunger, conservation and agriculture, worker or supply chain issues—the stakes have never been higher. The James Beard Foundation is honored to bring together chef advocates, policy and industry leaders, and key stakeholders for critical dialogue and commitment pertaining to some of this country’s most pressing food issues,” said Clare Reichenbach, CEO of The James Beard Foundation.
“Chefs—with their unique ability to influence the way we think about and consume food, and as pragmatic problem solvers—have proven time and again that they are the critical champions we need for our communities and broader food system. The Foundation, through initiatives like the Chef Action Summit, is committed to ensuring they have the tools and training needed to drive change. We thank Houston First for being an incredible host and partner and look forward to presenting our policy recommendations in support of a more sustainable, equitable and thriving food system in early spring.”
The second JBF Chef Action Summit will take place at three distinct Houston institutions: The University of Houston Hilton Hotel and Conrad N. Hilton College of Global Hospitality, POST Houston, as well as The Power Center Houston.
The Summit, taking place just off the heels of the 10 year anniversary of the Foundation’s groundbreaking Chef Bootcamp for Policy and Change, features refreshers on the program, as well as new training, including: updated tools for working with local representatives, as well as municipal and state lawmakers; advocacy training for social media strategies to move the needle in obstinate cities and states; tactics on
fostering peer-to-peer support and networking; and deep-dive discussions around key sustainability issues.
“What is taking place in Houston this January will impact everyone,” said Houston First Corporation President and CEO Michael Heckman. “Not only will the 2023 Chef Action Summit drive important policy discussions that will influence 2023 legislation, the contents of those conversations will directly affect how our food supply remains safe, abundant and accessible to all. We applaud the James Beard Foundation for their continued commitment to addressing these difficult issues and look forward to hosting this influential group in Houston.
The Chef Action Summit is by pre-registration only. Programming will begin on Sunday, Jan. 29 at 4 p.m. at the University of Houston Hilton hotel. Later that evening, a special welcome reception for participants and speakers, hosted by Houston First Corporation, will happen on the rooftop of POST Houston, kicking-off the three-day series of events. Keynote panels, programming, and policy discussion will follow from Jan. 30-31, with Chef Christopher Williams—a 2022 James Beard nominee for “Outstanding Restaurateur”—closing out the Summit with a special tour and lunch at The Power Center.
The second Chef Action Summit—part of the James Beard Foundation’s advocacy programs—is hosted by the Houston First Corporation. Program sponsors include the Alaska Seafood Marketing Institute, Best Made, Deloitte, Distinguished Vineyards, Tabasco Brand, Tequila Patrón, and YETI. The James Beard Foundation’s programs are also supported by American Airlines, the official airline of the James Beard
Foundation; Capital One, the official credit card and banking partner of the James Beard Foundation; and Windstar Cruises, the official cruise line of the James Beard Foundation.
To learn more about the discussions happening at the 2023 JBF Chef Action Summit in Houston or to obtain more details about the participants and speakers at the event, visit https://www.jamesbeard.org/2023-chef-summit.
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National Beverage Corp. Pleads for St. Jude Donations
Commemorating its 29th year as a continuing partner of St. Jude Children’s Research Hospital, National Beverage Corp. asks all to help St. Jude in its lifesaving mission: Finding Cures. Saving Children.
“St. Jude’s dedication to research and patient care has saved countless lives and deserves our unconditional support,” stated Nick A. Caporella, chairman and chief executive officer. “It is an honor and a blessing to advocate for the incredible work of St. Jude as they work tirelessly to end childhood disease.”
Founder and entertainer Danny Thomas opened the doors to St. Jude in 1962 with the dream that no child should die in the dawn of life. St. Jude affirms it is a ‘place of discovery, innovation and healing.’ Regardless of the duration or the cost of care, families never receive a bill from St. Jude for treatment, travel, housing, or food, so they can focus on helping their child live.
“Together . . . we can make a significant impact on the success of St. Jude’s mission. We ask all this holiday season to join us in doing everything we can to support St. Jude. What greater joy is there . . . than inspiring dreams of a disease-free future for deserving children!” Caporella said.
Donations may be made online at www.stnicks4stjude.com or by calling 1-800-4STJUDE.
National Beverage has been honored by several charitable organizations, including: St. Jude Children’s Research Hospital, The City of Hope, Cleveland Clinic and MD Anderson, in recognition of our commitment to research that has revolutionized the treatment of cancer and other catastrophic diseases. In addition the company supports organizations that provide assistance to active U.S. military along with veterans and their families.
St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Regardless of the duration or the cost of care, families never receive a bill from St. Jude for treatment, travel, housing, or food, so they can focus on helping their child live. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate in the United States from 20 percent to more than 80 percent since 1962.
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