Johnsonville Pitches Sausage-Packed Fun for SuperHole III
It’s SuperHole time – when untold numbers of cornhole fans schedule their lives around televised pro-am competitions. For the uninitiated, it’s up to SuperHole III now.
Johnsonville, the official sponsor of the American Cornhole League, has created a collection of limited-edition advertisement spots that will run in broadcast and digital, an impressive roster of air- mailing sausage ambassadors like Chad “Ochocinco” Johnson and Jennie Finch, a cornhole watch-party Pinterest board and hilarious sausage-centric swag.
“There is no doubt that this year’s SuperHole event will be the must-see event of year,” said Jamie Schmelzer, senior director of strategic growth at Johnsonville. “Being a CPG brand, we’re fully aware that American consumers inescapably link the Big Game with great advertising, creative recipes, top entertainment, media moments and watch parties.”
Schmelzer said Johnsonville has a terrific partnership with the ACL and the first two years of its pro-am versions of cornhole competitions (SuperHole) have become so popular with more celebrities and athletes playing and fans engaging.
“So, while the ACL produces their own version of the Big Game, we thought there should be some fun, sausage-y elements to enhance SuperHole weekend. The ACL team agreed, and we’ve had a blast putting this together. The fans should get a kick out of how we’ve spiced up the line-up to make it bigger and better than ever – from parodying some nostalgic ad spots to this crazy sausage-tunnel for all the players to run through – it’s going to be a lot of fun!”
With a laundry list of sizzling entertainment planned for the two live SuperHole broadcasts on ESPN2, Johnsonville and the ACL will leave viewers with just one question on the big day – “Why isn’t this a primetime broadcast all year!?”. Sausage fans will rejoice as “John. Son. Ville” makes its debut, the ACL creates their first-ever SuperHole ad and cornhole legends are born as athletes look to serve up and cement their sausage-tunnel runs in history and claim the first-ever WS Moore SuperHole Trophy, presented by Johnsonville.
The ACL SuperHole III will be broadcast live on ESPN2: The Ocho this Friday, August 5, with the quarterfinals airing from 4-5 p.m. ET and finals from 8-9 p.m. ET. First-time viewers and cornhole enthusiasts are encouraged to tune-in and serve up Johnsonville sausage in their watch- party spreads to celebrate what will be the biggest SuperHole event to date.
The complete line-up of Johnsonville experiences for SuperHole III includes:
• Chad “Ochocinco” Johnson will host his watch party live from his Instagram account, during ESPN’s “Ocho Day” on Aug. 5
• Johnsonville parody spots:
• ACL’s first SuperHole ad
• Sausage tunnel runs: Watch the 16 SuperHole and ACL players take the court in style
• Rapper and entertainer Flavor Flav will emcee both SuperHole III broadcasts
• The Johnsonville SuperHole Halftime Show will feature a live performance from singer-writer Ben Rector
• Cornhole audience members will don one-of-a-kind HoleHead hats and Johnsonville grill hats
• Presentation of the first-ever WS Moore SuperHole trophy to the SuperHole champions
The SuperHole Championship lineup includes:
• Retired NFL quarterback Doug Flutie and Matt Guy
• Retired NFL quarterback Jay Cutler and Jay Rubin
• Actor Mike “The Situation” Sorrentino and Jacob Trzcienski
• UFC competitor Chris Weidman and Jimmy McGuffin
• University of S Carolina women’s head coach Dawn Staley and Mark Richards
• Singer/Songwriter Ben Rector and Jimmy Youmans
• Retired NFL running back Terry Kirby and Rosie Streker
• ESPN Broadcaster Marty Smith and Ryan Smith
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Independent Brewers Open Membership, Launch Awards
The Society of Independent Brewers is expanding membership with three new member categories launching in 2022, starting with International Brewing Membership, which opened Aug. 1.
SIBA membership is open to independent breweries anywhere outside of the United Kingdom and includes a range of membership benefits, including access to the newly launched SIBA International Beer Awards.
“SIBA will offer our new International Brewing Members a variety of brewery business tools, U.K. promotional opportunities for their beer and brands, professional advice on essential business areas such as marketing or UK legislation, and free delegate tickets to BeerX – the U.K.’s biggest beer and brewing trade event – where our new International Awards will take place,” said Neil Walker, SIBA head of comms & marketing.
Only SIBA members will be eligible to enter beer into the SIBA International Beer Awards, with a broad variety of internationally recognized style categories judged by some of the U.K.’s most experienced beer judges, beer sommeliers and master brewers.
The awards include Belgian, French and Trappist styles, among others, alongside pale ale, IPA, speciality & sour beers, as well as more traditional British styles such as bitter and stout. The judging and awards presentation will take place as part of BeerX UK in March.
“Our new SIBA Independent Beer Awards are a truly unique competition and a first for the U.K. We’re really excited about bringing in craft breweries from across the globe and can’t wait to see who comes out on top. All of the judging and the awards presentation will take place at BeerX – the U.K.’s biggest beer and brewing trade event – so winners will get to accept their awards on the UK’s most prominent beer industry stage,” Neil said.
The trade association will bring amateur brewers into the fold, offering advice on turning professional, as well as the opportunity for technical Q&As with well-known craft brewers, a quarterly printed magazine, brewing tools and guidance, plus a new homebrew competition – again set to take place at the flagship BeerX event.
The final new member category, launching by the end of 2022, is to open SIBA membership to bottleshops – offering advice, guidance and Government lobbying support, as well as access to an exclusive retailer showcase at BeerX and more.
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Alaska Airlines Cooks Up Vegan, Plant-Based Options
Alaska Airlines’ Soy Meets World vegan salad includes roasted broccoli, fresh cucumber slices, scallions, pickled carrots, fried tofu and brown rice served over a bed of crisp romaine and baby lettuce greens, topped with roasted cashews, fried onions and paired with a Tamari Chili-Lime dressing.
This summer, Alaska Airlines guests can veg out on board with more gluten friendly, plant-based and vegan meal options available in all cabins. The new vegan option, “Soy Meets World,” is a vegan salad developed in partnership Evergreens, a West Coast-based company that makes gourmet, freshly chopped salads.
“We’re thrilled to offer our guests more healthy and nutritious choices when they fly with us,” said Todd Traynor-Corey, managing director of guest products. “We built our menu thoughtfully to offer more plant-based, vegan and gluten-free options, which include a range of fresh, bright flavors inspired by the West Coast and ingredients that are authentically healthy by nature such as roasted broccoli, crisp romaine and baby lettuce greens, quinoa, fresh fruit and more.”
Alaska Airlines offers three meal options in First Class, including its Signature Fruit & Cheese on flights as short as 550 miles.
It also offers ample food options in Premium Class and Main Cabin, which include up to four fresh options on flights over 1,100 miles and up to five snack items on flights over 223 miles, such as the Mediterranean Tapas Pack (vegan and gluten-free).
Now through October, guests can enjoy fresh summer flavors that include berries, summer squash, corn, citrus and tomatoes. To see all of our food and beverage offerings, visit alaskaair.com.
Travelers can enjoy fresh ingredients inspired by the West Coast, from snacks to freshly prepared meals, by pre-ordering favorites ahead of a flight using the reservation on the airline’s app or alaskaair.com.
Meal orders can be made starting 14 days before the flight, and up to 20 hours before departure.
Snacks and Picnic packs do not require pre-order and are available on board most flights over two hours. Mileage Plan members can store a method of payment in their Mileage Plan account for touch-free inflight purchases, including food and beverages.
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