Coors Light Thirst Trap Captures Mosquitoes
Summer is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh – mosquitoes. A study shows that drinking just 12 ounces of beer makes you more likely to get bitten by mosquitoes. That does not make for a chill summer day.
Coors Light, the official beer of everything unofficial, is giving mosquitoes some beer of their own so you can kill their buzz with the new Coors Light Thirst Trap, a mosquito trap designed to rid your summer days of pesky bugs.
“Warm weather, outdoor activities, and laidback chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “The Coors Light Thirst Trap is an attachment designed to fit on a 12 ounce can of Coors Light and will lure mosquitoes into the can with no way out.”
Once you drink most of your beer, snap on your Coors Light Thirst Trap and only sacrifice a few sips of your delicious brew to the mosquitos. They can enjoy their own Coors Light while you crack open your next one, without the bother of buzzing mosquitoes. Watch the video to see how it works.
Starting July 27, consumers can enjoy their summer mosquito-free with the Coors Light Thirst Trap, available for purchase for $5 at shop.coorslight.com. Coors Light will release a limited number of traps each day at 10 a.m. CST from July 27 through Aug. 5 (Monday-Friday only).
As the beer of everything unofficial, Coors Light is celebrating the best moments of summer, like enjoying an evening outside bug-free. In May, the brand released a new national TV spot, introduced new packaging, and is rewarding consumers with experiences, prizes and more.
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Pederson’s Natural Farms, Bacon Club NFT to Issue Limited Edition Collectible Bacon
Pederson’s Natural Farms and Bacon Club NFT will produce and distribute limited edition collectible bacon to all Bacon Club NFT holders.
The partnership bridges the gap between the digital realm of NFTs (blockchain based digital collectibles) and real world bacon. The integration of blockchain based technology from Bacon Club NFT and the high quality of Pederson’s natural bacon brings a new class of club to bacon fans.
The collectible bacon partnership with Pederson’s also helps solidify Bacon Club’s marriage between physical products and digital NFTs, making for an exciting future. This also helps fulfill the first part of Bacon Club NFT’s roadmap and provides Pederson’s an entry into the world of Web 3.0.
“Pederson’s has always strived to keep ahead of the meat industry and we think joining up with an NFT project is the perfect definition of that,” said Neil Dudley, vice president of Pederson’s Natural Farms.
“In order for NFTs to become more mainstream, projects should consider a symbiose of physical and digital goods, which is exactly why our new strategic partnership with Pederson’s is so fundamental and delicious,” said Richie McCord, founder of Bacon Club NFT.
Headquartered in Hamilton, Texas, Pederson’s Natural Farms has been committed to ethically sourcing and producing the highest quality fresh and smoked natural meat products since 1992. Today, with products sold in stores globally, the company strives to continue to keep its finger on the pulse of the ever-changing trends in the industry.
Pederson’s Natural Farms is known for being one of the first to market with an entire line of no sugar added, Whole30 and Paleo approved pork products. Pederson’s Natural Farms produces bacon, sausage, ham and fresh pork. In 2020, the company produced 19.6 million pounds of pork protein distributed throughout the United States, Mexico and Canada.
Bacon Club is the only NFT project for fans of crypto and bacon. The mission is to deliver a club where the membership is secured by holding a Bacon Club NFT. The benefits of membership include limited edition bacon drops, a chance to win a lifetime supply of bacon, access to Bacon Bash Texas, with additional perks to be revealed at a later date.
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Oregon Cheeses Score Record 24 Awards at American Cheese Society Conference
The nation’s specialty food industry descended on Portland last week at the American Cheese Society’s 2022 annual conference, its first in-person event since 2019. Oregon food and beverage makers were featured in pre-conference tours, educational and tasting seminars, and at a Best of Oregon celebration hosted by the Oregon Cheese Guild during this four day conference for over 1,000 industry professionals.
At the Annual Cheese Competition, Oregon artisan, farmstead, and specialty cheesemakers took home blue ribbons in 10 categories and Oregon cheeses landed a clean sweep in the 2-4 Year Aged Cheddar category. The awards were announced July 21 at the ACS’s 39th Annual Conference. Tillamook received seven awards, Face Rock Creamery nabbed five, and Briar Rose Creamery scored four coveted medals, including three golds. There were 1,387 entries representing 196 creameries from North and South America in this year’s competition, the nation’s largest. The full list of Oregon’s awards is on page two.
Oregon cheeses and local specialty food and beverage were on display all week to buyers from around the world, showcased in seminars such as “An Agricultural Tour from the Oregon Trail to Modern Day,” “A Distinctive Fermentation Community: Oregon’s National Leadership,” “Portlanders’ Cultural Diversity in Food” and “What Grows Together Goes Together: Oregon’s Dynamic Geological History and Terroir;” during the Cheese Crawl at local establishments and in events and receptions such as those hosted by marquee sponsor Tillamook and the Oregon Cheese Guild.
The public will be able to taste this year’s winners from Oregon and beyond at Portland’s celebration of cheese and all things that go with it, The Wedge, Sept. 24 at Alder Block. Other opportunities to taste competition winners and other delicious Oregon cheeses are at our retail partners statewide during Oregon Cheese Month in September, at the Oregon Cheese Festival in Central Point and at creameries around the state on the Oregon Cheese & Food Trail.
Read more in the Gourmet News‘s Fall Cheese Guide. To advertise, email sales@oser.com.
