Bobbie, the American-founded, European-style USDA Organic infant formula, is launching exclusively at Target. Just 18 months after launching as the first direct-to-consumer infant formula brand, Bobbie will be available at the majority of Target stores across the country and on Target.com within the next several weeks.
As an American-founded infant formula, Bobbie is USDA Organic, made with Organic Valley grass-fed milk, sourced from pasture-raised cows across 45 small, family-owned American farms that prioritize quality and sustainability. Bobbie prioritizes rigorous quality standards and unprecedented clean-certification as the first-ever infant formula to receive both the Clean Label Project Purity Award and certification as a Pesticide-Free product.
“As a mom first and a CEO second, I know firsthand there has never been a more critical time to get more infant formula on shelves,” said Laura Modi, CEO and co-founder of Bobbie, and mom of three. “Introducing a completely differentiated organic infant formula into the market is the near and long-term solution American families need and deserve. There’s nothing more important than making sure our babies are fed and nourished.”
Bobbie represents a new generation of formula that American parents have been demanding, holding itself to the highest standards while bringing peace of mind to U.S. families. As the infant formula shortage continues, Bobbie is proud to expand accessibility to shelves across the country, providing parents with an America-manufactured, organic European-style recipe. Bobbie’s new availability in Target is a long-term solution to the need for increased market diversification and high quality options in the U.S. infant formula industry.
Bobbie launched in January 2021, selling four times greater than forecasted in its first year, making it the fastest-growing infant formula in the United States since the 1980s. Bobbie is also available at www.hibobbie.com. Today, Bobbie’s subscription customer base is over 70,000, serving families in every state across the country; and since 2021, over 100,000 babies have relied on Bobbie for their essential daily nutrition. Bobbie is eager to nourish even more babies while continuing to build a parenting culture of confidence, not comparison, that supports all feeding journeys.
Offering a European-style, USDA Organic option that meets FDA requirements to retail shelves brings Bobbie back to its origin story with a new channel of discovery. Modi was inspired to start Bobbie after the birth of her first child when she found herself standing in the aisle of a store, holding a screaming infant, and fighting fever and chills brought on by mastitis. Disappointed with all the options before her, she was struck with a mother’s intuition that there had to be a better option – and so Bobbie was born.
Bobbie will be available in the majority of Target stores across the country and on Target.com beginning in July. Available in two sizes, featuring the original 14.1 oz can for $25.99 and a new 23.9 oz can for $41.99.
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Titan Farms is the premier grower, packer, and shipper of more than 3 million boxes of fresh peaches, broccoli and bell peppers annually. Titan Farms recognizes the importance of sustainable agriculture practices and uses them to benefit America’s consumers and to protect our country’s precious natural resources.
The team at Titan Farms has an extraordinary commitment to providing only the safest, highest-quality produce for customers. Titan Farms brings modern farming and old fashion values together to put the highest-quality fruits and vegetables on your table.
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The Americas Selection of the World Pastry Cup will be held for the first time in Chile at the Metropolitan Santiago, managed by competition organizer GL Events, on July 13.
During the internationally renowned competition in the world of pastry, the candidates will have to convince a jury of prestigious chefs, including Gustavo Sáez, honorary president of this edition. Named best pastry chef of 2016 by the World’s 50 Best Restaurant in Latin America, he is also the winner of the Copa Maya in 2018, which he won alongside the Chilean team.
The top three nations will qualify to take part in the grand Finale, which will be held at Sirha Lyon in Lyon, France, in January.
The eight teams, each composed of two candidates and a coach, will compete in a five-hour technical competition, during which they will have to create two frozen desserts, 12 frozen lollipops, seven restaurant-style desserts and two 145 cm artistic pieces (one in sugar and one in chocolate).
New for the 2021 grand Finale, the restaurant dessert will be included in the tasting rounds of the continental selections. The presentation, composition and service is up to the candidates, who will be judged by a jury of renowned pastry chefs and cooks, composed specifically for this event.
To honor finger food, the candidates will also have to make frozen lollipops, in the shape, color and composition of their choice.
Through the two artistic pieces and fruit entremets, the teams will have to show their technical skills and creativity to sublimate the products and express all the sensitivities of pastry-making.
Teams:
Argentina
Chocolate Candidate: Matías Dragún, Dragún Gelato (Miami, USA)
Sugar Candidate: Lucas Carballo, Escuela de Pastelería Profesional (Buenos Aires)
Jury: Néstor Reggiani, La Nueva Muguet (Buenos Aires)
Brazil
Chocolate Candidate: Alessandro Lira, Harald Chocolates (Santana de Parnaíba)
Sugar Candidate: Marcia Garbin, Gelato Boutique (São Paulo)
Jury: Lucas Corazza, Queen Bee (Curitiba)
Canada
Chocolate Candidate: Alexandrine Grégoire-Guindon, Institut de Tourisme et d’Hôtellerie du Québec (Montreal)
Sugar Candidate: Patrick Bouilly, Institut de Tourisme et d’Hôtellerie du Québec (Montreal)
Jury: Daniel Hinojosa García, Institut de Tourisme et d’Hôtellerie du Québec (Montreal)
Chile
Chocolate Candidate: Alejandro Espinoza, Xoc Chocolate Shop (Santiago)
Sugar Candidate: Javiera Villegas, StudioPas Academy (Santiago)
Jury: Camila García Elizalde, StudioPas Academy (Santiago)
Colombia
Chocolate Candidate: Carlos de Ávila, Hôtel Marriott (Bogota)
Sugar Candidate: Daniel Martínez Cerón, Mazama Artesanos del Dulce (Medellin)
Jury: Laura Mójica Rodriguez, DLK S.A.S (Bogota)
Ecuador
Chocolate Candidate: Geovanny Puzma
Sugar Candidate: Hugo Maldonado
Jury: Christian Flores, Pastelería Flores (Quito)
Mexico
Chocolate Candidate: Gerardo Reyes Aguilar, Tout Chocolat (Mexico City)
Sugar Candidate: Anahí Martínez, Tout Chocolat (Mexico City)
Jury: Osvaldo Ortega, Tout Chocolat (Mexico City)
United States of America
Chocolate Candidate: Julie Eslinger, Country Club at Castle Pine (Castle Rock, Colo.)
Sugar Candidate: Jordan Snider, The Sanctuary Hotel (Kiawah Island, S.C.)
Jury: Christophe Feyt, Hilton Anatole Hotel (Dallas)
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