Vita Coco to Present World’s Biggest Coconut Experience
Coconut water brand Vita Coco will help consumers beat the heat this summer with the World’s Biggest Coconut roadside experience popping up in Dallas from July 22 through July 24. The colossal coconut pop-up will invite Texans to celebrate summer and Vita Coco’s new hydrating and refreshing Coconut Juice, which launched earlier this summer, with a new invigorating and tropical coconut experience.
Standing over three stories tall, the giant inflatable coconut will be visible throughout the neighborhood, a nod to “Everything is Bigger in Texas.” In addition to the coconut, the roadside experience will be a can’t-miss stop for Texans, featuring local food trucks, outdoor games, and the opportunity for visitors to hydrate with products from Vita Coco. The experience will highlight the brand’s first juice beverage offering, Vita Coco Coconut Juice, conveniently canned for consumers on the go.
“We know summer in Texas means two things: heat and the need for refreshing and fun summertime experiences that help you cool down. The World’s Biggest Coconut Experience offers Texans both, while introducing Vita Coco’s most tropical flavor profile yet, giving consumers the chance to enjoy all the goodness coconuts bring,” said Jane Prior, chief marketing officer at The Vita Coco Company.
“Our new Coconut Juice has a big, bold flavor, so we knew we had to celebrate the launch in a big, bold way. And what better way to do that than with the World’s Biggest Coconut in the state where everything’s bigger.”
The World’s Biggest Coconut experience in Dallas will give local friends and families a fun pit stop during their weekend plans, offering complimentary Vita Coco Coconut Juice, games, merchandise giveaways, and photo opportunities. The World’s Biggest Coconut Experience will be located in the Bishop Arts District and available to visit, free of admission, from 11 a.m. to 4 p.m. July 22-24. Guests can RSVP at events.vitacoco.com/biggestcoconut to reserve a spot and receive 10 percent off vitacoco.com.
Vita Coco Coconut Juice is available in two flavors, Original with Pulp, and Mango. A delicious blend of coconut water packed with electrolytes, nutrients, and a burst of tropical flavor, Vita Coco Coconut Juice is gluten-free and non-GMO.
It’s available for just $2.49 per 16.9 oz. can in convenience stores in select cities across the East Coast and Dallas, including select 7-Eleven stores.
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Olive Oil Industry Leaders Ask FDA for U.S. Standards
Courtesy California Olive Ranch
The American Olive Oil Producers Association, North American Olive Oil Association and Deoleo, the world’s largest olive oil producer, submitted a joint citizen petition to the U.S. Food and Drug Administration to adopt enforceable, science-based olive oil standards.
The petition puts forward clear definitions for olive oil grades – extra virgin, virgin, and olive oil – that will help American consumers better understand and have confidence in the quality and authenticity of the olive oil they buy. This clarity will also lead to a better grasp of nutrition benefits at different price points.
For two years, AOOPA, Deoleo and NAOOA have collaborated on determining more stringent olive oil grading and labeling standards that will benefit everyone. The new standards, which the FDA would be empowered to enforce following a final ruling and public comment period, would mark the first time the federal government has adopted mandatory regulations for olive oil, and it’s a key step toward ensuring a more honest, fair, and competitive industry.
“For the first time, top-selling brands such as California Olive Ranch, Pompeian, Bertolli, Filippo Berio, Colavita, Star, Cobram Estate and other major producers have joined forces to drive standards that will help eliminate consumer confusion around one of the healthiest and most delicious foods they can eat. Stricter labeling practices will allow consumers to feel confident that the olive oil they buy will deliver the quality, value, and health benefits they expect,” said NAOOA Chairman Marco de Ceglie.
If approved by the FDA, the standards would give growers, producers and bottlers an edge in a highly competitive market, and it will instate practices that drive a more trustworthy industry, according to the groups. The current joint petition responds to FDA’s request for a robust and unified effort from the industry, and it addresses all relevant points of reference.
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SpartanNash Military Fundraiser Under Way
Food solutions company SpartanNash is holding its annual companywide fundraising campaign to support military servicemembers, veterans and their families. The SpartanNash Foundation military fundraiser will run from through July 10.
All money raised in the military fundraiser will be divided evenly between three nonprofit organizations – Team Red, White & Blue, Operation Homefront and Honor and Remember – providing critical funding.
“Our partner organizations go above and beyond every day to serve our troops, veterans and their families who have given so much, many who have been seriously injured or have paid the ultimate sacrifice,” said Senior Vice President and Chief Customer Officer David Sisk, who oversees SpartanNash Military, a division of the company and a leading distributor of grocery products to U.S. military commissaries and exchanges worldwide.
“We see firsthand the sacrifices our servicemen and women – and their families – make to protect our freedoms every day, and this is an impactful and meaningful way we can continue to support our American heroes regardless of where they live or the care they need within the community.”
The three organizations support the military community in a variety of ways, including physical and social activity, providing critical financial assistance and family services and honoring those who lost their lives defending American freedoms.
“We are able to deliver upon our mission to build strong, stable and secure military families because of the steadfast commitment of supporters like SpartanNash,” said Operation Homefront Chief Revenue Officer Margi Kirst. “SpartanNash allows us to be there for our fellow Americans in their time of need after all they have done for us in our nation’s time of need.”
“SpartanNash has consistently been on the patriotic forefront of recognizing and identifying the needs of the military community,” said George Lutz, founder and executive director at Honor and Remember. “Through our partnership, we can broaden the message to thousands more who may or may not understand that freedom comes at a very high price.”
Store guests who visit any participating SpartanNash-owned retail store or fuel center during the fundraising period will have the opportunity to donate $1, $5 or $10 at any checkout lane, or round their total up to the nearest dollar to support the three patriotic partners. Customers, and others interested in participating in this fundraising campaign, can also donate online through Fast Lane.
Since 2015, the SpartanNash community has provided $1.75 million in donations to patriotic partners through the SpartanNash Foundation, benefiting veterans service organizations such as Give an Hour, Fisher House Foundation, Blue Star Mothers of America, Inc. and Disabled Veterans National Foundation, in addition to its trio of patriotic partners for 2022.
SpartanNash also proudly hires veterans and military-connected Associates as a military-friendly and veteran-friendly employer.
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