Jack Daniel’s Launches First Super Premium Whiskey Line Extension in 25 Years
The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new Bonded Series. The Bonded Series honors the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel’s Family of Brands.
Both Jack Daniel’s Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof.
“The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel’s master distiller. “Jack Daniel’s Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel’s has to offer.”
Jack Daniel’s Bonded and Triple Mash will be available across the United States \in May with international markets to follow later in 2022. It will initially be available in 700mL bottles for suggested retail prices of $29.99 and $32.99 respectively. They will be available for pre-sale through ReserveBar beginning May 3, including a limited edition Jack Daniel’s gift item while supplies last.
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SEG Partners with Local Animal Rescues, Shelters for National Pet Month
Southeastern Grocers is raising support for local animal rescues and shelters through its Community Bag program in honor of National Pet Month.
In May, National Pet Month, customers can purchase a new reusable community bag for $2.99 in all Fresco y Más, Harveys Supermarket and Winn-Dixie stores to help local homeless animals while also benefiting the environment by reducing the use of paper and plastic bags. SEG is partnering with nearly 400 animal shelters and rescues across Alabama, Florida, Georgia, Louisiana and Mississippi for its Pet Month Community Bag program. For every community bag purchased, $1 will be directed to each store’s partner animal shelter organization.
SEG is the parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores.
“At Southeastern Grocers, we are dedicated to supporting causes that are important to our customers and associates, and we know our communities are big animal lovers,” said Raymond Rhee, chief people officer .”With the purchase of a community bag during the month of May, our customers can help our furry, four-legged friends in need of a forever home and reduce the use of single-use plastic bags to nurture a healthier, more sustainable planet. Together, we can make the world a better place for humans and animals alike.”
The durable and bright reusable bags are made from recycled materials and can be found at the register or near the entrance of each Fresco y Más, Harveys Supermarket and Winn-Dixie store. Since its inception in February 2019, SEG’s Community Bag program has supported more than 7,300 nonprofit organizations and saved more than 11.6 million single-use plastic bags1 from being used.
Additionally, SEG will donate $15,000 in own brand Whiskers & Tails pet food and supplies to support local pet animal shelters and rescues, including Jacksonville Humane Society, Greater Birmingham Humane Society and Lee County Domestic Animal Services. These organizations help to provide vital pet aid to families in need and help keep pets happy and at home. Whiskers & Tails offers a variety of nutritionally balanced wet and dry food, treats and supplies for cats and dogs for a 20% average savings compared to national brand equivalents. Whiskers & Tails products are exclusively available in Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores for pet parents to save.
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Beyoncé Headlines Investors in $31M Fundraising for Lemon Perfect Enhanced Water
Lemon Perfect, a fast-rising hydrating lemon water brand in the enhanced water category, raised $31 million in Series A funding from an influential network of investors across food and beverage, media, music, sports and entertainment headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter.
Lemon Perfect Founder and CEO Yanni Hufnagel says the company will use the funding to help scale the brand to more than 40,000 points of distribution by the end of 2022.
“Lemon Perfect is quickly taking significant market share from the leading brands in the enhanced water category by offering a better-for-you, better-tasting product that’s resonating broadly with the American consumer,” Hufnagel said. “We are honored and humbled that Beyoncé has become a part of the Lemon Perfect family. She is a worldwide icon whose talent, character, and positivity are unsurpassed. Her investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.”
“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”
In 2021, Lemon Perfect quadrupled revenue, and the company projects greater than 100% revenue growth in 2022.
“Lemon Perfect has found product-market fit in a hyper-competitive category, and we are thrilled to support their growth,” said Phillip Sarofim, Trousdale Ventures founder and CEO. “We believe they can disrupt an American beverage ecosystem still dominated by high-calorie, high-sugar options and democratize drinkable wellness.”
The financing brings Lemon Perfect’s total funding to $42.2 million and total valuation to over $100 million in fewer than three years from the company’s selling its first bottle.
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