Wisconsin Dairy Industry Names New Chief Marketing Officer
Dairy Farmers of Wisconsin has named Suzanne Fanning as Senior Vice President and Chief Marketing Officer. Since joining the organization two years ago, Fanning has played a key role in the start of a marketing transformation for Wisconsin’s 175-year-old cheese industry.
In 2018 alone, her team led communications for the company’s brand identity, built the Cheeselandia ambassador program and made headlines around the globe for the GUINNESS WORLD RECORDS® achievement of the World’s Largest Cheeseboard. Earlier this month, the Dairy Farmers of Wisconsin team launched a national commercial, executed under her leadership. In addition, consumers will soon see a new Proudly Wisconsin Cheese™ logo on retail packaging.
Her team’s innovative strategy has driven impressive results – increasing social media engagement by over 4,000 percent and achieving over $30 million in national publicity coverage for Wisconsin cheese with features in the New York Times, Bon Appétit and Food & Wine, as well as on “The Today Show” and “Late Night with Seth Meyers.”
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In her new role, Fanning will continue to focus on marketing communications, which includes branding, digital, advertising, public relations and consumer events, and will also add consumer confidence, farmer outreach, and channel/retail marketing to her responsibilities.
2018 Meijer LPGA Classic Champion Donates Portion of Winnings to Simply Give
For the first time in tournament history, the Meijer LPGA Classic for Simply Give champion donated a portion of her winnings back to the retailer’s Simply Give program.
Tournament representatives and So Yeon Ryu from the Republic of Korea announced the $100,000 donation to the program that stocks the shelves of the retailer’s food pantry partners across the Midwest.
“On Pro-am day, I was joined with the CEO of Meijer and had a chance to learn more about the Simply Give program,” Ryu said. “I decided to donate to the program if I win this tournament, and that became my motivation. I am very happy that I could keep the promise to myself.”
A crowd of enthusiastic fans braved the steamy weather and lined the ropes at Blythefield Country Club June 12-17 to watch a competitive field of 144 world-class golfers play 72 holes of stroke play. Ultimately, Ryu shot 21 under par in the final round to claim the title as Meijer LPGA Classic champion.
Ryu won $300,000 from the $2 million purse, which is shared among the top 10 players.
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“Thanks to So Yeon Ryu’s generosity, the impact of the Meijer LPGA Classic is extended to additional hungry neighbors in the communities we serve,” said Rick Keyes, Meijer President and CEO. “I had the opportunity to spend time with her during tournament week and explain the importance of the Simply Give program. We’re thankful at just how much she appreciates, and supports, what our tournament is trying to accomplish.”
The 2018 Meijer LPGA Classic was the fifth annual tournament benefiting the Meijer Simply Give program. Together with Ryu’s donation, the five tournaments have generated $4.3 million for food pantries across the Midwest to feed hungry neighbors.
The 2019 Meijer LPGA Classic will return to Blythefield Country Club from June 11-16.
Meijer started Simply Give in November 2008 and has since generated more than $43 million for its food pantry partners.
Lidl US Acquires Best Market Grocery Stores in New York and New Jersey
Lidl US and Best Market have come to an agreement in which Lidl will acquire 27 Best Market stores in New York and New Jersey. The move allows Lidl to offer customers in the region a supermarket experience recently ranked among the top three in the U.S. by Food & Wine Magazine. The deal also allows Lidl to expand its regional presence and enter a new market in Long Island.
“Best Market has played an enormously positive role in the area, and we look forward to working closely with Best Market employees to build on that success,” said Johannes Fieber, Chief Executive Officer of Lidl US. “We are excited to expand into many great communities on Long Island and across the New York City area and introduce more customers to our simple and efficient approach to grocery shopping, which will mean high quality and huge savings for more shoppers.”
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Lidl plans a step-by-step transition process that will begin next year and will involve the remodeling, reinvestment and reflagging of Best Market stores to converted Lidl stores. All Best Market employees in New Jersey and New York will have guaranteed employment opportunities with Lidl following the transition. Team members will be welcomed into positions with Lidl that offer wages and benefits that are equal to or better than what they earn with Best Market. The terms of the acquisition agreement are not disclosed, and it is expected to close over the coming months.
