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Shelley McDaniel Joins Wisconsin Milk Marketing Board as West Coast Regional Marketing Manager

The Wisconsin Milk Marketing Board (WMMB) welcomes Shelley McDaniel to the organization as West Coast Regional Marketing Manager.

Based in Tacoma, Washington, McDaniel will be responsible for managing retail and foodservice promotional activity across the West Coast. Most recently, McDaniel held the position of Pacific Northwest Foodservice Sales Manager at Emmi Roth USA. Prior to that, she worked for Classic Foods, the In Good Taste Cooking School and Cooking Accomplished!, a multi-line food business catering service founded by McDaniel.

This online program is highly effective in that it will motivate, inspire and show you exactly what you need to do to enjoy a healthy sex life is just take this generic drug two hours before lovemaking and experience cheap viagra in usa full body orgasm. Depression, bipolar disorder, dysthymic disorder and seasonal affective disorder are all examples of depressive mood disorders that can cause problems for women to conceive a on sale at pharmacy shop cialis online child. They are in it for the long haul, not here-today-gone-tomorrow, so you can believe them with your generic levitra business. For the penis to grow gradually, order viagra australia new and healthy cells must be created in the penile organ expand to allow more blood flow to the male sexual organ. “Shelley comes to WMMB with a wealth of industry knowledge and experience in foodservice and retail sales that will help grow and expand our efforts in the western part of the country,” said Allen Hendricks, Vice President of Foodservice & Education at WMMB. “We are very excited to welcome her to the team.”

McDaniel holds a bachelor’s degree in personnel management from the University of Washington and a culinary arts degree from the Western Culinary Institute.

Super Natural Food Center Celebrates 43 Years in Business

By Lorrie Baumann

Joe Tittone’s Super Natural Food Center in Grand View, Missouri, celebrated its 43rd anniversary in September. “We’re one of the original health food stores in this area,” he said.

The 1,200-square-foot store in the town about 20 miles south of downtown Kansas City, Missouri, stocks primarily vitamins but also a selection of canned, refrigerated and frozen foods. Two vitamin formulas that Tittone created years ago, Super-Vite and Arth Support, draw customers to the store from 20 to 30 miles around. Other customers come because they’ve heard through word of mouth that they can depend on Tittone’s advice to help them with nutritional issues and health problems.
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Over the years, Tittone has seen drastic changes in his market, with big corporations and chain stores taking increasing market share, and in the past few years in particular, online retail also taking a share of his business. “I’ve seen different changes in customers. A lot of them are going to the big corporations, and the quality of the vitamin is not as good as you find in the independent stores,” said Tittone, who runs the store with help from his daughter Heather and his wife Kelly. “A lot of these big corporations, they have no knowledge of the body. They don’t know what they’re selling. They just put it on the shelves.”

Many Super Natural Food Center customers are folks who’ve been coming to the store for decades, depending on the Tittone family to offer them good advice. “Most people will come here because they heard that we can help them nutritionally,” Tittone said. “All we can do is take it a day at a time and count our blessings.”

Animal Welfare Rules at Stake for Organic Livestock

By Lorrie Baumann

The U.S. Department of Agriculture is getting ready to release new regulations intended to ensure that consumers who buy organic meat, eggs and dairy products are getting products that came from animals that were treated humanely. At stake is possible adverse reaction from consumers who believe that organic certification already includes animal welfare rules – which it does – but who might be disappointed in the way that the rule is interpreted and applied by various organic producers. “This whole question of animal care and animal welfare is really important,” said Organic Trade Association Executive Director Laura Batcha, who cited a recent study funded by OTA which found that among the randomly selected consumer families with children in the home who were surveyed, the Millennial generation takes into consideration, not just possible pesticide contamination, but also animal welfare, environmental benefits and possible exposure to antibiotics as criteria for their decisions to buy organic items.

The organic industry wants to get ahead of that potential backlash by clarifying the existing standards so that the rules mean the same thing to all organic farmers and can be enforced consistently and fairly across the nation. “What we’ve heard from the National Organic Program was that they’re intending to finalize the rule by the end of the year,” said Nate Lewis, the Organic Trade Association’s Farm Policy Director.

The proposed rule is opposed by the American Farm Bureau Federation, National Cattlemen’s Beef Association, National Pork Producers Council and the U.S. Poultry & Egg Association, which argue that the Organic Foods Production Act of 1990 doesn’t give the USDA the authority to prescribe practices to promote animal welfare. “With regard to livestock, the National Organic Program’s coverage should be limited to feeding and medication practices,” Indiana Pork Advocacy Coalition wrote in its comment on the proposed rule. “Animal welfare standards not relating to feeding and mediation are not within the scope of the [Organic Food Production] Act and should be removed from this proposed rule.” Organic industry advocates are anticipating that once the final rule is issued, its opponents may sponsor a Congressional lobbying effort to attach riders onto next year’s national budget and appropriations bills that could prohibit the USDA from spending money to enforce the rule.

Lewis anticipates that under the final rule, farmers will have one year to comply with most of its provisions, three years to comply with the rules for outdoor space requirements and five years to comply with the rules about indoor stocking densities. The three-year delay for the outdoor space requirement will give farmers who need to add land to their operations enough time to meet the three-year requirement for organic certification, and the five-year delay for indoor stocking densities will give poultry farmers enough time to get their money’s worth out of the barns they’ve already built, which are, on average, seven years old. They have a depreciation life of 12 years, so a five-year delay in the requirement that they provide more space will mean that they get the full 12 years of life that are allowed by depreciation rules.

The regulations for organic livestock already require that the animals must be raised in an environment that allows animals to express natural behaviors such as spreading their wings and having the space to lie down naturally. They must be provided with adequate health care and protection from conditions that can jeopardize the animals’ wellbeing, such as predators and blizzards. The proposed rule is designed to clarify those existing requirements so they’re enforceable and transparent, “bolstering consumer confidence and strengthening the market for organic products,” according to the USDA, which published the proposed rule in April of this year.
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The USDA received more than 6,000 public comments on the proposed rule, which would apply only to animals for which farmers receive organic certification, a voluntary program – it wouldn’t set up a mandatory standard for other livestock operations. According to the USDA, “the proposal aims to clarify how organic producers and handlers must treat livestock and poultry to ensure their health and wellbeing throughout life, including transport and slaughter.” It addresses the areas of the animals’ living conditions, health care, transport and slaughter. Among other things, it would clarify the existing regulation that organic livestock must have year-round access to the outdoors. This proposed rule specifies that “outdoors” means that the animals have to be allowed to go out into areas where they can see and feel the sun overhead and the soil beneath their feet – access to an open-air shelter or a porch with a concrete floor and a roof overhead wouldn’t qualify. Other provisions would set minimum standards for how much space is required for each chicken or turkey in a poultry barn, would require that organic pigs have dirt to root around in and would prohibit the transportation of sick, injured or lame animals for sale or slaughter and the use of cattle prods on sensitive parts of the animal.

The proposed rule follows recommendations from the National Organic Standards Board, a federal advisory committee of 15 citizens appointed by the Secretary of Agriculture that includes representation from the various stakeholders involved in the organic industry, including farmers, handlers, a retailer, a certifier, scientists, a natural resource conservationist and a consumer. The Board has been working on development of animal welfare standards for 10 years, Lewis said. “It’s all very transparent.”

The rule’s supporters include the OTA, which represents organic businesses, including growers, shippers, processors, certifiers, farmers’ associations and others involved in producing and selling organic products across the 50 states, and by The Humane Society of the United States, the country’s largest animal protection organization, which said in its comments on the proposed rule that “The HSUS supports higher animal welfare standards for the National Organic Program (NOP) and supports finalization of the proposed rule. In some areas, however, we advocate for stronger changes or wording clarification.”

Perdue Farms, which is the largest provider of organic-certified broiler chickens in the U.S., also supports the proposed rule, except that the company would prefer that the USDA lengthen the amount of time it would give broiler operations to reduce their indoor stocking rate from the 6 pounds (of poultry) per square foot that Perdue says is the current industry standard recognized by the animal welfare certifier Global Animal Partnership to the proposed rule’s level of 5 pounds per square feet to three years instead of the one-year timeframe specified in the rule. To adjust to the 5 pounds per square foot rule, the family farmers who supply Perdue Farms’ chickens will need to add at least the equivalent of 65 additional barns at a cost of more than $25 million to their operations. They won’t be able to do that with only one year’s notice, so if the rule goes into effect with the one year timeframe, they’d have to reduce their flocks, which would effectively reduce the country’s supply of organic broiler chicken by 20 percent, according to Perdue.

Nevertheless, “Perdue supports the NOP’s desire to strengthen what it means to carry the Organic seal. These proposed standards will significantly differentiate organic growing practices from conventional operations and meet consumer expectations that Organic production meet a uniform and verifiable animal welfare standard. We are with you; we need the 3 year timeframe to make it happen,” Perdue said in its comments to the USDA.