Southern Glazer’s Expands Sassenach Spirits Distribution
Southern Glazer’s Wine & Spirits is expanding its distribution agreement with Sassenach Spirits, the spirits import company founded by Scottish actor and philanthropist Sam Heughan and American entrepreneur Alex Norouzi.
Inspired by the Scottish Highlands, The Sassenach Spirit Of Home Edition is a collaboration between Master Blender Michael Henry and Heughan. Carefully selected single malts create an ornately balanced blend with a sweet finish.
“Whisky is personal to me,” Heughan said. “It has been part of every moment in celebrating life, my heritage, and my culture. So, this wasn’t just a ‘business opportunity,’ it was the process of creating something very personal and unique that we could share with others. With our first release of The Sassenach, ‘The Spirit of Home’ Edition, we accomplished exactly that! The partnership with Southern Glazer’s is yet another endeavor to celebrate, and I can’t wait to work closely with them in bringing more of my home to consumers.”
The portfolio consists of The Sassenach Scotch Whisky: Spirit of Home Edition. Additionally, the company will launch a high premium Scottish Gin, scheduled to be released in 2023.
“This partnership is critical to the growth of our portfolio,” Norouzi said. “The Southern Glazer’s team brings strong proficiency in both the on- and off-premise markets and we know that the momentum we’ve created so far will be enhanced by their team.”
Sassenach Spirits is part of the Southern Glazer’s Craft Collection Luxury Spirits Division portfolio. The Craft Collection team of industry specialists delivers a differentiated customer experience, with first-hand beverage operations expertise, collaboration, and a thoughtfully curated portfolio.
“We’re pleased to be working with such a professional team,” said Ray Lombard, executive vice president, general manager, Craft Collection Luxury Spirits Division of Southern Glazer’s. “Sam personifies Scotland – his passion for Scotch and collaboration with Michael are truly bringing ‘Scotland in a bottle.’ Sam and Alex have built a formidable brand and we’re excited to be part of the next phase of growth. Our team is also looking forward to helping launch The Sassenach Scottish Gin and create a strong national footprint for the brand.”
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Campbell to Advance Greenhouse Gas Reduction Targets
Campbell Soup Company and Enel North America have made a 12-year virtual renewable power purchase agreement, supporting Campbell’s goals to reduce greenhouse gas emissions. Campbell will purchase the electricity and the associated renewable energy credits from a 115 megawatt share of Enel’s Seven Cowboy wind project in Oklahoma. The contract is expected to commence in July 2023.
“Improving the sustainability of the agriculture and food value chain is important to Campbell,” said Stewart Lindsay, Campbell’s vice president, corporate responsibility and sustainability. “Reducing emissions is a key part of this work, and the agreement with Enel North America provides a significant step forward in meeting our science-based emissions targets.”
The renewable energy credits retained through the agreement will reduce Campbell’s Scope 2 GHG emissions, enabling the company to make substantial progress toward achieving its science-based target to reduce its combined Scope 1 and 2 GHG emissions 42 percent by fiscal year 2030. Using expected production from Campbell’s portion of the wind project, the renewable electricity is estimated to avoid approximately 191,000 metric tons of CO2 emissions every year, or the equivalent of approximately 29% of Campbell’s fiscal year 2021 combined Scope 1 and 2 emissions.
“We are proud to support Campbell’s goal to create a more sustainable food system,” said Paolo Romanacci, head of Enel North America’s renewable energy business, Enel Green Power. “This agreement demonstrates how food and beverage companies like Campbell can leverage clean energy solutions to achieve their emissions reduction goals, while also supporting the addition of new renewable energy to the electric grid.”
Located southwest of Oklahoma City, the Seven Cowboy wind project will have 107 turbines that are expected to generate over 1.3 terawatt hours of energy each year, equivalent to the electricity needs of over 120,000 U.S. households.
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SEG’s Holiday Spirit Includes Donations to Feeding America
Southeastern Grocers Inc., parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is celebrating the season of giving with donations to dedicated nonprofit partners and encouraging customers and associates to embrace the holiday spirit.
SEG is activating a community donation program to help raise funds and awareness for food insecurity in support of its longstanding partner Feeding America. The grocer’s holiday hunger relief program will aid the nonprofit in its enduring efforts to help food insecure communities during the holidays, and every day. Starting Nov. 23 through Dec. 27, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can help their neighbors in need this season of giving by donating $1, $5 or rounding up their grocery bill. Every cent raised will support Feeding America and Feeding America network food banks throughout the Southeast.
“As a grocer committed to feeding our local communities, we believe everyone should have the opportunity to celebrate the holidays and enjoy a meal with their loved ones,” said Raymond Rhee, chief people officer. “At Southeastern Grocers, we put people first, always. That means providing great savings to our customers who shop in our stores, as well as supporting our community members that may not know from where their next meal will come. We are grateful for our partnership with Feeding America and the privilege to help so many of our neighbors in need.”
To commence the holiday spirit and help those in need celebrate Thanksgiving, SEG, together with the SEG Gives Foundation, hosted 13 food distribution events throughout its communities to give away more than 7,000 frozen turkeys as well as holiday meal staples. Additionally, SEG donated $100,000 to the USO in support of the organization’s mission to strengthen America’s military members by keeping them connected to family, home and country throughout their service. The donation was made possible by generous Fresco y Más, Harveys Supermarket and Winn-Dixie customers and associates during the grocer’s two-week community donation program in recognition of Veterans Day.
In addition to giving, SEG is Thanks-WINNing this holiday season by helping customers save while shopping their local Winn-Dixie stores. Now through the New Year, Winn-Dixie customers can enjoy deeper discounts on more than 150 everyday items and save an average of 15% as part of the grocer’s Holiday Down Down program. Harveys Supermarket and Winn-Dixie customers can also shop online for their holiday essentials and have their orders delivered right to their doorsteps in as little as two hours. By shopping through each grocer’s respective rewards app or website, customers will receive the same benefits of in-store pricing, deals and promotions with the convenience of delivery. Orders of $35 or more will automatically receive free delivery, for a limited time.
In appreciation of the grocer’s hardworking associates, all Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores will be closed Thanksgiving Day. Stores will close as normal Wednesday, Nov. 23 and open for regular business hours Friday, Nov. 25.
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