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Specialty Distributors & Brokers

US Foods Donates Nearly $13M Toward Hunger Relief

US Foods Holding Corp., one of America’s largest foodservice distributors, has donated nearly $13 million in food and supplies, the equivalent of approximately 6 million meals or more than 265 truckloads of product, through its 2022 annual corporate hunger relief campaigns. Since 2007, the company has donated more than 165 million pounds of food and supplies to aid community hunger-relief efforts.

“As a national foodservice distributor, US Foods is uniquely positioned to make a meaningful difference in hunger-relief efforts across the country by donating our time and resources,” said David Works, executive vice president and chief human resources officer, US Foods. “We are humbled and grateful to give back to the communities where we live and work by harnessing the power of food to empower people in need with nourishment and opportunity, and thankful for the dedication of our outstanding associates who have participated in our annual hunger-relief campaigns.”

The company organized a variety of associate giving and volunteer campaigns throughout 2022 to support community hunger-relief efforts. Activities included a week-long “Spring into Service” campaign in which associates participated in various company-sponsored community service events, a Hunger Action Month campaign, and a month-long holiday “Giving Gratitude” campaign, dedicated to supporting communities struggling with food insecurity. As a result of these activities, more than 400,0002 meals were donated.

US Foods is committed to fighting hunger across the communities it serves by providing both financial contributions and product donations throughout the year to its longtime partner, Feeding America and its network of 200 food banks, as well as other hunger-relief nonprofits across the country.

“Feeding America is grateful for US Foods’ generosity,” said Lauren Biedron, vice president, corporate partnerships at Feeding America. “From financial donations to food and support from employees, they are helping to make a difference for many communities across the country.”

Additionally, US Foods donated $100,000 to the American Red Cross to support Hurricane Ian disaster-relief efforts in Florida and the surrounding areas. The company and its associates also provided food, supplies and logistics support to meal-packing events designed to help restaurant workers, first responders and communities impacted by natural disasters.

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Organic Infant Formula Company Bobbie Available on NYC Uber Eats

Bobbie, the mom-founded and led organic infant formula company, is partnering with Uber Eats to deliver its organic, European-inspired formula directly to New Yorkers’ doors. The pilot program is taking the direct-to-consumer formula brand on-demand this holiday season for the first time ever, to bring parents peace of mind in knowing they can nourish their babies in a New York minute.

With the formula shortage still lingering and more than one-third of caregivers reporting difficulties finding formula as recently as November, accessibility to high quality formula is top of mind for Bobbie and Uber Eats. Layered on top of holiday shipping delays (in 2021, 9.4 percent of holiday packages shipped to New York faced delays, among the highest in the country), and unexpected winter weather, there’s a number of “oh no” reasons New York parents may need a can of formula delivered to their doorstep at the tap of a button this holiday season.

Since spring, over 30,000 people seeking asylum have migrated to New York City, with over 20,000 living in shelters, including hundreds of families with infants. That’s why for each can delivered through the pilot program, Bobbie’s social impact arm of the business, Bobbie for Change, will donate a can of formula to the Mayor’s Fund to Advance New York City in support of recently arrived asylum seekers living in temporary NYC shelters, making a difference for local families in need.

“Formula is food and nourishes our most vulnerable population. For years, we’ve helped our customers order nearly every type of food on Uber Eats, and we’re so proud to work with Bobbie to now help parents and caregivers get their babies formula on-demand through our app,“ said Beryl Sanders, head of new verticals partnerships at Uber Eats. “As a Bobbie mom myself, I know how important it is to have access to high quality formula at any given moment. This first-of-its-kind partnership couldn’t have come at a better time against the backdrop of this year’s formula shortage, and we’re thrilled to offer New Yorkers the opportunity to get their beloved Bobbie on Uber Eats.”

The Bobbie Care team has seen first-hand the need for instant, on-demand formula deliveries since launch in 2021. Parents have called, emailed, and direct-messaged on social, panicked about running out of their formula unexpectedly, unable to wait for their next shipment. Never one to sit idly by while our customers are in-need, Bobbie has relied on Uber to deliver hundreds of cans on their own dime, helping parents in a pinch for a plethora of need-formula-now reasons.

From using Uber to send a can of Bobbie to LaGuardia Airport when a customer was stuck with a delayed flight and a hungry baby to ordering an Uber ride through gridlocked Atlanta traffic to a mom who was on her last scoop and ran out of frozen breastmilk, formula is an essential good, and for parents who need a top-up in moments of crisis, there’s often no alternative solution readily available. Until now.

“From the earliest days at Bobbie, we’ve been focused on reimagining how to make formula one less thing modern parents stress about. As a team of moms, this couldn’t hit closer to home for us. That started with our business model, as the first direct-to-consumer formula brand in the U.S., continued with our launch on shelves at Target nationwide this summer, and it’s beyond exciting to add yet another way for parents to easily access Bobbie with a reliable partner like Uber Eats,” said Laura Modi, CEO and co-founder of Bobbie, and mom of three. “We’ve been putting cans of emergency Bobbie into Ubers and sending them to parents for years now. To see this partnership with Uber Eats come to life in an official way is surreal.”

The Bobbie x Uber Eats pilot will be available in NYC through Jan. 31, or while supply lasts. Deliveries will be available to most Uber Eats users in Manhattan. To order, open the Uber Eats app and search for Bobbie, or tap on the Baby and Kids Hub to see the Bobbie storefront. Cans are priced at $28 each.

Bobbie is an organic infant formula company that exists to build a parenting culture of confidence, not comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie launched in 2021 as the first direct-to-consumer, subscription-based infant formula company in the United States.

Today, Bobbie is the only mom-founded and led infant formula in the country and the fastest growing infant formula to enter the US market since the 1980s. Bobbie’s recipe is modeled after breastmilk and designed to meet the most recent EU nutritional standards for critical ingredients like DHA and iron, while also complying with all FDA nutritional standards for infant formula.

Bobbie is focused on providing a purposefully sourced, USDA Organic infant formula with Organic Valley milk from pasture raised cows. It was the first-ever infant formula to receive the Clean Label Project Purity Award and certification as a Pesticide-Free Product. Bobbie was founded in 2018, is based in San Francisco, and is venture-backed.

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Southern Glazer’s Debuts the Served Up Book Club

Southern Glazer’s Wine & Spirits, the world’s preeminent distributor of beverage alcohol, has launched a new online book club at www.southernglazers.com/serveduppodcast. The Served Up podcast features interviews with the hospitality industry’s most respected and celebrated leaders.

Just in time for the busy holiday shopping season, book worms in the beverage industry can check out the Served Up Book Club for recommendations on some of the latest books to buy and read exclusive interviews with the authors who are sharing their knowledge, experiences and stories.

Authors featured include:

  • Derek Brown, author of Mindful Mixology: A Comprehensive Guide to No- and Low-Alcohol Cocktails
  • Camper English, author of Doctors and Distillers: The Remarkable Medicinal History of Beer, Wine, Spirits and Cocktails
  • Kim Haasarud, author of the “101” Cocktail Book Series
  • Adrian Miller, author of Black Smoke: African Americans and the United States of Barbecue
  • Natalie Maclean, author ofWine Witch On Fire: Rising from the Ashes of Divorce, Defamation and Drinking Too Much
  • Shannon Mustipher, author of Tiki: Modern Tropical Cocktails
  • Jessica Pettit, author of Good Enough Now
  • Julie Reiner, author of The Craft Cocktail Party: Delicious for Every Occasion

Served Upwith hosts Bridget Albert and Julie Milroy, is available on Apple, Spotify and Amazon Music and is a source for beverage professionals to hear conversations on topics such as advocacy, entrepreneurship, and belonging with food and beverage industry and social justice thought leaders representing the diverse hospitality community.

Albert is the senior director, external communications for Southern Glazer’s, a published author of Market-Fresh Mixology and award-winning mixologist with more than 25 years of hospitality industry experience. Milroy is a vice president, supplier development & marketing for Southern Glazer’s with more than 17 years of experience in the beverage alcohol industry including roles in Sales, Human Resources, Marketing, and Commercial Strategy.

To pitch a guest for the show, to submit your book for the Book Club, or to schedule the Served Up team for on-site beverage industry event coverage, contact servedup@sgws.com. For more information about the podcast visit www.southernglazers.com/serveduppodcast.

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