Black Rifle Coffee Appoints Mondzelewski as CMO
Black Rifle Coffee Company has appointed Chris Mondzelewski as chief marketing officer, effective May 1.
In this newly created position, Mondzelewski will be responsible for developing and executing all aspects of BRC’s marketing strategy to drive business growth and market share across all channels including direct-to-consumer, wholesale, the bagged coffee and ready-to-drink product portfolio, and retail coffee shops.
Mondzelewski brings over 20 years of consumer marketing, business and leadership experience, most recently serving as the chief growth officer of Mars’ $12B+ Global Petcare business. Throughout his almost 12-year tenure at Mars, he consistently grew his responsibilities, holding multiple marketing and business development leadership roles in which he led transformative growth and operational improvement strategies across numerous brands.
Prior to joining Mars, he held marketing roles at Kraft Foods, where he launched several successful campaigns, including the most successful innovation & campaign in recent Kraft Cheese history. Before his business career, Mondzelewski was a Marine for five years, deploying in support of Operation Desert Freedom.
“I am excited to have Chris join our team. He brings great value to the company as a marketing leader with a demonstrated track record and a strong personal connection to the military and first-responder community,” said founder and CEO Evan Hafer. “Following our successful entrance into the FDM (Food, Drug and Mass) market, the unmatched growth of our ready-to-drink coffee and the evolution of our outposts, there’s great opportunity for Chris to leverage his expertise to capitalize on our strong brand momentum. I look forward to collaborating with him and continuing our path to profitable, sustainable growth.”
In addition, BRC announced that Chief Retail Officer Heath Nielsen is leaving the company. Co-CEO Tom Davin, who has deep experience innovating retail growth strategies for category-defining brands, will assume Heath’s responsibilities.
Co-CEO Tom Davin added, “As we shared on our last earning’s call, our outposts saw notable growth year-over-year. I look forward to collaborating with Chris as we continue to optimize existing outposts and look to continue to build upon our 26 company-owned and franchise locations.”
Black Rifle Coffee Company is a veteran-founded coffee company serving premium coffee. Founded in 2014 by Green Beret Hafer, Black Rifle develops its roast profiles with the same mission focus learned while serving in the military. BRCC is committed to supporting veterans, active-duty military, first responders and the American way of life.
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Southern Glazer’s Appoints Finley to Sales VP
Southern Glazer’s Wine & Spirits, the world’s preeminent distributor of beverage alcohol, has appointed Cassie Finley to the role of vice president, national retail sales, strategic accounts.
Finley, who will report to Scott Moore, senior vice president, national accounts, off premise, will be responsible for identifying macro and shopper trends and providing customer-centric recommendations to retail partners to achieve growth and deliver a best-in-class shopping experience. Finley has extensive expertise in applying data and analytics to create customer-first strategies that drive profitable growth.
“The team is excited to elevate our focus on customer planning and execution through data, insights and technology,” said Moore. “I’m looking forward to welcoming Cassie to our team as the expert in this space. She brings an abundance of knowledge and experience from her two impressive decades in the industry.”
Finley’s 21-year career in the retail industry began in 2002 with Walmart, where she spent the following 15 years in various leadership roles of increasing scope and responsibility within merchandising and operations. In 2017, she stepped into the role of senior category merchant – adult beverage at Whole Foods Market, where she led category management for wine and spirits, and was the architect for the joint-business-planning process with key suppliers and distributor partners.
Most recently, Finley served as director of merchandising for Kroger Co., where she acted as a champion for change within the fresh-forward initiative and direct store delivery governance, and utilized best-in-class customer data to develop personalized strategies and offers for customers. Finley was nominated for Progressive Grocer’s Top Women in Grocery in 2019, 2020 and 2022, in addition to Progressive Grocer’s NextGen award in 2021.
“Our vision to be the indispensable, trusted partner for our retail customers is a three-pronged approach,” said Chris Williams, executive vice president, national accounts. “Fortifying our B2B execution metrics, as well as delivering world-class insights and joint business planning is certain to deliver transformational growth for our customers and supplier partners. Cassie’s expertise supported by Scott Moore’s three decades of experience and leadership are a winning combination.”
Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. In 2022, Southern Glazer’s was listed as one of Forbes Best Employers for Diversity. In 2021, Southern Glazer’s was selected as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.
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Bell Flavors & Fragrances Announces Strategic Promotions
Bell Flavors & Fragrances, Inc. has announced strategic promotions within the company’s Flavor and Fragrance divisions as well as Internal Operations and Finance departments at its headquarters in Northbrook, Ill.
FLAVOR DIVISION
Benjamin Stanley, CRC has been promoted to senior corporate chef and manager of sweet applications. Stanley will continue managing the Sweet Applications Team, including internal and customer projects. He will continue ideating around and promoting innovative flavors for Bell’s Spark Trends and other programs.
Since joining Bell 3.5 years ago, Stanley has played a critical role on the Culinary Applications Team, in which he demonstrates a strong commitment to widening Bell’s flavor market share and boosting Bell’s visibility within the confection and sweet goods industry. Stanley recently graduated with a master of science degree in Innovation from Northeastern University’s D-Amore-McKim School of Business.
Andrew Petrou has been promoted to flavorist II. Petrou will continue to ideate around and develop cutting-edge savory flavors for use in a variety of food and beverage applications.
Petrou is a key member of Bell’s Savory team, supporting the Bell Technology & Innovation Center and successfully developing new savory flavors. He was recently accepted into the Society of Flavor Chemists with full certification status and is one of the few certified members specializing in Savory Flavor Chemistry. Petrou holds a bachelor of science degree in chemistry from the University of Illinois Urbana-Champaign.
Cody Heinz has been promoted to director of sales. Heinz will implement and manage Bell’s sales metrics tool. He will engage in a variety of initiatives to support sales goals and equip the sales team with transparent, effective and efficient sales management data and resource planning.
Heinz recently celebrated ten years with Bell Flavors & Fragrances, holding roles as an Inside sales representative and national account manager. Heinz earned a master of business administration in business administration, management & operations from Lake Forest Graduate School of Management and a bachelor of science degree in kinesiology & health from Miami University of Ohio.
FRAGRANCE DIVISION
Kenny Enriquez has been promoted to director of sales. Enriquez will be responsible for implementing and managing key sales metrics. He will support the sales team with utilizing transparent, effective and efficient sales management data and engaging in resource planning and tracking profitability.
Prior to this role, Enriquez was a sales key account manager and account executive at Bell. Enriquez holds a master of business administration from Lewis University and a bachelor of arts in economics from the University of Kansas.
Ted Heinz has been promoted to fragrance business development manager. Heinz will be a key player in Bell’s business development initiative to continue strengthening the Fragrance division.
Heinz joined Bell in 2005 as an analytical department analyst, transitioning into internal sales, then his former position as an account manager. Heinz holds a bachelor of science in communication and business from St. Norbert College in De Pere, Wis.
OPERATIONS DEPARTMENT
Olu Famoyin has been promoted to director of manufacturing. Famoyin will lead the Manufacturing, Shipping and Maintenance teams, propelling Bell’s commitment to optimizing productivity, maximizing efficiency, and ensuring full compliance with processes, quality standards and safety policies.
Famoyin joined the Bell Flavors & Fragrances family as an associate director of operations where he worked on manufacturing improvements and adoption of a new ERP system. Famoyin played a pivotal role in implementing shipping improvements to optimize day-to-day operations. Famoyin earned a bachelor’s degree in chemistry from Rutgers University and has extensive Flavor industry experience leading multiple sites.
FINANCE DEPARTMENT
Theresa Link has been promoted to controller. Link will be responsible for general accounting, payroll, cash management, internal controls and financial closes for Bell’s Northbrook and New York locations. She will also ensure accurate financial statements and analyses to support the business.
Link has been a dedicated member of the Bell family for 17 years. Prior to this role, Link was Bell’s Director of Cost Accounting. She possesses expertise in inventory costing, cash management and general ledger, and serves as a subject matter expert for Bell’s ERP system. Link earned her master of business administration in accounting and finance from Elmhurst University.
Brian Enriquez has been promoted to director of cost accounting. In this new role, Enriquez will continue implementing a new product system, working closely with Bell’s Operations Team to evaluate manufacturing labor and overhead rates and tracking incurred costs from raw materials to finished products.
Prior to this role, Enriquez was Bell’s senior manager of finance and pricing. Enriquez earned his bachelor’s degree in financial planning and master’s degree in finance from the University of Illinois Urbana-Champaign.
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