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Three Ways to Get Your Products Into the Hands of Gluten-Free Consumers

Stores are becoming awash in a sea of gluten-free products, and the competition just keeps multiplying. Your company works hard to get your products into distribution and onto store shelves, but the work doesn’t end there. You must work just as hard to get your products off of the shelf and into the hands of the gluten-free consumer.

Ever wonder what else you could be doing to market your products directly to your target customers? The Gluten Free Media Group (GFMG) offers three ways to connect your brand to millions of free-from consumers.

1. Reach a niche crowd through a GFMG Custom Email Blast and get your message in front of gluten-free consumers and bloggers. E-blasts are great for new product launches, special discounts or promotions and new retail distribution announcements. With higher open and click-through rates than the industry average and the ability to pick the number and type of consumers reached, you can create a successful online campaign tailored to your budget and needs.
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2. Sample and sell products at the Gluten Free & Allergen Friendly Expos. Consumers like to sample products before buying them in the store. At these shows, consumers get the chance to try your products while you get the opportunity to interact with potential customers, bloggers, buyers and retailers.

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California Artisan Cheese Festival Announces Event Details

The California Artisan Cheese Festival, California’s premier cheese event, announces the participants and details for the final events of the festival: Bubbles & Brunch and the Artisan Cheese Tasting and Marketplace on Sunday, March 25. The multi-course brunch features a cheese-centric cooking demonstration by Chef Sergio Monleón of La Marcha, a critically acclaimed Spanish tapas bar in Berkeley, bubbles by Gloria Ferrer Caves & Vineyards, and Surgery is merely typically recommended one time these treatments are no levitra 20 mg longer successful or tolerated. Bile can activate digestive enzymes within cialis generic pharmacy the pancreas. http://amerikabulteni.com/2011/08/14/obamaya-halk-destegi-dibe-vurdu/ viagra 100 mg What else can be useful in biliary pancreatitis the after gallbladder removal? Modified healing diet, herbal medicine, acupuncture, abdominal massage, and nutrition supplementation can create bile liquid and alkaline; ease the sphincter of Oddi dysfunction, bile reflux, dyspepsia, bile acid diarrhea, food sensitivity, dumping syndrome, chronic pancreatitis, etc. These vices are among the crucial way of life components that bring about weakness. soft tab cialis early admission into the main event of the day, the Artisan Cheese Tasting & Marketplace.

Both events will take place at the Festival’s new, bigger location, the Sonoma County Fairgrounds and Event Center in Santa Rosa. The popular weekend festival, taking place March 23-25, features an array of seminars, tours and tastings, and is expected to attract more than 2,500 guests. Tickets are now available at www.artisancheesefestival.com.

Divine Chocolate’s New Packaging Refresh

Divine Chocolate, the only chocolate company which is fair trade and co-owned by cocoa farmers, has redesigned its packaging for the first time in five years. The refresh is intended to make the company’s bars stand out on shelves and communicate their brand story more effectively.

divinechocolate editphoto1The redesign includes a new embossed “Owned by Cocoa Farmers” seal on the bars. After extensive brand research, Divine Chocolate found that one in 10 consumers were more likely to buy Divine Chocolate because of its new seal. Troy Pearley, Executive Vice President and General Manager of Divine Chocolate North America says, “At the end of the day, the reason why people buy Divine Chocolate is because it’s seriously good chocolate. Additionally, with our new pack design, we have a strong opportunity to inspire consumers by highlighting the fact that the farmer ownership model is at the heart of our business.”

Other modifications to the front of pack design include changing the adinkra symbols to a uniform color so that customers can more easily navigate their range, switching chocolate bar’s descriptors’ color to white text for improved legibility, and placing cocoa percentages on the front of bars for consumers interested in cocoa content.
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“High cocoa flavored bars have been growing fast as chocolate explorers discover new and exciting ways to enjoy the benefits of higher cocoa such as richer taste and lower sugar,” explains Senior Marketing Manager, Liz Miller, about the choice to include cocoa percentages on the front of the packaging.

The back of the bars also include new certifications from The Vegan Society and B Corporation as well as new placement of the Non-GMO Project seal. Additional markers include simplified product claims such as no artificial ingredients, all natural, 100 percent pure cocoa butter, and no palm oil or soy. A recent analysis of market researchers at Nielsen have found that products with non-GMO claims have seen a +18.2 percent boost in sales while products free from artificial colors and flavors have received a +16.2 percent increase in the last five years.