Reshaping the Apple Industry
The 25th Trade Show for Alpine Agriculture (Agrialp) kicks off with something truly special. As a little preview of next year’s leading trade show for the apple industry, the Fiera Bolzano exhibition center is offering the second Interpoma Innovation Camp together with IDM Südtirol Alto Adige. The event will be held November 23, 2017.
The aim of the Innovation Camp is to adapt and integrate startups’ ideas and projects in the best possible way to the territory, with a view to further development. Young entrepreneurs that already have their own products or services on the market will introduce themselves over the course of just one day.
After getting to know one another and a general welcome, eight participants first present themselves to the group. Then there are two workshop sessions to elaborate and further develop their own ideas with experts and mentors, followed by a lunch break. In the late afternoon, the startups present their elaborated projects in front of invited representatives of the apple and farming industries. The jury announces the winner and the day ends with an informal get-together.
The main prize is a stand at the upcoming Interpoma on November 15-17, 2018, worth €2,500. This is a unique opportunity to meet around 450 exhibitors and 20,000 visitors from over 70 countries, a sure way to give the new business idea a decisive boost. The winners also have the chance to present themselves in front of the assembled international press at the presentation of Interpoma during Fruit Logistica, held in Berlin on February 7, 2018.
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Applications for the Interpoma Innovation Camp are open until Friday, October 13 on the event’s website. Any young entrepreneur who developed an innovative solution, product or service in the field of apple cultivation, marketing, logistics or processing can apply.
The Interpoma Innovation Camp is a unique opportunity for all those who want to take on the challenges in the apple sector.
To find out more about the Interpoma Innovation Camp, visit www.startup-village.org/interpoma/2017 or http://www.fierabolzano.it/interpoma/en/
Ethel M Chocolates Brings Back Original 1932 Mars Bar
Ethel M Chocolates, a Nevada-based subsidiary of Mars, Inc., has revived the beloved classic Mars Bar under its label.
Manufactured in 1932 by Frank C. Mars, the Mars Bar was known for its “honest to goodness” milk chocolate, creamy nougat, and whole toasted almonds. Until now, the Mars Bar has only been continuously available outside of the United States.
“The Mars Bar is a favorite among chocolate lovers everywhere,” said Oren Young, General Manager of Ethel M Chocolates. “That’s why we wanted to bring back this nostalgic treat in its original form, by using the unique, hand-crafted touch that only Ethel M can offer.”
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On Sept. 7, 2017, Ethel M Chocolates partnered with Fremont Street Experience in classic Downtown Las Vegas for a product launch. During the event, Ethel M Chocolates provided free samples of the candy bar and captured visitor’s reactions to the product. Patrons passing by showed their “Mars Bar Face,” paying homage to vintage Mars Bar ads. The world’s largest digital Mars Bar, measuring 1,500 feet in length, was also displayed on the prominent Fremont Street canopy.
“Downtown Las Vegas was the perfect place for us to relaunch the Mars Bar,” said Young. “This was the original Vegas Strip, and while it has a modern look, it still has that iconic feel, which is what we want to accomplish with the relaunch of the Mars Bar under the Ethel M brand.”
Folgers Launches Gourmet Coffee Line
The fall beverages that coffee enthusiasts long for year-round have officially made their way back onto menus. It may come as a surprise that many of these seasonal favorites do not contain the ingredients their names imply. Enter Folgers® Simply Gourmet™ Coffee, a new line that maintains the perfect balance of 100 percent Arabica coffee and real, natural flavors.
Folgers Simply Gourmet coffee gives coffee lovers the opportunity to enjoy delicious, natural flavored coffee, and to recreate their favorite fall coffee recipes with no artificial flavors. One hundred percent premium Arabica beans are perfectly paired and balanced with natural flavors to create the following flavored coffees – Natural Vanilla, Natural Cinnamon, Natural Chocolate, Natural Caramel, Natural Chocolate Raspberry and Natural Mint.
To help showcase the flavors of the six, new Folgers Simply Gourmet flavored coffees, the brand enlisted esteemed Celebrity Chef and Food Network Personality, Alex Guarnaschelli, to serve as the Folgers Simply Gourmet Real Barista. Guarnaschelli will use each flavor to purposefully recraft popular coffee drinks and inspire new recipes using flavors that taste delicious.
From Cinnamon Pumpkin Pie Spice Lattes and Caramel Horchatas to Chocolate Raspberry Coffee Parfaits and Vanilla Coffee Sweet Potato Puree, Guarnaschelli’s Folgers Simply Gourmet coffee-inspired recipes could woo any coffee-obsessed heart or foodie’s soul, available on Folgers.com.
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Every fall there is a flurry of flavored coffee activity, and Folgers wanted to provide a natural flavored coffee option to satisfy consumers’ taste preferences without the use of artificial ingredients. Coffee drinkers have the opportunity to experience their favorite fall coffees in a more authentic, and balanced way with the new Folgers Simply Gourmet coffee.
Available in 10-ounce packages in select markets nationwide for an average retail price of $5.99, Folgers Simply Gourmet coffee can be enjoyed using various brewing methods including automatic drip, pour over and French press.
