Wicked Joe Organic Coffees Celebrates New Look
Wicked Joe Organic Coffees, the family-owned, 100 percent organic certified, Fair Trade™ coffee roastery known for its single origin varietals and blends such as “Wicked French,” has rolled out new packaging after more than 12 years in business.
The Wicked Joe product line – available at retail stores all over New England and in more than 1,500 grocery retailers nationwide as well as online – previously featured a black bag with a red and green coffee cup logo. Wicked Joe Organic Coffees now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin.
The company has grown and refined its operations significantly over the last decade, including increasing sales by 25 percent and growing capacity by 67 percent in 2016 alone. Owners Bob and Carmen Garver wanted a design that would more accurately reflect the roastery’s progress and focus on quality and professionalism.
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The colorful, lively nature of the new bags aims to stand out on retail shelves among dozens of competitors. Along with their ever-growing team of coffee experts, the Garvers have spent more than two decades – long before the Maine roastery opened – traveling the world in search of the highest quality coffee bean. From the beginning, the company has had a razor-sharp focus on quality, in addition to a commitment to community, farmers and the cooperative partners at bean origin.
“We are constantly evolving,” added Bob Garver. “Our close relationships with the farmers that grow our beans provide so many opportunities for sustainable business practices, education and above all else, inspiration for the next cup of joe.”
Wicked Joe’s new packaging is available in stores now. Visit www.wickedjoe.com for more information.
Barney Butter Appoints Vice President of Marketing
Barney Butter has hired Mark Olivieri as the company’s new Vice President of Marketing. Olivieri brings his past marketing experience for several national food brands to his new role in orchestrating strategies for the growing California-based company. That work includes his most recent position as marketing director of sports nutrition for The Nature’s Bounty Company, as well as past executive marketing roles for PepsiCo – Frito Lay, Hain Celestial and Pepperidge Farm.
Olivieri’s work in meeting the demands of major food brands, along with his passion for fostering the growth of emerging natural foods stars, grants him a unique position from which to help nurture Barney Butter’s next growth stage. “Mark’s past leadership of product innovation, brand development, and consumer marketing represents the full chain of brand evolution we’ve engineered to make Barney Butter the perfect fit for our core customers,” says Dawn Kelley, Barney Butter’s President and CEO. “We’re sure that experience, coupled with Mark’s insight on the unique value of our all-natural products, will make him a key player in our continued growth.”
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Olivieri has definite ideas on how to spur Barney Butter’s increasing share of the national $449 million specialty nut butter market. “Barney Butter has a huge advantage with peanut-allergy consumers, but the protocols we use in our peanut-free facility are really just another reflection of a company-wide obsession for putting a product into our customers’ hands that they can trust,” Olivieri says. “I’m excited to be part of a team working to sharpen that vision for our brand.”
Wisconsin Milk Marketing Board Names Suzanne Fanning VP, National Product Communications
The Wisconsin Milk Marketing Board (WMMB) has named Suzanne Fanning its new Vice President, National Product Communications.
Fanning, immediate past president of The Word of Mouth Marketing Association (WOMMA), has achieved record level results in sales, public relations, social media and consumer/influencer engagement for several global brands, including Spectrum Brands and Fiskars. Her innovative social business strategies have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine, Entrepreneur and on the cover of PR Week, as well as in many best selling marketing books. Most recently, The Chicago Tribune featured her in its business section, and Forbes identified her as “one of social media’s top movers and shakers.”
“Suzanne comes to WMMB with a wealth of communications knowledge and experience that will help us expand the number of people across the country with whom we share the Wisconsin dairy message,” said Patrick Geoghegan, Senior Vice President of Corporate Communications at WMMB. “We are excited to welcome her to our team.”
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In her new role, Fanning will work with national media and develop programs for influencers, bloggers, retailers and culinary experts to drive awareness and conversations about Wisconsin cheese to keep it in the news, on the menu and in stores. She will manage the websites, the publications, and events and serve as a national spokesperson for Wisconsin’s dairy promotion organization.
For information about Wisconsin Cheese, visit EatWisconsinCheese.com or connect with the company on Facebook and Twitter.
