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Record Numbers Expected at Macfrut Italian Produce Fair

MF_entryRecord numbers are expected at the 33rd edition of Macfrut, the international trade fair for the fruit and vegetable sector to be held from 14 to 16 September at the Rimini Expo Centre. It will feature an even larger exhibition area, with seven pavilions (one more than last year) covering an area of 40,000 square meters (20 percent more than in 2015). With more than 1,000 exhibitors, 139 new entries (including 26 from abroad) and exhibition spaces already sold out three months in advance, it is an increasingly international event, with one out of four exhibitors from abroad and the presence of 1,000 buyers. Leading innovations will be introduced, focusing especially on retail stores in the future and 35 absolute novelties for the entire supply chain. About 50 events including conferences, meetings and conventions will be arranged by exhibitors. Organized as always by Cesena Fiera, Macfrut will focus on two key aspects: internationalization and innovation.

Macfrut, Increasingly International
Macfrut continues to further consolidate its international appeal. It is a global event with delegations and traders from five continents, thanks to a wide range of activities aimed at promoting and introducing the trade fair worldwide. With 22 percent of exhibitors from abroad, Cesena Fiera has also invited 1,000 buyers (400 in 2015) interested in products, technologies, materials, services and the pre-harvest segment.

The companies who have confirmed their participation come from Egypt, Sudan, the Dominican Republic, China, Tunisia, Poland, Mexico, Ecuador, Spain, Germany, the Netherlands, France and New Zealand, as well as many new companies from Albania, Argentina, Colombia, Kenya, Peru, France, Costa Rica and Paraguay.

A large number of delegations is expected from the Middle East, in particular from Saudi Arabia and the United Arab Emirates and, especially, the presence of Carrefour Saudi Arabia, Al Jazeera and NRTC (Nassar Al Refaee Trading Company) of Dubai, one of the leading importers of fruit and vegetables in the Middle East. In addition, there will be delegations of professional traders from Iran (20 traders), India and Pakistan and, for the first time, a group of importers from Malaysia. Many participants are also expected from Africa, with two exhibiting countries (Sudan and Kenya), which will be present with 15 companies, as well as delegations from several countries.

This year’s special guest will be Peru, which will be Macfrut’s partner country: with 16 companies attending the event, Peru is one of the most dynamic states in South America and a major producer of fruit and vegetables. Macfrut will also be an opportunity to focus on the market, with show cooking and events to promote fruit and vegetable produce from Peru. This country is greatly interested in importing packaging solutions and innovative technologies from Italy, since the latter is a world leader in these fields.”
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Innovation the Norm at Macfrut
The fruit and vegetable sector has always been one of the most innovative sectors in the agri-food business, and Macfrut is the ideal platform to showcase new projects: 35 novelties will be introduced during this three-day event.

To promote innovation in production and in technologies for the fruit and vegetable supply chain, the Macfrut Innovation Award will be assigned, once again, to the most important technical innovations in terms of environmental and economic sustainability and improvement in product quality.

Retail stores in the future will be the focus of the New Retail Solution, a space offering innovative solutions for bulk and packaged products complete with analog and digital tools.

“Less than 18 months ago, when presenting the relaunch of Macfrut, we announced five pavilions and the presence of 400 global buyers,” states Renzo Piraccini, President of Cesena Fiera, during a press conference in Rome. “Today, the pavilions have increased to seven and the buyers have become 1,000. What is more, almost one out of four exhibitors are from abroad. We can clearly see how this internationalization process has made considerable progress, and the same can also be said of the innovation process, another mainstay of the 33rd edition of Macfrut. A trade fair is successful if it is addressed to companies: Macfrut is becoming an international showcase for the Italian fruit and vegetable supply chain. This is just the beginning of a planned path to be shared with the main players in the sector.”

Gabriel Perez-Krieb named Chosen Foods Chairman

Gabriel Perez-Krieb has been named the new Chairman of the Board for Chosen Foods. Based in San Diego, Chosen Foods is a consumer packaged goods company focused on non-GMO and organic superfoods. Chosen Foods is the #1 global market leader in the avocado oil category and is a trusted supplier of nutritious grains and healthy plant-based snacks. Chosen Foods is one of the fastest growing brands in the U.S., recently achieving #47 on the INC 500 list of fastest growing private companies in America, and #5 in the food and beverage category.

Gabriel Perez-Krieb succeeds Chosen Foods founder and previous Chairman, Carsten Hagen. Hagen will remain active on the board, especially as an inspiration to the product development team and in the area of clean ingredient sourcing from around the world.

“Gabriel is a well-rounded leader and has brought a winning culture and exponential growth wherever he has been,” said Steve Gallo, CEO of Chosen Foods. “He is the perfect facilitator for our board at this time, he is a true visionary and an expert at gaining consensus with diverse groups. We are focused on increased investment in the Chosen Foods brand and commercial expansion and his close working relationships with every member of the board and leadership team at Chosen Foods will be a tremendous asset,” said Gallo.
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Perez-Krieb most recently served as a Chief Revenue Officer of Sesajal, and CEO of PIA Ingredients, a subsidiary of Sesajal. His previous experience includes serving as a board member and president of Sesajal, chairman of Kuantum Brands, trade commissioner of Mexico for the U.S., CEO of Intelogik and CEO of Image Technology Company. Perez-Krieb earned a bachelor’s degree in computer science from the Monterrey Institute of Technology and his master’s in business administration from IPADE Business School.

“I have been working closely with Chosen Foods for the past several years as a member of the board, and I am extremely honored to be the new chairman,” said Perez-Krieb. I’m excited to help guide their record-breaking growth, while maintaining focus on our mission to be one of the most trusted brands in the world offering innovative and healthy products to our consumers.”

Bellucci Extra Virgin Italian Olive Oil Fights Fraud

As consumers seek ways to determine authentic extra virgin olive oil from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.

Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.

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CEO Gerard Jara said, “Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO at a time when integrity is what matters. The app enables us to connect our customers to the source of their EVOO in small family groves in rural Italy and gives users the skill they need to taste for freshness and flavors distinct to genuine EVOO. They’ll learn how to authenticate EVOO.”