Mike Forbes Moves from California Olive Ranch to Alter Eco
Alter Eco®, a chocolate-centric, sustainability-directed snack company and pioneer of enlightened indulgence, has announced that the company’s board of directors appointed Mike Forbes as Chief Executive Officer. He will assume day-to-day leadership of the company and will join Alter Eco’s board of directors. A 12-year veteran in the natural products industry and core member of One Step Closer to an Organic Sustainable Community (OSC²), Forbes was tapped for his expertise and leadership in scaling consumer packaged goods businesses while maintaining a brand’s core mission and values. Alter Eco former co-CEOs, Edouard Rollet and Mathieu Senard, will remain at the sustainable food company as co-Founders, but are shifting their focus to establishing the Alter Eco Foundation, a non-profit vehicle for social and environmental change set to launch in 2019.
“I’m truly honored to join the Alter Eco team,” said Forbes. “I am a huge fan of the Alter Eco products, and a long-admirer of the brand’s commitment to sustainability and environmental stewardship. I am excited to play an active role in fortifying its channel and portfolio growth.”
Prior to joining Alter Eco, Forbes was the executive vice president and general manager at California Olive Ranch; a brand he helped grow from $7 million to over $125 million. There he led a team of about 50 employees across operations, sales and marketing departments, and played an instrumental role expanding national distribution, overseeing investments and the acquisition of Lucini Italia. Earlier in his career, Forbes served in marketing roles at General Mills and Procter & Gamble.
“Mike has been a long-time friend through our mutual relationship with OSC², so when the opportunity to bring him on board presented itself, we knew it was the right fit,” said Rollet.
Senard added, “This is a seamless transition of leadership that allows Edouard and me to continue expanding upon the original reason we founded Alter Eco – to bring delicious, healthy food to market, catalyzing impact around what we call full circle sustainability: social justice, environmental stewardship, climate change alleviation and sustainable packaging.”
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Earlier this year, Alter Eco received a significant new investment from consumer growth equity group NextWorld Evergreen Fund, LP. David Fife, a Partner at NextWorld commented, “We invest in consumer companies built around a core set of principles and inspired by leaders committed to asking more of their companies and the products they produce. We welcome Mike Forbes to the Alter Eco team as we enter the next phase of growth for the company.”
In addition to Forbes, Alter Eco has strengthened its executive team with the addition of Eric Lallart as Vice President of Operations and Robin Ynes as Vice President of Finance. With nearly two decades of operations experience, Lallart has supported growth and increased bottom line sales for global food giants like Devondale Murray Goulburn (Australia’s largest dairy foods company) and Danone (maker of Silk, Activia, Evian and more). With more than 10 years of experience in the natural products industry and 20 years leading financial organizations at best-in-class consumer products and distribution companies, Ynes previously held positions at Coca-Cola/Odwalla, Zola Beverage and Core-Mark Distributors.
2018 has been a strong year for Alter Eco, which unveiled a new brand refresh last spring, and reached 10,000+ stores nationwide, including Whole Foods, Natural Grocers and Wegmans. Following a successful launch of its Dark Chocolate Coconut Clusters earlier this year, Alter Eco is launching three-packs of its popular Chocolate Truffles in November.
To learn more about Alter Eco and its expansive portfolio of organic, fair trade chocolate snacks and confections, visit www.alterecofoods.com.
BrandStorm Conference: Achieving Transparency Through Technology
By Lorrie Baumann
Marketing executives in the produce industry’s supply chain will be gathering at United Fresh’s BrandStorm™ conference in San Francisco next February to discuss innovative ways to use emerging technology to promote produce brands, among other strategic marketing education. The conference will be of interest to marketing executives for grocery chains as well as to those working for produce companies, said Mary Coppola, Senior Director of Marketing & Communications for United Fresh Produce Association.
“BrandStorm was created to spotlight the power of fresh produce branding,” Coppola said. “We’re addressing all the timely challenges faced by produce marketers from inception through promotion.”
Breakout sessions during the conference will offer a focus on new technologies, including virtual and augmented reality, bots and Internet of Things applications. “Consumers are demanding more transparency and information about the products they consume. Today’s technologies offer new marketing solutions to meet consumers’ expectations,” she said.
The conference will include five general sessions that will offer attendees inspiration from speakers that they’ve not yet experienced through other industry education. Those will include a keynote from Kara Goldin, the Chief Executive Officer of hint®, inc., a brand of fruit-infused water designed to turn the everyday experience of hydration into a better, healthier experience without adding either a lot of sugar or artificial sweeteners to the water.
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“Networking, also is a big piece of the value of attending BrandStorm,” she continued. “Retails will have the opportunity to network with produce brands in an environment where the focus is on delivering value to the consumer. And produce brands want work with retailers to learn how to better coordinated their efforts.”
The networking will provide retailers and produce marketers alike with an opportunity to hone their strategies, particularly with respect to the emerging technologies that promise new ways to communicate effective marketing messages. “The more dialogue that we can participate in together about brand storytelling, the more consistent the story is for the consumer,” Coppola said. “A coordinated effort between the brand and the retailer prevents confusion for the consumer and strengthens the brand’s value proposition.”
Hosted by the 45 industry leaders who comprise the United Fresh Produce Marketing & Merchandising Council, BrandStorm offers the only annual opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike. The event will be held February 20-22, 2019, at the Hotel Nikko in San Francisco, California.
United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. Registration is open now at www.unitedfreshbrandstorm.org. For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola at 202.303.3425. Retailers who’d like to lead a session are particularly encouraged to call.
Genuine Local Touts Food Waste Prevention at Sustainability Slam Competition
Genuine Local of Meredith, New Hampshire, will be center stage when over 22,000 pounds of fruits and vegetables will be featured at the 2018 New Hampshire Business for Social Responsibility’s 4th Annual Sustainability Slam.
The Just One Thing Campaign recognizes the sometimes unnoticed, but significant efforts of local businesses to make a positive difference in our world.
As a finalist in the Community-Small Business category, Genuine Local will represent all the farms that participate in their Value Added Program. The number of participating farms has increased over 85 percent in the last two years and shows no signs of slowing down.
The core mission at Genuine Local is to lower the bar to entry for local food makers – and this includes farms. Genuine Local does this by providing equipment, recipes and staff to help local farms create value-added products from their crop surpluses. With over 40 percent of all the food grown in the United States going to waste – even Just One Thing makes a difference!
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Mary and Gavin Macdonald, owners of Genuine Local, will have 90 seconds to showcase this incredible program during the Sustainability Slam on Thursday, November 1. The venue for this year’s event will be LaBelle Winery in Amherst, New Hampshire, from 5:00 – 8:00. The evening will highlight some of the most creative and innovative solutions to our environmental and social challenges through this 90-second story sound bite format. All told, there will be eight New Hampshire companies competing to be “Best of the Best” in both large and small company categories in the impact areas of community, environment, workplace and non-profit.
“We can talk about the great people we work with and the delicious foods that get made every day, all day,” said Gavin Macdonald, “but when you have so much to share, 90 seconds is not much time at all, but we’re excited to introduce more people to all that Genuine Local can do.”
To register for a not-to-be-missed night of storytelling, visit nhbsr.org/JOT.
