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#SFFS17 Wild Garden Serves Community with Social Kitchen Tour

Last spring, Wild Garden® Foods hit the road to share the love by giving back to the community with free hot Mediterranean meals. It was all part of an epic week-long food truck tour through Chicago to help the homeless and hungry population. The truck received open arms and a very warm welcome at each of the lunch spots, shelters and places in need it visited.

Stop by booth #4916

ziyad editphoto1The success of the truck wouldn’t have been possible without the astounding support from social media users coming together. Facebook “likes” powered the Social Kitchen Tour, so for every new “like” on the company’s page, a free lunch or dinner was served to people in need. Four local celebrities and dozens of volunteers were thrilled to be onboard to hand out free meals and exciting giveaways to the thousands of grateful visitors dining at the truck.

“We came up with the idea of a mobile kitchen so we could literally drive up to places in need and serve our community with hot meals like Chicken Shawarma & Rice and Lentils. We couldn’t have ever predicted the truly extraordinary response the Wild Garden Social Kitchen movement received from people all over the world to help us feed people in our own backyard. Some people we fed couldn’t believe that the food was actually made for them; receiving a delicious meal was a very uplifting experience. We’re hoping the Social Kitchen can be a catalyst for positive change in communities across the world,” comments co-Founder of Wild Garden, Nezar Ziyad.

Wild Garden served thousands of free hot Mediterranean meals to the needy and consumers made with the company’s foods, including the Taste of the Mediterranean line of marinades and pilafs. The first 50 people in line also received a tote bag full of Wild Garden goodies. One lucky winner even won Wild Garden food for a whole year!

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For more information on Wild Garden and the company’s food truck tour in Chicago and future endeavors, visit the Wild Garden website or on Facebook, Twitter and Instagram @WildGardenFoods using hashtag #WGSocialKitchen.

About Wild Garden
Wild Garden prides itself on bringing the authentic flavors of the Mediterranean right to your kitchen table through its popular snack boxes, hummus and new marinades and pilafs. Thanks to the Ziyad family, which has spent 50 years servicing the ethnic community through food, and Culinary Director, Chef Maher Chebaro, indulging in the finest flavors and spices of the Mediterranean has never been easier and healthier. The Wild Garden products can be found at an affordable cost at various grocery stores around the country as well as on the company’s website.

 

Executive Leadership Forum Challenges Roles of CIO and CTO

Executive leaders from key retail, insight and technology companies — including The Kroger Co., Nielsen, Cisco, SAP America, Brookshire Grocery Company and RangeMe – will delve into prioritizing digital strategies and why and how these companies have put their chief information officers (CIO) and chief technology officers (CTO) at the center of enterprise-wide digital initiatives at the Food Marketing Institute’s Executive Leadership Forum on June 13.

FMI Chief Collaboration Officer, Senior Vice President, Industry Relations, Mark Baum offered, “Our forum presenters will make the case that the position of the CIO/CTO has transformed into a strategic enabler in today’s retail landscape, a departure from their traditional role as the interpreter of techno-talk or the head of a capital-hungry cost center. The developments will further challenge CEOs and other C-suite executives to co-lead technology discussion and decision in the board room, and subsequently better meet the changing needs of today’s digitally engaged consumer.”

Contributors to the forum include:

  • John D’Anna, Executive Vice President Chief Strategic Officer, Brookshire Grocery Company
  • Annette Franke, Vice President, Kroger Technology (Moderator)
  • Glo Gordon, Vice President, IOT Cloud, Cisco
  • Nicky Jackson, President & Co-Founder, RangeMe
  • Lori Mitchell-Keller, Global General Manager Consumer Industries, SAP
  • Laurie Rains, Group Vice President, U.S. Retail Consumer & Shopper Analytics, Nielsen

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A supporting corporate partner for the event, SAP’s Mitchell-Keller noted, “The CIO is the new strategic innovation and information officer – aligned to the CEO, and the enabler of new business processes – because the digital transformation of grocery is the future and is something the entire organization must embark on together.”

SAP will also host roundtable discussions that focus on critical omnichannel infrastructure areas: digital store operations and commerce; digital supply chain; digital marketing and merchandising; and digital fresh. C-level industry participants from major grocery, regional, independent operators and wholesalers will participate and represent companies such as Brookshire Grocery Company, Meijer, Inc., Price Chopper Supermarkets, Publix Super Markets, Inc. and The Kroger Co.

“The industry has changed, retail has changed, and we’ve turned to technology leaders to take us into a new era of intelligence and scalability,” RangeMe’s Jackson said. “I cannot think of a more forward-thinking and appropriate group of leaders to address our new digital reality for the food retail industry.”

Rigoni di Asiago’s Skiro the Squirrel Spreads Nocciolata Love in NYC

This month, Skiro the Squirrel, Rigoni di Asiago’s beloved mascot, is spreading the love of his favorite hazelnut-chocolate treat, Nocciolata, in New York City with a spin wheel of prizes including delicious product samples and coupons. At over six feet tall, it’ll be hard to miss this larger-than-life squirrel who enjoys taking selfies almost as much as he loves to eat Nocciolata. He’s making appearances during June in Bryant Park, Chelsea, Tribeca, Brooklyn and Union Square.

 

SquirrelThe origin of Skiro is the fairy tale of how Nocciolata came to be. As the story goes, a gnome named Birgale invented and discovered Nocciolata. Skiro is Birgale’s best friend who lives in the woods in the Altopiano di Asiago, loves hazelnuts, and is a helper to the magical gnomes of the forest. His name comes from the word “Skirat,” which means “squirrel” in the old German dialect that was spoken in the Asiago region of Italy until the 1900s.

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Those not in the Big Apple can still participate in the fun by heading over to Rigoni di Asiago’s Facebook Page on Fridays in June to spin a virtual wheel for the chance to win prizes! Rigoni di Asiago will also select five Instagram winners to win amazing Nocciolata goodies. To enter, simply post a photo of your Nocciolata jar or recipe on Instagram and use the hashtag #NutsforNocciolata.

Rigoni di Asiago products are available in stores nationwide and online.