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Ethel M Chocolates Sweetens Factory and Flagship Store
Ethel M Chocolates is sweeter than ever with reimagined designs and new features after an extensive upgrade to its factory and flagship store. The Henderson-based chocolate factory has reopened its door with a fully enhanced guest experience, an updated look, new interactive elements, expanded retail space and additions to its café menu.
To commemorate the special anniversary and factory reopening, Ethel M will be holding a special family-friendly grand reopening celebration on National Chocolate Day, Friday, October 28. The event will be held at the factory from 10 a.m. to 6 p.m. and will feature door prizes, live entertainment, free chocolate samplings, and more.
“Ethel M has been a staple in the Henderson community for 35 years, and while our cherished family recipes haven’t changed in more than 100 years, we wanted to give our customers a modern experience,” said Oren Young, General Manager of Ethel M Chocolates. “We believe in the connective power of sharing an unexpected experience, and that is what we are committed to do with the newly reimagined factory and store.”
New Factory Store Experience
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The self-guided viewing aisle, where guests can view how Ethel M Chocolates are made, has also been upgraded with digital displays that illustrate Ethel M Chocolate’s history and the sustainability efforts of Mars Inc..
The café space has been remodeled and now offers an extended menu. Light bites include dark chocolate ganache cupcakes, coconut macarons, and chocolate-dipped strawberries. Specialty drinks include double hot chocolate, Aztec hot chocolate, and chocolate cappuccino. Adjacent to the café, in the enhanced 7,500-square-foot retail space, guests can find the entire line of their favorite Ethel M treats.
In addition to enjoying the new factory, guests can stroll through Nevada’s and one of the world’s largest botanical cactus gardens. The 3-acre breathtaking garden features more than 300 different species of drought-tolerant ornamentals, cacti, and other desert plants. The garden is open to the public 365 days a year.
Convenience Store Industry Sees Future in Food
“More than ever, I truly believe that food is our future,” said NACS 2015-16 Chairman Jack Kofdarali during his speech at this year’s NACS Show general session. NACS is the Association for Convenience & Fuel Retailing.
But, he cautioned that while all signs are pointing toward food as the industry’s future, it won’t happen without work.
“We’re going to have to fight for customers in an already crowded marketplace,” said Kofdarali, who also serves as President of Corona, California-based J&T Management Inc., which operates convenience stores in Southern California. “We’re also going to have to tell our story and correct misperceptions about our offer. And we’re going to have to address an increasingly long list of regulations that stand in our way—whether related to food or our other products.”
He said that it is eye-opening to travel from California to the East Coast—and Europe—and see so many retailers executing at a very high level with food. “Their focus is not just on food made fast, but on food that is really good—both in taste and in quality,” said Kofdarali. “And here’s the most important thing: It’s making them money.”
Kofdarali shared regional breakout data from the NACS State of the Industry Report of 2015 Data that showed how high prepared food sales also push the sales of other items higher. “Prepared foods is bringing in more customers, and retailers are selling more food and other items,” he said.
So, online pharmacies are supplying the medicine as cheap as the half price of the branded 50mg viagra sale. But this go for the gold attitude surely discount levitra purchase make you pay much higher then what you earn. The brand viagra cheap mouthsofthesouth.com Mascot: This child provides the much needed comic relief amidst the family’s adversities which diverts their attention, albeit temporarily, from the depressing matters. side effects of cialis In addition to being a Healthy Aphrodisiac and a secret to Beautiful Skin The World’s Strongest Acai is also the world’s strongest antioxidant. “Over the past few years, especially during my time as NACS chairman, I have seen the future of retail,” said Kofdarali, citing excellence in merchandising and branding, new concepts and fresh ideas. “But that future also isn’t guaranteed—even if we have the smartest business plans and the best execution—because there is one other element that affects our business—and that is regulation.”
Kofdarali shared a few examples of regulations in his home state of California, from potential tobacco bans to warning labels on bottled water or fuel dispensers, to a litany of fuel-related regulations.
But, he warned, what’s happening in California is not happening in isolation. He said that just as weather patterns move west to east, so do regulations—especially those emitting from California.
The NACS Show is the premier event of the year for the convenience and fuel retailing industry. More than 20,000 attendees from 60-plus countries are at the 2016 NACS Show in Atlanta, which features four days of general sessions, more than 60 education sessions and more than 1,200 exhibiting companies in a nearly 410,000 net-square-foot expo. For the most up-to-date news and information on the event, go to nacsshow.com.
