Earthbar, EVERY Team on LTO Lattes
Earthbar customers in select California locations can fuel their day with a cutting-edge new protein boost. In partnership with The EVERY Company, Earthbar is rolling out two Limited Time Offering drinks: the Protein Mocha Latte and Protein Matcha Latte. Each latte packs an impressive 12 to 13 grams of protein per serving—without any compromise on taste or texture. The secret ingredient is EVERY’s game-changing protein-boosted beverage syrup, featuring EVERY OvoBoost—a highly soluble, highly digestible egg white protein. With 5 grams of protein per ounce and zero grams of sugar, this first-of-its-kind syrup is designed to seamlessly enhance a range of beverages, making every sip as functional as it is flavorful.
“The ability to add protein to coffee and tea beverages without the grittiness or chalkiness that typically comes with protein drinks has been one of the toughest challenges for the industry,” said Arturo Elizondo, CEO and Co-Founder of EVERY. “With OvoBoost, we’ve created a game-changing ‘Protein Pump’ that allows for easy protein boosting in almost any kind of drink. Whether it’s black coffee, carbonated soft drinks, tea, water – you can now boost them with protein. Our protein syrup is truly a first-of-kind industry disruptor as consumers continue to demand more convenient ways to add protein to their diets without the added calories, chalkiness, or compromises.”
The protein-boosted beverage syrup was specifically formulated to blend seamlessly into coffee, and tea-based drinks, while also working effortlessly in fruit smoothies and milk-based beverages. It delivers functional benefits without altering flavor or texture, allowing for high protein concentrations with no impact to a beverage’s mouthfeel.
The introduction of these new Protein Lattes marks Earthbar’s latest innovation in functional beverages. These offerings join their existing lineup of high-protein fit frappes, reinforcing the brand’s commitment to delivering nutritious and delicious options to its customers.
“At Earthbar, we are always looking for innovative ways to bring functional nutrition to our customers,” said Jennie Foster, Director of Innovation & Retail Marketing at Earthbar. “These new protein lattes are the perfect complement to our evolving menu, and represent our commitment to offering delicious, performance-driven beverages.”
The Protein Mocha Latte and Protein Matcha Latte will be available for a limited time at the following Earthbar locations:
Newport Beach | 2001 Westcliff Drive, Newport Beach, CA 92660
Brentwood | 11640 San Vicente Blvd., Los Angeles, CA 90049
Downtown LA | 523 W. 6th St., Los Angeles, CA 90014
Hollywood Equinox | 1550 N Vine St, Hollywood, CA 90028
West Hollywood | 8365 Santa Monica Blvd. West Hollywood, CA 90069
West Hollywood Equinox | 8590 Sunset Blvd West Hollywood, CA 90069
Northern California
SF Marina District | 2234 Chestnut St, San Francisco, CA, 94123
Union Street Equinox | 2055-A Union St, San Francisco, CA 94123
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Hello fresh Launches The Pets Table at Walmart
The Pets Table, the healthy pet food brand by HelloFresh, has announced its launch at Walmart. The Pets Table’s high quality and minimally processed air-dried recipes will be available both in-store across 201 U.S. locations and on Walmart.com. This marks the first in-store retail distribution for the pet food brand.
Developed with vets and vet nutritionists, The Pets Table’s popular air-dried dog food is made with real ingredients, without any fillers, colors or flavors, and gently cooked at a low heat allowing for outstanding nutrition and flavor. Customers can purchase Chicken & Sweet Potato and Salmon & Whitefish with Pumpkin dog food recipes in select stores. In addition to those options, Beef & Berries and Lamb & Beef With Brown Rice dog food recipes are available online.
“By launching at Walmart, we are taking a significant step to expand our accessibility and presence where our beloved pet parents shop,” said Laurent Guillemain, Co-Founder and CEO of The Pets Table. “Through Walmart’s convenient and seamless shopping experience in-stores and online, we look forward to introducing our affordable healthy products to help pet parents find the best quality products for their pups.”
The Pets Table delivers human grade fresh recipes, delivered frozen, as well as air-dried recipes. Customized subscription plans are available through the website, specially tailored to meet the unique caloric needs of each dog. The recipes are developed with expertise from a Board Certified Veterinary Nutritionist and designed to meet the nutritional needs of dogs at all life stages.
Since launching in June 2023, The Pets Table has seen rapid growth delivering over 10 million meals to pups nationwide with 85% of customers saying that their dogs prefer The Pets Table to their old food. In 2024, the pet food brand expanded its distribution to Chewy.com.
To shop The Pets Table at Walmart, click here and to learn more about The Pets Table, visit www.thepetstable.com.
The Pets Table is a personalized pet food service designed to keep pets healthy and happy—made with real ingredients that humans love. Launched in 2023, the Company prioritizes high-quality, minimally-processed meal options delivered directly to customers’ doors. For more information, visit www.thepetstable.com.
The HelloFresh Group is a global food solutions group and the world’s leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions including HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, Youfoodz, The Pets Table and Good Chop. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1 2024 HelloFresh Group delivered over 272 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.
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Red Arts Capital Acquires Freshway Foods
Red Arts Capital, a leading investment firm specializing in supply chain-related and logistics businesses, announced its acquisition of Freshway Foods. Freshway is a trusted supplier of fresh-cut processing, repacking, transportation and logistics services, operating in the Eastern United States. With experience and expertise in the food and beverage industries, Red Arts will offer Freshway strategic, financial and organizational support and ultimately enhance the company’s ability to serve its customer base.
“Freshway has an incredible history, with origins dating back to 1895. Given Red Arts’ focus on family-owned businesses, we were drawn to the company’s compelling story, as well as their unique place in the market,” said Nick Antoine, co-founder, co-CEO and managing partner at Red Arts. “With existing synergies between Freshway’s operating procedures and Red Arts’ experience across the food industry, it made immediate sense for us to join forces and support their growth journey.”
Freshway will continue to be led by Devon Beer, the company’s current president. Devon has been with Freshway since 2000, holding key positions throughout his tenure, including Chief Financial Officer. Under his guidance, Freshway has experienced significant growth and established a prominent presence within the industry.
“I’m excited to work with Red Arts, who are well-known and respected across the industry,” said Beer. “Together, along with the incredible team that we have spent years building internally, I know that we will continue to lead the industry in innovation and service.”
Red Arts acquired Freshway from food supplier and distributor US Foods.
“We are grateful to the US Foods team for their professionalism and collaboration throughout this process,” said Chris Hull, Principal at Red Arts. “Their support ensured a smooth transition, allowing us to focus on continuing Freshway’s legacy of exceptional service and operational excellence.”
For close to 40 years, Freshway Foods has been a leading fresh-cut processor delivering customized product solutions for retail and foodservice customers as well as cross-docking and repacking services. Committed to helping their customers realize operational savings, Freshway Foods is best known for their superior customer service, nimbleness, and solutions-oriented sales approach.
Based in Chicago, Red Arts Capital is a leading investment firm with over $300 million in assets under management, with a focus on supply chain-related and logistics businesses. Red Arts Capital seeks to partner with and invest in proven, successful businesses that are uniquely positioned in their market and led by superior management teams to execute the value creation strategy and generate strong shareholder returns. With sector expertise and a commitment to responsible stewardship and excellence, Red Arts Capital supports its portfolio companies through its operational playbook, world-class network of operating partners, advisory councils and supply chain expertise.
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