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Lunchables Launches Dippable, Crustless PB&J
Lunchables expanded its kid-loved and parent-approved offerings with the debut of Lunchables PB&J: the first dippable, no-thaw crustless PB&J. Grounded in kids’ love of dipping and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J — the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a “remix” of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavored dip—perfectly crafted for optimal dipping and with no artificial colors.
“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,” said Danni Levin, Associate Director of Innovation, Lunchables. “We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing – PB&Js will never be the same!”
Beyond equipping kids with the independence to customize, Lunchables PB&J also solves the number one pain point for parents: thaw time.2 Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that’s ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more!
To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: “Peanut Butter Jelly Time.” Just as Lunchables is “remixing” kids’ #1 favorite sandwich variety,3 Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track’s debut. Dropping today, fans can listen to the song on Lunchables YouTube as well as download for their playlists via Spotify.
“It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, cause I knew it would be fun, and we would make somethin’ fire,” said Lil Jon. “PB&J takes me back to my childhood days…YEAHHH!”
The debut of Lunchables PB&J reinforces the brand’s commitment to making bigger, more intentional bets to fuel growth and create new experiences for consumers. The innovation grows Lunchables’ presence in the sandwich category, following the brand’s first entrance with the debut of Grilled Cheesies in 2023. The launch of PB&J enables Lunchables to bring a convenient, kid-loved offering to the refrigerated section and reflects Kraft Heinz’s broader ambition to drive $2 billion in incremental sales through innovation by 2027.
Lunchables PB&J is rolling out to select retailers nationwide for $2.49/pack. To learn more about the “Peanut Butter Jelly Time” remix and new Lunchables PB&J, follow along on the Lunchables Instagram or TikTok.
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Boston Red Sox Taps Krispy Krunchy Chicken for Fenway
Get ready, Red Sox Nation, because Krispy Krunchy Chicken, one of the fastest growing hot food concepts in the country, has just been named the Official Fried Chicken of the Boston Red Sox. The fried chicken brand, best known for a national footprint in over 3200 convenience stores, will feature its fresh, hand-breaded chicken tenders and krispy chicken sandwich at Fenway Park as the ballpark’s official fried chicken offering.
Fenway Park, the oldest Major League Baseball ballpark still in use, has an impressive history of over 100 years. In addition to being home to the Boston Red Sox, it is also known for its trademark features like the “Green Monster,” the Pesky Pole, and the Lone Red Seat. The park is well and deservedly known as an icon of sports culture.
And, starting opening day, April 4, fans of both the Red Sox and great chicken have something else to celebrate as Krispy Krunchy Chicken joins the Fenway Park menu. Both jumbo chicken tenders and the all-breast meat chicken sandwich will be available throughout Fenway Park, in addition to other ballpark staples.
“Introducing Krispy Krunchy Chicken to one of Major League Baseball’s most beloved ballparks is a prestigious milestone for our brand,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “This partnership reinforces that our fried chicken truly belongs in the major leagues and we’re proud to call Fenway Park home.”
The agreement with the Boston Red Sox marks the first MLB deal for Krispy Krunchy. With its dominance in convenience stores, the brand is now reaching out to new fans in new places, whether it be in Fenway Park, or universities or other non-traditional venues.
“The Boston Red Sox are excited to welcome Krispy Krunchy Chicken as the Official Fried Chicken of the Boston Red Sox,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “With bold flavors and high quality ingredients, Krispy Krunchy Chicken will elevate the gameday experience for our fans, providing a distinctive new offering to Fenway Park’s food lineup that the entire family can enjoy.”
For more information, visit www.krispykrunchy.com or follow the brand on Facebook, LinkedIn and Instagram.
Krispy Krunchy Chicken®, founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops and universities across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mildly Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes an award-winning Cajun Chicken Sandwich, NEW all-white meat nuggets, a variety of sides and the brand’s trademark honey biscuits.
With a weekly chicken sales volume exceeding one million pounds, Krispy Krunchy Chicken operates more than 3,200 retail locations across 47 states in the United States and is rapidly expanding. To learn more about partnering with Krispy Krunchy Chicken, visit http://krispykrunchy.com/partnering.
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Oscar Mayer Brings Back Iconic ‘Bologna Song’
In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.
Complete with the same 1970s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, brand manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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