Johnsonville Pitches Sausage-Packed Fun for SuperHole III
It’s SuperHole time – when untold numbers of cornhole fans schedule their lives around televised pro-am competitions. For the uninitiated, it’s up to SuperHole III now.
Johnsonville, the official sponsor of the American Cornhole League, has created a collection of limited-edition advertisement spots that will run in broadcast and digital, an impressive roster of air- mailing sausage ambassadors like Chad “Ochocinco” Johnson and Jennie Finch, a cornhole watch-party Pinterest board and hilarious sausage-centric swag.
“There is no doubt that this year’s SuperHole event will be the must-see event of year,” said Jamie Schmelzer, senior director of strategic growth at Johnsonville. “Being a CPG brand, we’re fully aware that American consumers inescapably link the Big Game with great advertising, creative recipes, top entertainment, media moments and watch parties.”
Schmelzer said Johnsonville has a terrific partnership with the ACL and the first two years of its pro-am versions of cornhole competitions (SuperHole) have become so popular with more celebrities and athletes playing and fans engaging.
“So, while the ACL produces their own version of the Big Game, we thought there should be some fun, sausage-y elements to enhance SuperHole weekend. The ACL team agreed, and we’ve had a blast putting this together. The fans should get a kick out of how we’ve spiced up the line-up to make it bigger and better than ever – from parodying some nostalgic ad spots to this crazy sausage-tunnel for all the players to run through – it’s going to be a lot of fun!”
With a laundry list of sizzling entertainment planned for the two live SuperHole broadcasts on ESPN2, Johnsonville and the ACL will leave viewers with just one question on the big day – “Why isn’t this a primetime broadcast all year!?”. Sausage fans will rejoice as “John. Son. Ville” makes its debut, the ACL creates their first-ever SuperHole ad and cornhole legends are born as athletes look to serve up and cement their sausage-tunnel runs in history and claim the first-ever WS Moore SuperHole Trophy, presented by Johnsonville.
The ACL SuperHole III will be broadcast live on ESPN2: The Ocho this Friday, August 5, with the quarterfinals airing from 4-5 p.m. ET and finals from 8-9 p.m. ET. First-time viewers and cornhole enthusiasts are encouraged to tune-in and serve up Johnsonville sausage in their watch- party spreads to celebrate what will be the biggest SuperHole event to date.
The complete line-up of Johnsonville experiences for SuperHole III includes:
• Chad “Ochocinco” Johnson will host his watch party live from his Instagram account, during ESPN’s “Ocho Day” on Aug. 5
• Johnsonville parody spots:
• ACL’s first SuperHole ad
• Sausage tunnel runs: Watch the 16 SuperHole and ACL players take the court in style
• Rapper and entertainer Flavor Flav will emcee both SuperHole III broadcasts
• The Johnsonville SuperHole Halftime Show will feature a live performance from singer-writer Ben Rector
• Cornhole audience members will don one-of-a-kind HoleHead hats and Johnsonville grill hats
• Presentation of the first-ever WS Moore SuperHole trophy to the SuperHole champions
The SuperHole Championship lineup includes:
• Retired NFL quarterback Doug Flutie and Matt Guy
• Retired NFL quarterback Jay Cutler and Jay Rubin
• Actor Mike “The Situation” Sorrentino and Jacob Trzcienski
• UFC competitor Chris Weidman and Jimmy McGuffin
• University of S Carolina women’s head coach Dawn Staley and Mark Richards
• Singer/Songwriter Ben Rector and Jimmy Youmans
• Retired NFL running back Terry Kirby and Rosie Streker
• ESPN Broadcaster Marty Smith and Ryan Smith
For more about sausages and other specialty food (but really not much about cornhole or SuperHole III), subscribe to Gourmet News.
Fancy Feast Creates Gatto Bianco Italian Trattoria for Cat Lovers
Fancy Feast is opening Gatto Bianco by Fancy Feast, a limited-time, Italian-style trattoria and culinary experience in New York City, to celebrate its new globally inspired Medleys recipes.
Gatto Bianco will bring the mealtime experience of cats to life for cat owners and cat lovers and includes a special appearance by the iconic Fancy Feast cat herself, according to the company. The dishes (for humans!) take inspiration from Fancy Feast Medleys recipes and pay homage to traditional Italian cuisine, with a menu developed by Fancy Feast’s in-house chef, Amanda Hassner, along with Michelin Star winning Italian chef and acclaimed New York restaurateur Cesare Casella.
Chef Amanda Hassner
Located between the Far West Village and the Meatpacking District in New York City, Gatto Bianco will be open for dinner on Thursday, Aug. 11 and Friday, Aug. 12 only, with four reservations per evening at 6:30 p.m. ET. Each reservation will accommodate two guests (ages 21+).
Chef Cesare Casella
The 16 lucky cat lovers will enjoy a complimentary tasting menu that will transport them to Italy for the evening, as Chef Casella shares his Italian heritage and passion for cooking with a menu of authentic, Tuscan dishes, while Chef Hassner shares her culinary expertise to mirror the sensory experience of cats at mealtime.
“Food has the power to connect us to others in meaningful ways and take us to places we have never been,” said Hassner. “The same is true for our cats. The dishes at Gatto Bianco are prepared in ways that help cat owners understand how their cats experience food – from flavor, to texture, to form – in a way that only Fancy Feast can.”
The chefs will provide guests an inside look at the detail and expertise that goes into crafting each Fancy Feast recipe through a variety of delectable dishes and culinary exercises. The Gatto Bianco experience builds on the success of the Fancy Feast cookbook, launched in 2021, and is the newest way that Fancy Feast is showing cat owners the delight it brings to cats at every meal.
Reservations for Gatto Bianco will open for booking on Thursday, Aug. 4 at noon ET through OpenTable. Cat enthusiasts can go online to try to secure their spot and for more information. Reservations are limited and based on availability.
And for those who can’t come to Gatto Bianco, Fancy Feast is sharing recipes inspired by the Gatto Bianco menu so that cat lovers across the country can have an exceptional dining experience right in their own homes. Click here to download the recipes.
Fancy Feast Medleys are available at select retailers nationwide for a suggested retail price of $1.13.
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Culinary Tourism Market Primed to Grow by $31.42B by 2025
The culinary tourism market is expected to grow by $31.42 billion at a compound annual growth rate of 6.53 percent through 2025, according to a report from Technavio. The rising preference for culinary tourism is notably driving market growth.
The market is segmented by type (domestic and international) and geography (Europe, North America, APAC, South America and MEA).
Europe will account for 31 percent of market growth. The major markets in Europe are Germany, France and the United Kingdom. This region’s market will grow more slowly than the markets in any other region.
Over the forecast period, the expansion of the market in Europe would be aided by the rising number of culinary tourists visiting the continent and the accessibility of luxury cruise experiences.
The domestic segment will significantly increase its market share. In 2020, the domestic industry will control the global market. Due to consumer familiarity with domestic culinary tourism policies and regulations and the lower financial tax imposed compared to overseas culinary tourism, it will maintain its dominance during the projection period.
Government laws that are simple and there aren’t any problems with currency exchange drive the domestic market for culinary tourism. During the anticipated period, the market sector is anticipated to increase significantly.
The five major culinary tourism companies, according to Technavio, are:
- Abercrombie & Kent USA LLC, which offers small-group journeys, luxury tailor made travel, luxury expedition cruises and private jet journeys.
- Butterfield & Robinson Inc., which offers private travel, scheduled trips, biking, walking, hiking and others.
- Classic Journeys, which offers domestic and international walking tours, culinary trips, multisport vacations, solo and family
- Gourmet On Tour Ltd., which offers food and wine lovers hands-on cooking courses, private wine tours and culinary adventures.
- Greaves Travel Ltd., which offers luxury India holidays and bespoke travel in Bhutan, Sri Lanka and Nepal.
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