Bobbie Unveils First USDA Organic Whole Milk Formula Made in USA
Bobbie has announced its fourth infant formula since the company’s launch in 2021: after three years of development, Bobbie Organic Whole Milk Infant Formula is here. As the first and only USDA Organic Whole Milk infant formula manufactured in America, this industry-first product redefines high quality infant nutrition. Developed with the leading science and research and manufactured at the brand’s state-of-the-art facility in the heartland of America, Heath, Ohio, Bobbie Organic Whole Milk infant formula offers quality, safety, and reliability at a time when the U.S. infant formula industry is facing continued uncertainty.
Only 7% of infant formulas sold in the U.S. are Organic and only 5% are certified USDA Organic. Just 4% of formulas sold in the U.S. use whole milk. Bobbie Organic Whole Milk Infant Formula is the ONLY routine infant formula manufactured in the U.S. that is both USDA Organic and made with whole milk.
Bobbie Organic Whole Milk infant formula is available today at hibobbie.com for $28/can and coming to select retailers this summer.
Since its launch four years ago, Bobbie remains dedicated to providing American families with high-quality, Organic infant formula made right here in the US. The research and development arm of the company, Bobbie Labs, spent three years developing Bobbie’s closest-to-breast milk recipe, featuring less vegetable oils, more naturally-occurring milk fat globule membrane (MFGM) from Organic whole milk, choline, and industry leading levels of DHA to support infant brain development. MFGM is a component of milk fat that has been linked to cognitive and immune system support in infants. MFGM is naturally found in breast milk, and research has suggested it can play a role in supporting brain development, immune health, and gut function.
“As a pediatrician, I am always looking for the best options to support infant nutrition, and I’m thrilled to see Bobbie Organic Whole Milk Infant Formula enter the market as the first and only USDA Organic whole milk-based formula manufactured in the U.S. Bobbie continues to set the standard for clean, high-quality infant nutrition by using naturally occurring milk fat globule membrane (MFGM) from whole milk—an essential component of breast milk that supports brain development. Bobbie continues to be a brand I trust and recommend for parents seeking a clean, high-quality, breast milk-inspired formula that prioritizes both safety and science-backed nutrition,” said Lauren Crosby, MD, FAAP.
Bobbie Organic Whole Milk formula undergoes over 2,000 safety and quality checks before release at Bobbie’s state-of-the-art manufacturing facility in Heath, Ohio. Owning end-to-end manufacturing has unlocked innovation on an entirely new level for the industry-disrupting, mom-led brand. With a steady supply of unlimited inventory, manufacturing redundancy, and the ability to produce high quality infant formulas in-house, Bobbie has unlocked the recipe development and manufacturing rigor required to lead the way for the next generation of American infant formula.
Bobbie Organic Whole Milk infant formula is the only USDA Organic whole milk infant formula on the US market, designed to bring parents a first-of-its-kind formulation that is certified Organic to both the USDA and EU Organic standards, and features a no palm oil, no soy fat blend. The groundbreaking recipe is made with USDA Organic whole milk, a critical choice in a formula category flooded with Organic claims that fall short of the USDA Organic seal.
“As a team of parents, we understand first hand the importance of quality and reliability when it comes to feeding our babies. No parent should have to choose between the two and with this product, we can guarantee the best of the best on both fronts,” saidLaura Modi, CEO and Co-Founder of Bobbie and mom of four.“This recipe, the first USDA Organic whole milk infant formula in the world, is the epitome of my why behind Bobbie. It’s a dream formulation that represents much more than what’s inside the can (though I’m very proud of that as well) – it is about pushing the nutritional standards forward, reimagining how we feed babies in the U.S., and making America the gold standard in infant nutrition.”
Bobbie Organic Whole Milk Formula Overview:
- Premium USDA Organic Standards: The first certified USDA Organic whole milk infant formula manufactured in America – certified to meet the strictest Organic standards in the world. Made with no synthetic pesticides, chemical contaminants, glyphosates, or GMOs.
- Our Closest-to-Breast Milk Recipe – For Smoother Poops: Whole milk fat and fewer added oils means it’s a recipe that closely mimics breast milk and may support softer stools. Less straining means a happier baby – and happier parents.
- Premium Brain Support: Featuring the ultimate triple threat – naturally occurring milk fat globule membrane (MFGM) from whole milk, choline, and industry-leading levels of DHA. MFGM supports cognitive development and gives tiny brains a major boost – a smart choice, literally.
- Premium Milk Fat; Less Added Oil: The naturally-occurring fat in whole milk provides fatty acids like those found in breast milk. This means less plant-based oils. And never soy or palm oil.
- Available Today: Buy Organic Whole Milk infant formula today at hibobbie.com. 14oz cans retail for $28. Find us at select retailers early Summer.
About Bobbie:
Bobbie is the purpose-driven organic infant feeding company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit www.hibobbie.com.
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CSI Offers Wild-Captured Seafood Certification
Certified Seafood International, Inc. has announced a new choice in the certification of wild-capture seafood. CSI will focus on delivering an affordable and effective eco-certification program that provides credible assurance, expands access to more high-performing fisheries and promotes greater transparency about the seafood that we eat.
“All of us want wild-capture fisheries to remain healthy and productive for generations to come,” said Christine Penney, chair of the CSI board and vice president of sustainability and public affairs at Clearwater Seafoods. “Credible third-party certification programs have an important role to play in recognizing responsible management practices and providing assurance to the market. We are pleased that CSI will expand the choices available to global seafood stakeholders.”
CSI was developed in partnership with credible regional certification programs and looks to build upon those successes. Most significantly, the certificates and standards of the GSSI benchmarked Responsible Fishery Management program are rolling into CSI, meaning that approximately 3 million metric tons of fishery landings are currently certified.
The program’s new global governing board includes individuals from Canada, Japan, New Zealand, South Africa, Mexico, the United Kingdom and the United States.
“The CSI program will assess fisheries against a clear and rigorous Fisheries Standard grounded in the Guidelines of the United Nations Food and Agriculture Organization,” said Mike Kraft, CSI executive director. “We believe that a stable standard, focused on fisheries management and based on internationally recognized UN principles, provides clarity and consistency that is vital for fisheries striving to achieve certification.”
The association offers the ability to identify harvest origin on the eco-label, one aspect of the improved transparency that it is committed to promoting over time. More information about the CSI Program is available at csicertified.org.
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Hormbles Chormbles ‘Make Candy Make Sense’
Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,” born out of the idea that there should be a guilt-free option for those looking for a healthier, delicious indulgence.
Founded by Jared Smith, co-founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy first, made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g bar is crafted using high-quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.
“Candy never really made sense to me,” said Smith. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”
Hormbles Chormbles is designed to taste like candy – because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.
“The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value,” Jared added. “At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.”
With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile is reflective of the brand’s commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.
Peter Rahal, RXBAR co-founder and founder of David, sits as a key advisor, lending his expertise to the brand’s strategic growth to break into the $28.1B US chocolate candy market.
Hormbles Chormbles is now available for purchase at hormbles.com. The product is available in four flavors – Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter – retailing for $39.99 per box (12 bars).
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