Dessert Holdings Returns to IDDBA
Dessert Holdings, North America’s leading premium dessert company, is excited to make a major return to the International Dairy Deli Bakery Association show in New Orleans June 1-3. At the industry-exclusive event, Dessert Holdings will showcase its dynamic range of premium desserts, including an innovative new suite of artisanal products.
Known for its use of clean ingredients, scratch-made recipes, and thaw and serve format, the company encompasses six premium brands: Steven Charles, The Original Cakerie, Lawler’s Foods, Dianne’s Fine Desserts, Atlanta Cheesecake Company and Kenny’s Great Pies. Dessert Holdings operates nine highly automated, geographically diverse manufacturing facilities across North America.
“Over the last decade, Dessert Holdings has become the largest and fastest growing premium dessert platform in the U.S., and we have positioned ourselves as a ‘one-stop shop’ for retail and foodservice customers,” said Paul Lapadat, Chief Executive Officer. “Our intentional presence at IDDBA allows us to showcase our brands and our expanded innovative product portfolio of premium desserts.”
The Dessert Holdings’ booth (#4625) at IDDBA invites customers to experience the Dessert Holdings “Bakery”, featuring a central culinary island with premium dessert sampling and opportunities to meet Dessert Holdings expert pastry chefs. New product offerings to be unveiled at the show will include Strawberry Shortcake Cheesecake and Mango Passion Fruit Cheesecake from the Dianne’s brand, as well as distinctive multi-layer bar cakes from The Original Cakerie, including a Mixed Berry Custard, Chantilly Cake, and Key Lime Cake, along with several other exciting individual desserts.
“We continue to broaden our portfolio of premium desserts made with real ingredients that also cater to consumer demands including portion control, snacking, and gluten-free,” said Susanne Ross, SVP, Culinary | Research & Development.
The company will also showcase a refreshed company logo featuring a new whisk-infused letter “D” standing tall within the new brand identity, signaling a tribute to the company’s pastry-chef-led culinary heritage, and a nod to the layers in its signature Strawberry Shortcake product that helped establish the premium multi-layer bar cake category. The updated brand, featuring new stylized typography and a rich color palette, reflects the same freshness and innovation that defines Dessert Holdings’ products. The updated brand elements will be integrated across the company’s website, social channels, and tradeshow booth.
For more news of interest to the specialty food industry, subscribe to Gourmet News.
Wilton Unveils Gingerbread Boy Shaped Sprinkles Mix
Wilton, a leader in baking and decorating, proudly unveils its new limited-edition holiday packaging. This is the first in a series of special edition packages that will roll out throughout the next year for America’s favorite holidays. Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween. Alongside this festive debut, Wilton introduces innovative icing decorations to help put the finishing touch on all your baked goods this season.
Designed to mirror the excitement and joy associated with gift-giving and holiday festivities, Wilton’s holiday packaging artfully resembles wrapping paper, making each product a perfect present for the baker in your life. The design sports the updated Wilton logo, a modern color palette and food imagery to draw shoppers in and inspire creativity.
“Our holiday packaging encapsulates the spirit of giving and celebration that defines this joyful time of year,” said Shanta McGahey, Wilton’s Director of Masterbrand and Community. “Our festive, seasonal packaging is designed to inspire bakers and decorators of all skill levels to embrace the magic of holiday baking while sharing the spirit of the season through their favorite recipes.”
The special edition Christmas line includes Wilton’s newest icing decorations, which introduce a delightful twist on beloved holiday themes with cherished shapes like Santa, gingerbread men, and penguins. Nostalgic peppermint flavor is featured in the Christmas Peppermint Crunch Sprinkles and Edible Peppermint Candy Spoons. The playful, new Gingerbread Boy Sprinkle Mix is a highlight of this year’s holiday lineup.
“These new products reflect our continued commitment to bring joy and creativity to every baker’s kitchen,” said John Hollfelder, Senior Brand and Product Manager at Wilton. “We aim to inspire new holiday traditions for baking beginners and provide the perfect opportunity for baking enthusiasts to share their passion for creating sweet moments with loved ones.”
For over 95 years, Wilton products have been cherished by bakers and decorators around the world. Their unwavering commitment to quality and innovation propels the brand forward year after year and this holiday season is no exception. The special edition packaging will be available at major retailers nationwide, including Hy-Vee, Kroger, Meijer, Target, Wegmans, and Walmart.
Since 1929, Wilton has been a pioneer in baking, decorating, and education with a commitment to making baking and decorating accessible and enjoyable for all. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products in over 105 countries and skill-building classes at the Wilton Sweet Studio. From avid bakers to novice beginners, Wilton’s expansive product line and expert guidance are designed to help create sweeter moments. Be inspired at www.wilton.com.
For more ne3ws of interest to the confections industry, subscribe to Gourmet News.
Bauli Expands Into US With Holiday Kiosk at Eataly Flatiron
Bauli, the Italian bakery brand known for its iconic Christmas products, announced its expansion into the United States with a takeover of the Kiosk at Eataly Flatiron, located at the intersection of 5th Avenue and Broadway across from Madison Square Park. This new kiosk, open through the end of December, will offer a delightful array of Bauli’s traditional holiday treats, bringing the authentic taste of Italian Christmas to American consumers through a distinctive shopping experience.
Bauli’s beloved holiday products, including the classic Panettone and Pandoro, will be available for purchase at the kiosk. These products will be sold throughout the holiday season, providing a unique opportunity for New Yorkers and visitors to experience the rich flavors and traditions of Italy.
“We are incredibly excited to bring Bauli’s cherished holiday products to the United States for the very first time,” said Stanislao Marrazzo, Bauli Group’s chief commercial officer international. “The Bauli Kiosk at Eataly Flatiron will allow us the opportunity to share our authentic holiday treats with a new audience. We look forward to delighting American consumers with our high-quality, traditional holiday treats and having the opportunity to create new festive memories for families and friends.”
Bauli’s Pandoro, a sweet bread from Verona, is the flagship product of the Bauli Group. This star-shaped cake is known for its delicate texture and has become a staple of Italian Christmas celebrations. Panettone, another cherished holiday dessert, is recognized for its distinctive shape and iconic ramekin. This sweet bread is traditionally filled with raisins and candied fruit, but Bauli also offers delightful variations with creams and fillings of different flavors, such as pistachio and limoncello.
In addition to the traditional Panettone and Pandoro, the Bauli Kiosk at Eataly Flatiron will feature a variety of other products, including:
- Pandoro Al Cioccolato: Traditional star-shaped Christmas cake with chocolate.
- Panettone di Verona: Filled with raisins, a sweet, crunchy glaze, and whole almonds.
- Panettone al Pistacchio: Pistachio cream covered with dark chocolate and caramelized pistachio granules.
- Panettone al Limoncello: Sophisticated limoncello-flavored Panettone.
- Croissants: Available in apricot jam, cherry filling, chocolate cream, and vanilla-flavored cream (12 pack).
- Gelato: Flavors inspired by Panettone, Pandoro, and Croissants, available in small, medium, and large sizes, with an option for a Rainbow Cone.
Bauli invites everyone to visit the Bauli Kiosk at Eataly Flatiron to indulge in the authentic flavors of Italian Christmas. This expansion marks an exciting milestone for Bauli allowing consumers across the world to savor the joy and warmth of festive Italian treats.
Bauli S.p.A. is a century-old leading Italian company in the confectionery sector, founded in 1922 in Verona as a small artisan confectioner and grown over the years thanks to its know-how, passion for the pastry art and technological development. It is the main operator at national level in the festive segment where it holds over a quarter of the market at Christmas and Easter, with an average of 1300 employees and 7 production sites, 6 of which are in Italy, in Castel d’Azzano (VR), Orsago (TV), Romanengo (CR) and San Martino Buon Albergo (VR), Altopascio (LU), Guarene (CN) and one in India, in Baramati. Today, the company boasts a wide portfolio of recurring and everyday products under the Bauli, Motta, Doria, Alemagna, Bistefani and MaxSport brands. In particular, Bauli is the go-to brand for those looking for soft, pastry-inspired goodness with attention to every detail. https://www.bauli-international.com/en
Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy.
Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.
Additional information is available at www.eataly.com.
For more news of interest to the specialty food industry, subscribe to Gourmet News.
