B Corp Certification Provides Purpose for Ozery Family Bakery
By Lorrie Baumann
For 2020, Ozery Family Bakery will be dressing up packages of its Morning Rounds, Snacking Rounds, Lavash and ONEBUN sandwich buns with the company’s new B Corp certification from B Lab. The company joins just a handful of bakeries on the B Corp roster of businesses committed to progress on social and environmental issues as well as profit. “The world can only get so far by Ozery being part of B Corp, but we hope that larger companies will be inspired to participate,” said Guy Ozery, who serves as the company’s co-President along with his brother Alon. “We didn’t start our social and environmental issues when we started B Corp – they were before that. This provides a systematic way to build targets and organize initiatives and to communicate strategy with the team.”
B Corp certification requires a company to complete an extensive self-assessment of the company’s commitments to a triple bottom line that encompasses social and environmental performance as well as profitability and to trace adherence to those goals through the company’s supply chain. Different companies will measure their own goals in those areas in different ways, so different companies’ emphasis is likely to tell a unique story about what the company stands for.
Ozery Family Bakery has built its business over the past 22 years on five pillars: consumer and product, business and profits, community, team members and the environment, said Guy, so that the company was already aligned with B Corp, but the assessment tools provided by B Lab provided a means of bench-marking the company’s progress on its goals and incorporating those objectives into the company’s overall strategic plan, which currently runs though 2022. “I think it’s important to make sure that the B Corp initiatives are integrated into the company’s planning process,” he said.
While environmental goals have a place among the company’s five pillars and in its strategic plan, its social goals with respect to its community and team members are the subject of its initial emphasis as it embarks as a B Corp, said Guy. In its initial self-assessment, the Ozery Family Bakery team had to think about what has given them the most pride in the company’s accomplishments, and two of the most important milestones that they remember are the day that they could afford health benefits and the day that they started a profit-sharing program, Guy said.
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“We also have a very strong program of social activities through the year – a winter party, summer barbecue, quarterly outing or get-together – all to create an environment that’s more than people just coming to work – it’s a community,” Guy said. The company’s social activities also include a monthly birthday celebration with cake in honor of team members who have birthdays during that month, a social lunch with Alon and Guy that welcomes new team members and a monthly office meeting and lunch where the team shares ideas and talks about the company’s values.
In its wider community, Ozery Family Bakery expresses its commitment to kids and nutrition – a natural connection for a company that bakes wholesome bread products. The school nearest the bakery is part of a neighborhood that faces socio-economic challenges, so Ozery provides its Morning Rounds for free to the school’s breakfast program, and volunteers from the company are part of a collaboration with a non-profit organization to build a garden and maintain it through the year. “We do a planting day with the kids, help maintain the garden throughout the year, and at the end of the year, we harvest the fruits and vegetables with the kids and cook a big pot of soup,” Guy said.
The company also provides about 100 schools with its products at cost, working through a foundation that purchases the products at the company’s cost and then donates them to the schools, and it allows everyone on the company’s payroll to donate one day a year to volunteer for initiatives that are either sponsored by the company or otherwise aligned with the company’s values. “We’re hoping to be able to increase that to more days in the future,” Guy said.
Organizing those activities in which the company was already engaged with the tools provided by B Lab has given the company a way to prioritize those activities and move them forward, which is more important to Ozery Family Bakery than the marketability of the certification, Guy said. “It helps us systemize. We are entrepreneurs in spirit, and today, all of our leadership team is organized around this…. The idea of growth becomes more relevant because it’s not all about just grabbing market share, but the more you grow, the more impact you can have on all these areas, and that in itself is a great reason to grow the company. It gives us a sense of purpose.”
New Brand Brings Frozen Party Bites to Market
Savorly has launched a line of fresh frozen party bites to 200 stores including The Fresh Market, select Whole Foods, and Central Market. The brand, which launched earlier this year, is excited to have availability in cities across the United States just in time for the hectic holiday season.
“It feels like just as the final dish has been cleaned from Thanksgiving, the holiday parties begin,” said David Golib, Savorly co-Founder. “Savorly is a perfect shortcut that hosts can take to get a delicious, quality appetizer on the table fast. We’re excited to see how our brand will bring this new experience to the consumers this holiday season”
The brand’s line of appetizers includes Mini Tarts, Cocktail Bites, Mini Pies, Mezze Bites and two varieties of bite-sized gratins. Savorly party bites and gratins made with carefully considered, non-GMO ingredients before being frozen for convenience and freshness.
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Because most varieties come in assorted flavors, Savorly party bites are ideal for gatherings of any size: from the traditional holiday open house to a cozy New Year’s Eve in. Ringing in 2020 will be a big opportunity for the brand as seven in 10 Gen Zers and Millennials reported wanting to celebrate the holiday at home.
“We created a brand to resonate with hosts at any age.” Gotlib said. “Hosts like my mom, who are experienced but maybe don’t want to do all that work anymore, and hosts like me, not super experienced, but looking for the help I need to start somewhere.”
Voortman Bakery Unveils Holiday Collection
Voortman Bakery, the heritage baking company and America’s fastest growing cookie manufacturer, today has announced the return of its highly anticipated holiday cookie offerings. For a limited time, nostalgic flavors such as Gingerbread, Snickerdoodle, Vanilla Shortbread and Iced Almonette will be available in stores starting on November 1 and is available while supplies last.
For over a half century, Voortman’s seasonal cookies have been a mainstay for family and holiday gatherings during the festive season. These sweet treats, developed by its team of talented bakers, bring consumers a variety of on-trend holiday-inspired flavors into a tasty cookie, made with real ingredients and free of artificial flavors, colors and high fructose corn syrup.
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Voortman’s fan-favorite offerings this holiday season include one wafer in Gingerbread flavor, and five cookie variations including Gingerbread, Snickerdoodle, Vanilla Shortbread, Iced Almonette and Assorted Festive, available for $2.99 at mass market retailers nationwide.