Enhancing the Customer’s Experience, One Coffee at a Time
Satisfaction and experience are pivotal factors behind a customer’s decision to visit a location or use a service again. When customers are satisfied, not only will they be tempted to revisit a hotel or a restaurant, they will also tend to recommend the place to friends and acquaintances, bringing more business opportunities.
In an effort to make the customer’s experience fully satisfying, some restaurants perform better at providing the best value for money, quality of food and drinks or quality of service. But let’s be honest, most administrators will attempt to bring together all these aspects because they know that customers satisfaction is based upon the overall experience.
Take, for example, the case of a seafood restaurant having the best lobster tail in town accompanied with a splendid Chardonnay from the Russian River Valley, offering only standard percolator coffee that has been standing for hours. Even though the customer may have enjoyed a great food and wine pairing, he will nevertheless remain bitter because the coffee he always orders after a meal is horrible. This detail, as trivial as it may seem, may affect the client’s experience negatively and cause them to never go back or recommend the place. If that applies to dining, imagine what bad coffees can do to breakfast restaurants. You are remembered because of the coffee.
Three Innovative Brands
Great news! Cafection | Evoca Group enters the North American HoReCa market. From the greatest drip coffee technology available to barista-quality espresso solutions, its HoReCa bean to cup brands will make the competition envious.
Gaggia: Founded in 1948, heralding the modern age of espresso with the invention of steam-free coffee machines, Gaggia represents the true spirit and heritage of Italian espresso, taste and culture.
Saeco: As the first company in the world to develop the bean to cup (a completely automatic and innovative Italian espresso brewing system), Saeco Professional Division specializes in the out-of-home sector.
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Cafection: Pioneer company to launch internet-connected and remotely manageable coffee machines, Cafection uses a unique reverse French press brewing system.
Three Flagship Models
With a choice of three NSF 4 certified flagship models, Cafection | Evoca Group will help the food and beverage industry enhance the customer’s experience, one coffee at a time. Already a leader in the OCS industry with units in 80 percent of the Fortune 500, the elegant, affordable and reliable brewers capable of dispensing 65 to 75 coffees per hour are about to revolutionize the HoReCa market.
Kalea Plus: The outstanding throughput and speed of the Kalea Plus with fresh milk will satisfy even the most demanding customers, sip after sip.
Idea Restyle Duo: Equipped with a fresh milk module, the Idea Restyle Duo is undoubtedly the best choice for those who want a highly professional machine with an attractive look.
Encore 29: The fully customizable bean to cup Encore 29 prepares the best perfectly ground drip coffee, anywhere, at any time.
Elmhurst Offers Simpler Plant-Based Barista Editions of Non-Dairy Creamers
Since debuting at Natural Products Expo West two years ago, Elmhurst® 1925 – which rose from a 90-year-old dairy – has had quite a ride. It started with a unique method enabling lush, nutritious plant milks with six ingredients or less and no gums or emulsifiers. But this simpler, better story does not end here. Elmhurst has continued to push the limits of plant-based nutrition with a two-ingredient unsweetened line, peanut protein shakes and Barista Editions made just for coffee.
Coffee is a virtual essential for any gourmet kitchen. Of course, not all roasts are made equal. Neither are the products that support them – whether creamers or the growing assortment of specialty barista plant milks. Elmhurst set out to solve this problem with its Barista Editions, delivering dairy-level performance, essential nutrition and an enviably clean label led by the unique character of the source ingredient.
Barista Editions are available in Milked Oats™, Milked Brown Rice™ and Milked Almonds™. Each rich, creamy variety foams to café standards, making for a perfect latte or velvety cappuccino. They function ideally as creamers, too. Flavor is balanced to accent, rather than overwhelm, the roast – allowing good coffee to become a great cup.
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All of this happens with five ingredients or less and no oils. As well as flavor, Elmhurst’s Barista Editions channel the nutrition of the source ingredient. The oat and brown rice varieties, for instance, contain 16g whole grain per serving, earning them the Whole Grains Council stamp.
Joining Elmhurst’s Barista Editions, and completing its broader Barista Series, is Milked Cashews™. This versatile plant milk is approved by coffee professionals for needs from sophisticated to simple. Beyond this, Elmhurst is exploring other simpler, better takes on coffee – particularly, a unique line of creamers made with one of nature’s emerging seeds: hemp.
Innovation Continues to Drive 80-Year-Old White Coffee
By Lorrie Baumann
White Coffee‘s newest coffee blend celebrates the company’s 80th anniversary, but even as the company celebrates its past, Executive Vice President Jonathan White, a third-generation member of the family that started White Coffee in 1939, is looking forward to a future that builds on the company’s history of innovation. Fourscore Blend, a specialty, medium-roast blend, was greeted enthusiastically on its launch at the Winter Fancy Food Show, and the company is planning to release several more new products, potentially including ready-to-drink options, over the course of 2019.
“There are multiple concepts, and we’re looking at both foodservice and retail applications — that’s for sure,” White said. “If we proceed with a ready-to-drink product, we won’t to come to market if it’s another very-similar version of an already-available ready-to-drink product. It’s got to have excellent quality, value and really unique taste and characteristics. And we wouldn’t bring it to the marketplace until we’re ready to deliver all of that.”
As the company plans all of its new concepts, its developers are leaning on a history of innovation that includes licensing deals that pair White Coffee quality with names like Kahlua, Entenmann’s, Jim Beam and the “Frozen” franchise as well as pioneering with the BioCup[TM], an environmentally-friendly way to package single-serve coffee. “We think that there are untapped opportunities,” White said. “We think that people are looking for something different that tastes great, that’s well packaged. That could be sustainability, healthy eating, contemporary flavor profiles or a combination of all those things. How you combine those can be unique. We use those standards for every product that we do.”
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“I think people, more than ever before, are shopping not only with their taste buds but with their eyes, hearts and brains,” he continued. “A truly successful product, be it coffee or chocolate, has to be something that can reach people at all those levels.”
For a truly successful product, the package must not only include the product that’s identified on the label, it must communicate that it’s wrapped around the values that consumers bring to the marketplace, White said. “People have certain aspirational goals when they buy something,” he said. “They may want to feel that they’re consuming food and beverages with certain qualities. They may want to send a message.”
Those growing consumer expectations are driving food producers, including White Coffee, to rise to meet them, and companies that can’t or won’t do that aren’t going to be doing business with conscientious retailers for very long, White said. “We’re in the business of hearing what people want. The marketplace in general demands this…. When I started in this business 28 years ago, vendors didn’t have to be as good. You made product — it was pretty good; it was packaged pretty good, and more often than not, it was okay,” he said. “Now we have to sell really great stuff…. We sold really good stuff then. Now we have to sell really great stuff.”