Alani Nu Beverages Surpass $1B in Retail Sales
Celsius Holdings, Inc.’s portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended Apr. 13, as reported by Circana. Retail sales increased 72.4% year over year for the same period. This significant milestone has been fueled by accelerated brand growth, strong and unique innovation, and a growing female energy drink consumer segment seeking better-for-you, functional beverages that fit their health and wellness lifestyles.
“We’re thrilled to celebrate this incredible achievement by Alani Nu,” said John Fieldly, Celsius Chairman and CEO. “Alani Nu has excelled in developing consumer-focused product innovation and created a strong, relatable brand, beloved by consumers for its relevance and authenticity. We believe that this milestone is evidence that Alani Nu is something very unique and special. Now being part of the Celsius portfolio, we believe that the best is yet to come for our brands. We’re excited to leverage our collective strengths to further grow as a leader in the better-for-you beverage industry – reaching more people, in more places, more often.”
This milestone follows Celsius Holdings’ acquisition of the brand, completed on April 1. Together, CELSIUS and Alani Nu expand Celsius’ leading functional beverage portfolio to reach more consumers who seek better-for-you, zero-sugar beverage alternatives.
Alani Nu is a health and wellness brand focused on providing low-calorie products with unique flavors. It offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon. Celsius has owned the brand since April 1.
Celsius Holdings, Inc. is a functional beverage company and the owner of energy drink brand CELSIUS, hydration brand CELSIUS HYDRATION. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.
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Tree Top Updates Logo, Packaging
Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging. Known for its apple sauces and juices, the brand’s fresh new look aims to appeal to consumers and stand out on retail shelves.
As part of the initiative, Tree Top updated its logo and enhanced its brand identity to evolve its image while maintaining its legacy and heritage. The brand also introduced a group of new playful fruit characters that appear exclusively on its apple sauce pouches. The new characters lend themselves to the kid-friendly nature of Tree Top’s apple sauce pouches, which are a perfect grab-and-go snack to help keep kids nourished.
With its new look, Tree Top continues to enhance its retail presence following the launch of its online retail store in November 2024 and remains focused on providing trusted food products that people feel good about feeding their families.
“At Tree Top, we’re always proud to bring something new and fun to the loyal customers who love our products,” says Brad Olsen, Tree Top’s vice president of marketing. “Our new packaging is a reflection of that, with an exciting look that stands out at the shelf and nods to our roots as a farmer-grown, farmer-owned cooperative. The new look is just the first of many exciting things happening here at Tree Top, as we evolve to meet the needs of families everywhere while delivering the same high-quality products they’ve trusted for decades.”
The newly revamped packaging starts to roll out at retailers nationwide this month.
To celebrate its new look and commitment to its core belief that Everyone Deserves Good Food, Tree Top is excited to give back with a giveaway of $10,000 in free groceries. Consumers are encouraged to engage with the brand on social media for a chance to win. One grand-prize winner will receive $5,000 and five runners-up will each receive $1,000. Fans can follow Tree Top on Instagram (@TreeTopInc) and Facebook (@TreeTop) to learn more.
“We’re excited to celebrate our brand refresh,” said Olsen. “Our new look reflects our passion for providing trusted food products that people feel good feeding their families, and we’re excited to share it with everyone.”
To see Tree Top’s new look and purchase products online, visit TreeTop.com.
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Baskin-Robbins Berry Sweet on May & Moms
With spring in full bloom, Baskin-Robbins is scooping up something extra special to celebrate. In May, guests can dive into a berrylicious lineup of new and returning favorites: the Flavor of the Month, Strawberry Tres Leches; the tropical Lava Colada beverage; and the Perfect Peony and Strawberries ‘n Cream Cakes—just in time for Mother’s Day.
Available for a limited time, Strawberry Tres Leches is a luscious tribute to the popular Latin American cake that’ll send everyone into a strawberry daydream. This decadent dessert-in-a-scoop is the perfect way to celebrate National Strawberry Month and features Tres Leches Ice Cream blended with juicy strawberry pieces, fluffy white cake chunks, and swirls of strawberry goodness. Embark on your sweet strawberry daydream and try Strawberry Tres Leches before it floats away.
The warmer air is calling for one thing: frozen beverages galore! This spring, guests can transport themselves to island time with the latest addition to Baskin-Robbins’ beverage lineup. A refreshing twist on the tropical Lava Flow, the new Lava Colada is a dreamy blend of piña colada flavors and the fruity tang of delicious strawberries. It’s a creamy mocktail of summer fruits, minus the rum. Trying it for the first time? From May 1-31, Baskin-Robbins Rewards members can enjoy a medium Lava Colada for $4 – all day, every day.
“Our new Strawberry Tres Leches ice cream and Lava Colada beverage are a refreshing way to embrace the flavors of spring,” said Nicole Boutwell, vice president of marketing & culinary at Baskin-Robbins. “Whether you’re taking a moment for yourself with a fruity scoop or planning a heartfelt celebration with one of our Mother’s Day cakes, we hope these seasonal treats add a little extra joy to your springtime traditions.”
To make Mother’s Day feel extra special, celebrate with two stunning ice cream cakes made just for her. The Perfect Peony Cake now features even more vibrant peony designs and elegant icing rosettes to make her day unforgettable. The Strawberries ‘n Cream Cake is elegantly topped with real strawberries and finished with a strawberry-whipped frosting, making it a sweet classic perfect for spring. Each cake is made to share and is fully customizable with Mom’s favorite ice cream and cake flavors, plus a heartfelt message. Baskin-Robbins Rewards™ members can also unlock $5 off a cake purchase of $35 or more* throughout the month.
To learn more about Baskin-Robbins’ premium ice cream flavors, beverages and frozen desserts, visit www.BaskinRobbins.com, download the BR App, and follow along on Instagram, TikTok, Twitter and Facebook.
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