Beverages
Black Rifle Coffee Names Amigh as CFO
BRC Inc., a veteran-founded, mission-driven premium beverage company Black Rifle Coffee, has appointed Matthew Amigh as Chief Financial Officer, effective July 7. Amigh brings more than 25 years of financial, operational, and supply chain leadership across public and private consumer businesses and will play a key role in BRCC’s efforts to drive profitable growth and deliver long-term shareholder value.
Prior to joining BRCC, Amigh served as Chief Financial Officer of Ethos Pet Nutrition. He was previously CFO and Interim CEO of Bulletproof 360, Inc., where he led the company’s return to profitability and its eventual sale. He also held executive leadership roles at Lenny & Larry’s and Raybern Foods.
While at Raybern Foods, Amigh served as both CFO and COO, overseeing a comprehensive transformation and guiding the company through a successful strategic exit. Earlier in his career, he held senior finance roles at Mars, Del Monte Foods, and Kraft Heinz, where he led large-scale teams and drove operational efficiencies across global markets. His background spans both traditional retail and direct-to-consumer business models, and he has successfully scaled companies ranging from $50 million to over $4 billion in revenue.
Amigh is a Certified Public Accountant and a U.S. Army veteran, having served in both enlisted and officer ranks. He holds a bachelor’s degree in business economics, with concentrations in accounting and management, from the University of Pittsburgh; an MBA from Robert Morris University; and completed executive leadership training at the Wharton School.
“Matt brings a rare combination of financial discipline, operational depth, and mission-driven leadership to Black Rifle Coffee,” said Chris Mondzelewski, CEO of Black Rifle Coffee Company. “He has helped build and scale high-performance consumer businesses, and his experience will be instrumental as we sharpen execution, improve returns, and deliver on our long-term vision.”
Black Rifle Coffee Company is a veteran-founded premium coffee company and lifestyle brand serving beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting veterans, active-duty military, first responders and the American way of life.
To learn more, visit www.blackriflecoffee.com, subscribe to the BRCC newsletter, or follow along on social media.
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Whiskey Maker Launches One for All Project to Aid Fire Departments
Proper No. Twelve Irish Whiskey announces the launch of the One for All Project, a nationwide initiative addressing the severe funding crisis facing fire departments across the United States. Proper No. Twelve has always stood behind the courageous heroes who fight for us every day, having donated over $5 million to first responders since the brand’s inception. Now, rooted in its core values of loyalty, camaraderie, and community, the brand is deepening that commitment through a long-term, strategic effort to support firefighters across America.
The reality for the firefighter community is stark: 72% of career and volunteer fire departments report not having enough funding to cover basic operations, compelling firefighters to use personal funds for necessary equipment like safety gear and specialized tools. According to the National Fire Protection Association, every $1 invested in disaster mitigation saves communities $6 in reduced damage and emergency costs, yet departments continue to face significant financial challenges. The One for All Project represents Proper No. Twelve’s commitment to addressing this critical—and unacceptable—issue.
In the program’s initial phase, Proper No. Twelve provided 12 firehouses with $10,000 grants to help cover the costs of essential safety gear, equipment, and station repairs. One of these firehouses – The Jersey City Fire Department, Engine 11 – was selected to receive $40,000 of additional funding to complete a transformational project, revitalizing a critical community resource.
Proper No. Twelve is proud to announce that applications are now open for 12 additional firehouses to receive $10,000 grants. Firehouses are encouraged to visit ProperTwelveOneForAll.com for more information on the program and to apply.
For Engine 11, funding is enabling upgrades of two vital spaces in disrepair: Gear storage will be upgraded from cramped cages that are not up to code to state-of-the-art lockers that allow for proper drying of gear and quicker access. Their kitchen—a critical communal space where firefighters rest, recharge, and share meals—will be transformed into a modern, functional area. “Nationwide, fire departments like ours are facing a growing funding crisis, making it harder to secure the basic tools and equipment needed to keep ourselves and our communities safe,” said Chief Robert Daly of the Jersey City Fire Department. “This incredible support from the One For All Project will help us bridge that gap, ensuring that our firefighters can do their jobs safely and effectively. Just as Proper No. Twelve stands for loyalty and camaraderie, our firehouse is built on those same values—we’re a tight-knit community serving our community.”
To learn more about the One For All Project and the 12 inaugural grantees from Jersey City, NJ; Sahuarita, AZ; North Mankato, MN; Livingston, TN; Krum, TX; Jasper, GA; Grand Ridge, IL; Tallahassee, FL; Santa Monica, CA; Eustis, FL; Denver, CO; and Orlando, FL, visit ProperTwelveOneForAll.com.
Proper No. Twelve invites all eligible firehouses with 501(c)(3) status to apply now at ProperTwelveOneForAll.com by June 24. The public will also have the chance to make a direct impact by voting for the firehouses that will receive this essential funding between July 1 and July 8.
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BERO Debuts West Coast Style IPA Non-Alcoholic Brew
BERO, the premium non-alcoholic beer co-founded by Tom Holland, is proud to introduce Double Tasty, a West Coast Style IPA that doubles down on exceptional flavor, better living, and authentically crafted beer that brings more to the moment. As the first new SKU to join the original portfolio that launched in October of last year, Double Tasty is poised to become a standout favorite in the brand’s growing portfolio. This release marks a pivotal touchpoint in BERO’s rapid trajectory as a category-defining brand.
The brand proudly debuts its non-alcoholic West Coast IPA as a bold, hop-forward addition that rounds out a lineup currently anchored by a crisp Pils, juicy Hazy IPA, and refreshing Wheat. While the West Coast IPA is widely known for its Californian roots, its lineage traces back to Britain, where pale ales and IPAs first laid the groundwork for hop-centric brewing. BERO’s version bridges these two traditions, honoring the precision of British technique and the unapologetic character of the American West.
Brewed with premium Colorado malts and a trio of standout hops—Mosaic, El Dorado, and Cascade—sourced from the Western U.S., this release delivers signature notes of citrus and pine with a crisp, clean finish. A touch of hop extract amplifies the aromatics, while BERO’s custom brewing method and maltose-negative yeast preserve the style’s true-to-form bitterness, body, and clarity. It’s everything you’d expect from a classic West Coast IPA, minus the alcohol, but never the impact.
Like every BERO brew, Double Tasty holds personal significance for Tom Holland. The name is inspired by a phrase he’s always used with close friends, while the beer style is representative of a place that has become a second home to him: the West Coast. The launch is especially meaningful, as it coincides with Tom’s birthday.
“When we launched BERO, it was about creating something that reflected my own journey and love for beer. A premium option that could seamlessly fit into your lifestyle, show up in any setting and always leave you feeling your best. It just feels right that we would keep bringing people more variety to achieve that,” said Tom Holland, Co-Founder of BERO. “To already be expanding our lineup with Double Tasty feels surreal in the best way, but also really natural for what we set out to achieve. We want to offer people more – not just in the quantity of beers to choose from, but in life.”
Double Tasty will signify a major step forward in BERO’s growth and momentum in the beverage category. Building on the widely popular reception of its debut trio, the addition of Double Tasty is both a natural evolution and a direct response to the feedback BERO has received from its community. The launch underscores the brand’s dedication to listening—to its drinkers, its partners, and to the broader market, as the portfolio grows thoughtfully with purpose. Having created the gold standard where non-alcoholic beer is a trophy, rather than a consolation prize, BERO is on a mission to remain the curators of what beer should be.
“Since launch, consumers have been responding to both Tom’s story as well as the premium positioning of the brand. However, what has been making us stand out the most is the taste and quality of the beer,” said John Herman, Co-Founder & CEO of BERO. “Double Tasty is a big milestone— not just our first new release, but something we believe will be a defining style for us as we look to attract sophisticated beer drinkers and expand the NA space. We are committed to giving our consumers more of what they love, with flavors that have not been met in the current NA offering. Every time we step into the brewery, we do so with inspiration and intention to create something with a soul. Our goal since day 1 was to create a great beer, not solely a great NA Beer. We believe Double Tasty will be a category defining product not just for BERO but for the total beer space.”
In celebration of the launch and to further bring Double Tasty to life, BERO will be rolling out a series of events across NYC, LA, and London, partnering with top food, beverage, lifestyle, and sports brands to meet drinkers where they are.
Double Tasty is available now on BERObrewing.com in a single-flavor 6-pack and will join the rest of the portfolio in an updated 4-flavor variety 12-pack, marking the first refresh to BERO’s flagship offering. Target will be the first national retailer to carry Double Tasty, featuring it on endcap displays in select stores across the country. The flavor will continue rolling out to retailers nationwide in the coming months, including Amazon, Sprouts, BevMo, Erewhon, Total Wine, and more.
To learn more about BERO, visit BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to the brand’s email newsletter for updates and exclusive content.
About BERO
Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you’re already chasing a life enriched – we’re simply here to make it exceptional. Expect Nothing Less.
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