Black Rock Coffee Bar, a national boutique coffee chain, will celebrate the season with its new lineup of fall drinks that will be available from Sept. 1-Oct. 31 in all its more than 100 Black Rock Coffee Bar stores across seven states including Arizona, California, Colorado, Idaho, Oregon, Texas and Washington.
Stealing the spotlight on the autumn menu are irresistible Pumpkin and Kettle Corn flavors. Among them, the much-loved Pumpkin Blondie stands as a cherished favorite at Black Rock Coffee Bar. Adding to the excitement is a new and fresh addition to the lineup – the delectable Kettle Corn flavor.
Rounding out the fall 2023 drink menu is the Berry Scary Fuel drink from the brand’s popular Fuel energy drink brand. With this menu, the fast-growing coffee chain aims to provide its customers with a variety of flavorful drinks to choose from.
Pumpkin Flavored Drinks
Kettle Corn Flavored Drinks
*Create a customized fall drink utilizing Black Rock’s new Kettle Corn flavor. Suggested drink options include lattes, breves and shakes.
Fuel Featured Energy Drink
*Gummy garnishes will be available for a limited time at participating Black Rock Coffee Bar locations and is subject to availability. Request for extra gummies will be dependent on availability and cost an additional fee.
Each drink price will vary depending on modifications to the original receipt including alternative milks, additional flavors or additional shots.
Guided by its three principles – coffee, community and connection, the popular coffee chain was founded in Oregon and is known for its premium roasted coffees, teas, smoothies and flavorful Fuel energy drinks. Its mission is to be a positive force in the communities it serves. The boutique coffee chain was named the Fastest Growing Private Company in Oregon and SW Washington in 2021 by the Portland Business Journal. Most recently, Inc. Magazine ranked Black Rock Coffee Bar No. 1179th on its 2023 Inc. 5000 Annual List, the most prestigious ranking of the fastest-growing private companies in America.
Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to more than 115 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4Gs of Black Rock – grit, growth, gratitude, and grace.
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Zevia PBC announced that Florence Neubauer, Zevia’s current senior vice president, financial planning & analysis, has been appointed interim chief financial officer, replacing Denise D. Beckles, who will be leaving the company effective Sept. 4 to pursue another opportunity. The company has launched a formal search process to identify a permanent replacement.
Neubauer has over 25 years of finance and accounting experience in the consumer products industry including extensive experience in beverage. Prior to joining Zevia, she served as chief financial officer of Assouline Publishing, a book publisher and luxury lifestyle company, and held progressive roles of responsibility at PepsiCo, Pernod Ricard and Honeywell.
Neubauer holds a French MBA in International Business from ISG Insitut Superieur de Gestion. She will report to Amy Taylor, Zevia’s president and CEO, until a permanent successor is named.
“Zevia has a deep pool of finance and accounting talent,” said Taylor. “We are confident that under Florence’s leadership, working in close partnership with the rest of the team including Hany Mikhail, our chief accounting officer, we will continue to strengthen our business, drive growth and accelerate our path to profitability, capitalizing on the increasing demand for the Zevia brand. We wish Denise well in her future endeavors.”
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Tractor Beverage Company, the rapidly expanding North American beverage brand known for its certified organic, non-GMO full-line beverage solutions, announced its partnership as an Official Refreshment of the Wallex US Open of Surfing Presented by Pacifico, the fourth stop on the World Surf League Challenger Series and the first stop on the WSL Longboard Tour.
“Tractor Beverage is thrilled to partner with the World Surf League this summer, introducing flavor-forward beverages that will quench the thirst of a generation craving real, refreshing drinks,” stated Justin Herber, chief brand officer at Tractor Beverage. “Our values align perfectly with the WSL’s focus on bringing the surfing community together through authentic experiences and a shared passion for making a positive impact on the world. Tractor’s dedication to protecting the natural world and waterways through organic farm practices, and our delicious flavor combinations make us a natural fit for supporting the WSL and its events.”
“We are so excited to welcome Tractor Beverage Company to the WSL family. Being able to offer our fans sustainably sourced certified organic beverages is important to the league, and we are very well aligned with this company’s mission. We also have a shared goal of creating memorable experiences that bring people together, and the Wallex US Open of Surfing is the perfect opportunity to do so. This will be an event to remember, and Tractor Beverage Company is a big part of that,” said Cherie Cohen, WSL Chief Revenue Officer.
The Wallex US Open of Surfing presented by Pacifico is the fourth stop on the World Surf League Challenger Series and first stop on the WSL Longboard Tour. During this event, Tractor Beverage will offer samples of its deliciously original organic craft refreshers and organic premium craft sodas in recyclable aluminum cans with BPA-free liners, in line with the WSL’s commitment to sustainability and ocean preservation.
Tractor’s Vendor Village booth will showcase some of the brand’s most popular flavors including Hibiscus, Strawberry Dragonfruit, Mango, Kola Cola, and Cherry Cream. Formulated by Tractor co-founder, organic farmer, and beverage chef Travis Potter, each of these drinks captures the unbounded joy of real whole fruit and perfect organic combinations in every sip, creating a uniquely differentiated choice for Tractor Beverage fans nationwide.
To further mark the festivities, Tractor is encouraging event attendees to capture and share their US Open of Surfing moment from the Tractor booth. One lucky winner will receive two VIP passes to the highly anticipated Malibu Longboard Championship in October.
The Wallex US Open of Surfing is one of Southern California’s best summer traditions. Former CT surfers and elite young talents battle at the Huntington Beach Pier in a crucial Challenger Series event. The top longboarders face off for the first time on the WSL Longboard Tour. And on the beach, there’s everything from live music to food and shopping to Nitro Circus performing live. Be there on the sand, or watch the Wallex US Open of Surfing presented by Pacifico live July 29 to Aug. 6 on worldsurfleague.com.
Tractor Beverage Company is revolutionizing the beverage station as the first and only certified organic, non-GMO beverage solution for foodservice. Farmer-founded and employee-owned, the team is on a mission to create a cleaner, healthier planet, one drink at a time.
Proudly served in over 6,000 locations across all 50 states, Tractor’s handcrafted drinks feature clean ingredients that deliver on taste, functionality and experience, without any of the bad stuff. Tractor is the first beverage brand to track and disclose impact data about its ingredients through the Organic Impact Tracker, quantifying the benefit of sourcing organic versus conventional ingredients.
The company’s goal is to encourage farming practices that prevent synthetic pesticides from entering the food system and contaminating the water and land. Tractor has already eliminated more than 46 tons of synthetic pesticides from the food system since 2020 by sourcing organic ingredients, with a goal to eliminate 1,034 tons by 2033. The company was included on the 2022 Inc. 5000 list of America’s fastest-growing private companies and on Fast Company’s 2021 list of the world’s most innovative companies.
The World Surf League is the global home of competitive surfing, crowning the undisputed World Champions since 1976 and showcasing the world’s best surfers on the world’s best waves. WSL is comprised of the Tours and Competition division, which oversees and operates more than 180 global competitions each year; Kelly Slater Wave Company, home of the world’s largest high-performance, human-made wave; and WSL Studios, an independent producer of unscripted and scripted projects.
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