MTN DEW Purple Thunder Debuts at Circle K
MTN DEW Purple Thunder, a new beverage that combines the flavors of blackberry and plum is now only available at Circle K.
“We are thrilled to offer MTN DEW Purple Thunder as an exclusive flavor at Circle K,” said Kevin Lewis, chief marketing officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”
The soda debuted in 20-ounce bottles and on fountain.
“MTN DEW is on a continuous mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist of blackberry and plum that Purple Thunder brings to our roster,” said Pat O’Toole, chief marketing officer, MTN DEW. “And, there is no better partner than Circle K to bring this awesome flavor to life.”
The bottle design features its own biker gang of DEW characters – including a plum and blackberry enjoying the sweetest ride of their life.
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Coca-Cola Launches Global Innovation Platform, Product
Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.
Through limited-edition, sequential releases, Coca-Cola Creations will introduce products and experiences across physical and digital worlds. Coca-Cola Creations was developed under the Real Magic brand platform, which was revealed in late 2021.
“For over a century, Coca-Cola has maintained its iconic status around the world as a symbol of optimism that has refreshed generations,” said Oana Vlad, senior director, global brand strategy. “When we launched Real Magic, we wanted to connect with and celebrate the experiences that bring joy to young people today, and that has taken us to an exciting new territory.”
The first product to launch under Coca-Cola Creations is Coca-Cola Starlight, which the company said was “created with the vision that – in a world of infinite possibilities – somewhere in our universe, another kind of Coca-Cola, another way of connecting with each other might exist.”
Coca-Cola Starlight combines Coca-Cola taste with a dash of the unexpected, including a reddish hue. “Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” the company said.
“Thirty-five years ago, Coca-Cola partnered with NASA to become one of the first soft-drinks to travel to space,” Vlad said. “That same passion for space still exists today. With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities. We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space.”
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Coca-Cola Starlight packaging design features a multi-dimensional, light-filled star field and will be supported by a digital-first marketing campaign, including a partnership with global pop star Ava Max. The campaign is led by an augmented reality “Concert on a Coca-Cola” experience that can be accessed here and by scanning a Coca-Cola Starlight can or bottle.
Surrounded by red liquid and gradient lighting, Max will perform her hits, “Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry” as part of an AR-holographic private concert using the can as an anti-gravity, translucent space station. The experience design and production was created by Virtue (the agency powered by VICE) and Tool. Coca-Cola partnered with Forpeople on the packaging design.
Coca-Cola Starlight is available for a limited time beginning Feb. 21 across North America and in select countries globally in the coming months in zero-sugar only.
Later this year, Coca-Cola will introduce additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations.
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Hank’s Gourmet Beverages Introduces its Newest Seasonal Soda, Caramel Apple Cream
Philadelphia, Pennsylvania-based Hank’s Gourmet Beverages is adding a 10th flavor to its lineup just in time for the holidays, a new seasonal offering, Hank’s Gourmet Caramel Apple Cream Soda.
This latest limited-entry for the company’s annual Hanksgiving event was developed over two years of painstaking, but very pleasurable research. Hank’s Caramel Apple Cream marries the tart bite of a perfectly ripe Granny Smith apple with the smooth body of toffee and hints of golden butter-caramel. The product is being released as a limited edition now through New Years, along with a new supply of Hank’s Pumpkin Spice, the hugely popular seasonal introduced during 2019’s Hanksgiving promotion, the company’s yearly event celebrating the pairing of gourmet sodas with food.
“Our new Caramel Apple Cream is like a trip to the farmer’s market, where you could smell that buttery caramel aroma in the air, even before you saw the glistening caramel apples on-a-stick,” says Tony Salvatore, Partner and Chief Customer Officer, Hank’s Beverage Company. “Tart, sweet, creamy all at once, you’ll be delighted at the blend of flavors our product development maven Bill Dunman managed to cram into each bottle! Together with the return of Pumpkin Spice, we are making the holiday season the most delicious time of the year for our retailers and fans alike.”
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Hank’s Caramel Apple Cream comes packed in signature, award-winning amber bottles, as a 24-unit single case. It promotes well with fall imagery at retail, and can work nicely in displays throughout the holiday season.
Based on aggressive pre-orders, Caramel Apple has shown real traction across a range of new and innovative retail outlets, including bakeries, ice cream stands, orchards, farm stands and holiday shops. The flavor is also expected to be a featured in several supermarkets’ seasonal aisles nationwide.
