It’s Beginning to Taste a Lot Like Christmas
Bundaberg Brewed Drinks’ newest flavor is set to spice up the holiday season. Already a much-anticipated, annual limited release in Australia and New Zealand, Spiced Ginger Beer will make its limited release U.S. debut this fall, in time to toast the holiday season.
Craft-brewed over three days using real ingredients to allow the flavors to really develop, Spiced Ginger Beer includes real ginger and the festive flavors of cinnamon and cloves for a deep, complex taste, as if the holidays were bottled up. As with all Bundaberg brews, the secret to unlocking the flavor is to invert the iconic, glass bottle to infuse the ingredients prior to opening the rip-top cap.
The limited-release flavor will come in four-packs and will be on shelf for the 2017 holiday season as a test trial in more than 270 Cost Plus World Market locations nationwide beginning Sept. 10. It will roll out to additional retailers later in the fall and be available through the holidays. The festive brew often sells out in Australia where consumers wait for it each year and scoop it up as soon as it hits the shelves; almost 50 percent of the four-week allocation was sold in the first week in last season. Assuming sales follow this path in the U.S., the plan is for wider roll out in future holiday seasons.
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While making the perfect holiday drink just on its own, combined with the spicy flavors of a rum or a smoky bourbon it also makes for a delicious festive cocktail.
Spiced Ginger Beer is poised for success as consumers are seeking carbonated drinks made with premium ingredients that add sophistication to the consumption experience. Additionally, craft beverages are driving growth in the CSD category, especially among Millennials, and ginger beer is a key driver of new flavor profiles introduced to consumers. Bundaberg’s Ginger Beer itself is a favorite over the holidays, with its own deep flavor that is perfect for entertaining.
Top Note Tonic Earns a sofi as Best New Product
By Lorrie Baumann
Top Note tonics are attracting attention among the fans of craft beverages, most recently with a sofi Award for Top Note Indian Tonic Water, named the best new product in the cold beverages category by the Specialty Food Association this year. The company’s other products include a Ginger Beer as well as a range of other European-style tonics in Bitter Orange, Bitter Lemon and Gentian Lime flavors.
Top Note tonics are produced by La Pavia Beverage, LLC, founded in 2014 by Mary Pellettieri and her husband and partner, Noah Swanson and headquartered in Milwaukee, Wisconsin. “We decided to go into this business because we were very intrigued by craft beer,” Pellettieri says. “As I was concocting and crafting some syrups for that, using traditional recipes, I found that I liked the syrups just with carbonated water.”
Pellettieri’s interest in beer was long-standing. She began her career at the Siebel Institute of Technology, a research institute and school of brewing technology founded in Chicago in 1868, where she was a chemist and microbiologist and taught sensory management. Her career has taken her from there to Silliker Labs, Goose Island Beer Company and then MillerCoors before she left the brewery giant to start her own company. After more than 20 years of working with craft beers, she was in an ideal position to recognize the potential of the beverage she’d created. “To me, it’s more than just a mixer. It could be an herbal soft drink on its own,” she said. “It’s a radler [also known as a shandy] when mixed with beer.”
Pellettieri’s experience had taught her to appreciate the tonics she’d tasted in Europe, where the category was burgeoning with many more products and flavors than were being offered to the American market, where tonics tended to have harsher flavors that could mask the rasp of alcohol when they were mixed into cocktails based on mass-marketed spirits. But after distillers of craft spirits began producing smoother liquors, there was no longer as much need to hide the harsh taste of the alcohol. Pellettieri figured that created a gap in the market for mixers with bright, clean flavors, including the herbal elixirs that she loved.
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“The tonic category in the States has been sleepy,” she added. “If you go to Europe you’ll see that it’s much more of a burgeoning category and much more diverse in its offerings.”
The Top Note product line started with mixable syrups that could be added to cocktails, stirred into sparkling water to make a soda or drunk on their own. “It’s still a tonic, and there’s still some bitterness to it, so I always warn people. Tonic lovers really love it,” Pellettieri said. “It’s still true to the tradition that a tonic is a bitter, sour and sweet beverage.”
The Top Note tonics pair well with the same kind of foods that complement other bitter beverages like an IPA beer or a dark espresso, and Pellettieri has recently expanded the line by packaging the tonics in four-packs of ready-to-serve bottles and adding a Ginger Beer that can be consumed either as a mixer or on its own. “We designed it with the idea that flavor is most important,” Pellettieri said. “That’s selling out faster than we can keep up with right now.”
The Top Note tonics are currently being distributed locally in Milwaukee and Madison, Wisconsin, where they’re in both liquor and specialty grocery stores, but the products have also recently launched through KeHE. The Top Note Indian Tonic Water will be in the sofi Award showcase at the Summer Fancy Food Show, and Pellettieri plans to exhibit her line at the Winter Fancy Food Show in 2018. She says her production line is scalable for the orders that the sofi Award and the KeHE launch are bound to bring. “We’re ready,” she said. “We are ready. Everything’s in place.”
Top Note Tonic Launches Ready-to-Drink Line
Led by the husband-and-wife team of Mary Pellettieri and Noah Swanson, Top Note Tonic, a three-year-old company based in Milwaukee, is introducing a line of ready-to-drink craft tonics that feature bold, notably complex flavors. The premium, non-alcoholic tonics include Indian Tonic Water, Bitter Lemon and Ginger Beer. All are available in four-packs of 8.5-ounce bottles with a suggested retail price of $6.99. Each bottle delivers approximately two servings per cocktail.
Pellettieri is a botanist and 20-year beer industry veteran who saw an opportunity to innovate in a category dominated by highly artificial, overly sweet products.
“Tonics had become commoditized. They’d deviated from their origins and didn’t taste good. I saw a need for better tonics that were balanced,” says Pellettieri. “In brewing, it’s about crafting a balance between bitter, sour and sweet. I wasn’t afraid to play with the bitter spectrum that ranges from a softer, earthier taste to a sharper, quenching hit.”
Calling on her botanist roots and knowledge of sensory science, Pellettieri developed herbal tonic recipes that pair crisp, clean layers of flavor with top notes that enhance the taste. Instead of dulling the senses by coating the tongue with sweet, all Top Note Tonic varieties begin with a forward element of bitter and finish with a soft hint of sweet/sour. The result is a uniquely modern take on classic mixers.
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The Indian Tonic Water is like the IPA of tonics. It has an overall dry and refreshing taste with top notes of citrus peel and fresh grass and pairs well with premium gins. The Bitter Lemon is balanced and tart with top notes of lemongrass, lemon peel and spice and is a classic mixer for vodka. The Ginger Beer delivers a rich and earthy flavor that’s topped with notes of ginger and dried fruit and is particularly well suited for Moscow Mules and dark spirits.
Top Note is crafted with the highest quality ingredients. The line of RTDs is non-GMO and includes all-natural roots, fruits, herbs, spices and real cane sugar. No artificial colors or preservatives are used; all varieties are gluten free and contain half the sugar of standard mixers.
