Top Note Tonic Launches Ready-to-Drink Line
Led by the husband-and-wife team of Mary Pellettieri and Noah Swanson, Top Note Tonic, a three-year-old company based in Milwaukee, is introducing a line of ready-to-drink craft tonics that feature bold, notably complex flavors. The premium, non-alcoholic tonics include Indian Tonic Water, Bitter Lemon and Ginger Beer. All are available in four-packs of 8.5-ounce bottles with a suggested retail price of $6.99. Each bottle delivers approximately two servings per cocktail.
Pellettieri is a botanist and 20-year beer industry veteran who saw an opportunity to innovate in a category dominated by highly artificial, overly sweet products.
“Tonics had become commoditized. They’d deviated from their origins and didn’t taste good. I saw a need for better tonics that were balanced,” says Pellettieri. “In brewing, it’s about crafting a balance between bitter, sour and sweet. I wasn’t afraid to play with the bitter spectrum that ranges from a softer, earthier taste to a sharper, quenching hit.”
Calling on her botanist roots and knowledge of sensory science, Pellettieri developed herbal tonic recipes that pair crisp, clean layers of flavor with top notes that enhance the taste. Instead of dulling the senses by coating the tongue with sweet, all Top Note Tonic varieties begin with a forward element of bitter and finish with a soft hint of sweet/sour. The result is a uniquely modern take on classic mixers.
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The Indian Tonic Water is like the IPA of tonics. It has an overall dry and refreshing taste with top notes of citrus peel and fresh grass and pairs well with premium gins. The Bitter Lemon is balanced and tart with top notes of lemongrass, lemon peel and spice and is a classic mixer for vodka. The Ginger Beer delivers a rich and earthy flavor that’s topped with notes of ginger and dried fruit and is particularly well suited for Moscow Mules and dark spirits.
Top Note is crafted with the highest quality ingredients. The line of RTDs is non-GMO and includes all-natural roots, fruits, herbs, spices and real cane sugar. No artificial colors or preservatives are used; all varieties are gluten free and contain half the sugar of standard mixers.
Sparkling Ice Named 2017 Product of the Year in United Kingdom
Talking Rain Beverage Company®, the maker of Sparkling Ice® flavored sparkling waters, has been recognized as a winner in the U.K. by the country’s largest consumer-driven award for product innovation, Product of the Year. Nearly 12,000 U.K. households responded to the survey designed to identify the top CPG products on the market, naming Sparkling Ice the winner in the “No Added Sugar” Drinks category.
Following the brand’s expansion to the United Kingdom and Ireland in 2016, Sparkling Ice has seen significant success in the marketplace, with presence in more than 15,000 stores. First year sales success has shown that the beverage market in the U.K. and Ireland present a wealth of opportunity as consumers shift away from full-calorie CSDs to healthier alternatives like Sparkling Ice.
“Since our launch in the U.K. and Ireland this past spring, we have been energized by the excitement surrounding our brand,” said Kevin Klock, President and CEO of Talking Rain Beverage Co. “This award is a special honor as it has been voted on by the U.K. consumer, and we are proud to offer a beverage free of added sugar, that delivers the bold flavor, fizz and refreshment that the marketplace demands.”
Having hit shelves in April 2016 at major grocery and drug store retailers, Sparkling Ice is now available in four flavors in the UK and Ireland: Black Raspberry, Orange Mango, Peach Nectarine, and most recently, Strawberry Kiwi.
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Kantar TNS, one of the world’s leading research agencies conducted the research, offering an industry sector understanding and collating the survey from more than 11,600 people in the UK and Ireland.
For more information about Sparkling Ice, visit www.sparklingice.com.