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Wine & Spirits

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Royale de Monte Carlo Vodka Trademarked as ‘The World’s Most Prestigious Vodka’

Luminar Media Group, Inc. has obtained  the U.S. trademark for the Royale de Monte Carlo Vodka class of spirits and “The World’s Most Prestigious Vodka.” Brand Volt is a wholly owned subsidiary of LRGR and owner of the intellectual property for the vodka.

Company CEO Robert Rico stated: “Having the U.S. trademark for Royale de Monte Carlo Vodka brand is very important.”

“USA is the second-largest purchaser of vodka in the world, with 622.8 million liters consumed annually. The combined USA and European trademarks have established Royale de Monte Carlo as a global brand. We trademarked ‘The World’s Most Prestigious Vodka’ for our plans to roll out a national campaign that has already launched in Miami and New York.”

The brand’s mission is to be the market leader in the ultra-premium segment of vodka, to achieve such goals we are forming strategic alliances with distributors, hospitality groups, and retailers nationwide.

Royale de Monte Carlo headquartered in Miami, is a an ultra premium, icy cool, and deliciously smooth vodka sure to give long lasting euphoric pleasure to any palate it graces. Created and produced by fifth generation master distillers located in the heart of the world-famous Cognac region of France, Royale de Monte Carlo was voted as the “World’s Most Prestigious Vodka.”

The superior qualities of the vodka stem from its utilization of the finest ingredients and a unique alkaline purification process, which takes full advantage of the wisdom of the distillers of Charente and the traditions of the region to ensure a perfected recipe. It comes bottled at 40 percent ABV and is fermented scrupulously using the highest quality cereals from the Champagne Belt. The use of champagne limestone during the filtration process of seven times, coupled with a certified distillation technique, provides an unrivaled aroma and exotic touch sure to be felt upon first sip.

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Southern Glazer’s SG Proof App Available for Apple Devices

Southern Glazer’s Wine & Spirits has launched SG Proof app is now available on the App Store for Apple device users and is coming soon to Google Play.

Available at no cost to current Southern Glazer’s customers, the app offers all the features and functionalities of SGProof.com, Southern Glazer’s industry leading B2B eCommerce platform, plus a new Barcode Scanning feature available exclusively on the SG Proof app.

“We are excited for the convenience and enhanced experience that this investment will bring our customer partners,” said John Wittig, chief commercial officer. “Whether ordering from behind the bar or in the office, we want our customers to have convenience at their fingertips. The SG Proof app is one more way we’re making it easier for our partners to manage their businesses.”

With the new Barcode Scanning feature, customers can use their phone’s camera to scan a product’s barcode. If the product is in Southern Glazer’s portfolio, it will automatically load into the app for quick, on-the-go checkout.

The app also includes a “Remember Me” option, ensuring fast, convenient access to SG Proof by eliminating the need to login each time.

SGProof.com is part of Southern Glazer’s Proof digital ecosystem, that includes the 24/7 online shopping experience for customers, as well as customer relationship management and customer advocacy services. Proof® empowers Southern Glazer’s sales team to spend more time delivering consultative solutions and insights that help customers grow their businesses.

Southern Glazer’s customers can click here to download the app today: https://apple.co/3HaTGlb.

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Southern Glazer’s Rewards VolunCheer of the Year, Charities

Southern Glazer’s Wine & Spirits has announced the recipient of its 2022 VolunCheer of the Year Award, Lisa Flowers-Espinosa, customer service manager from Southern Glazer’s in Phoenix. VolunCheers is Southern Glazer’s grassroots employee volunteering and giving program that empowers team members to engage with charities in their local communities. These efforts are managed through the company’s enterprise-wide digital portal, VolunCheers Online, where employees can connect with each other, organize and promote volunteering and giving activities.

For the annual VolunCheer of the Year program, employees voted from among a group of 2022 VolunCheer of the Month winners to determine who would be selected to receive a prize of $5,000 donated to the winner’s charity of choice.

Flowers-Espinosa received special VolunCheer recognition for her efforts in hosting a donation drive for Youth On Their Own (YOTO), a charity that supports local youth with food, school supplies, toiletries, and academic support. In 2022, Flowers-Espinosa successfully spearheaded a donation drive benefiting YOTO by working with a local team of employee volunteers to collect donations to support the youth in her community facing homelessness. The charity was positively overwhelmed by the overflow of donations and commented, “This was the most donations we have ever received at one time!”

In recognition of her award, Flowers-Espinosa selected the Navajo Relief Fund and Boys & Girls Club of the (east) Valley to be the recipients of Southern Glazer’s $5,000 donation, with each charity receiving $2,500 on her behalf.

“The two charities that I have selected play a huge role in everything that I stand for, particularly a better future for youth and their families,” said Flowers-Espinosa. “The Boys and Girls Club serves over 13,000 young people in grades K-12 right in the center of my hometown. As a latch-key kid myself, I understand fully the need for after-school and summer programs for our children, especially youth at risk. Also, a large part of the Arizona population is Native Americans. The Navajo Relief Fund serves the largest Indian reservation in the United States, spanning over 16 million acres in Arizona, New Mexico, and Southern Utah. In the face of extreme poverty and adversity, it just felt right to help the families of Diné Nation (our Native Navajos).”

Southern Glazer’s also rounded out 2022 with its annual Holiday Giving Campaign, during which the company pledged to donate $25 for every volunteer hour logged by employees on VolunCheers Online throughout November and December. The beneficiaries of the campaign are the United States Bartenders’ Guild (USBG)Arbor Day FoundationDress for Success, and Feeding America, with 10 percent of total donations benefiting Southern Glazer’s Canada’s charity of choice, Sickkids.

Southern Glazer’s employees more than doubled last year’s results by logging 2,881 volunteer hours in support of diverse causes on VolunCheers Online, resulting in a total donation of $72,025 to support the five selected charities above. As a result of employees’ commitment to giving back, the USBGArbor Day FoundationDress for Success, and Feeding America will each receive a $16,205.62 donation and Sickkids will receive a $7,205.50 donation, to help further their meaningful work on behalf of Southern Glazer’s.

“Southern Glazer’s encourages volunteerism that fosters opportunity and belonging in the communities where we live and operate,” said Wayne E. Chaplin, chief executive officer. “Our employees are constantly finding ways to expand our volunteer footprint and increase their collective positive impact. The VolunCheers program here at Southern Glazer’s not only makes it easy for employees to find and initiate volunteer and fundraising activities, it allows us to recognize our employees’ commitment to change the world one action at a time.”

Month after month, Southern Glazer’s employees expressed their gratitude through meaningful charitable work. The company is proud to close 2022 with nearly 12,200 employee volunteer hours logged and 210 employee-led volunteer events organized to benefit more than 185 charities.

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