Condiments and Sauces
Bitchin’ Sauce Launches 30-Day Bowl Challenge
If feeding your family and yourself feels like a juggling act most days, you’re not alone. But what if there was a way to simplify meals, feel more energized, and actually get excited about what’s on your plate? (Or in this case… your bowl!)
Introducing the 30-Day Bowl Challenge, launching June 1st–led by Starr Edwards, the chef, creative force, and busy Bitchin’ Sauce CEO who somehow manages it all with a bowl in one hand and a little helper on the kitchen counter.
For 30 days straight, Starr will be whipping up and sharing one vibrant, delicious, and totally doable bowl a day–each one loaded with clean, whole foods and topped with her cult-favorite Bitchin’ Sauce. And she wants you to join her!
What is the Bowl Challenge?
It’s simple: one healthy bowl a day for the month of June. Think savory grain bowls, sweet breakfast bowls, colorful lunch bowls piled high with veggies–meals that are quick to build, fun to customize, and will leave you feeling awesome from the inside out.
Follow along on Instagram (@bitchinsauce) where Starr will post daily bowl inspo, weekly grocery lists, and helpful tips to make bowl-building a breeze–whether you’re cooking for one or feeding your whole crew.
“When I’m eating well, I sleep better, I focus better, and I feel more present in everything I do,” says Starr. “With five kids and a company to lead, I need healthy food that’s as energizing as it is easy. Bowls are my secret weapon!”
And with summer around the corner and the kids home more, mealtime can feel like an even bigger challenge. That’s why bowls are perfect: everyone picks what they love, builds their own combo, and tops it with Bitchin’ Sauce!
“It’s the one thing we all agree on,” Starr laughs. “From spicy Heat and smoky Chipotle to our lemony garlic Original, fresh Pesto, or the bold, warming spices of Bombay–there’s a sauce for everyone in the family!”
Why Join the Bowl Challenge?
It’s easy: just one bowl a day, made your way.
It’s healthy: filled with real, whole foods that keep you going.
It’s flexible: works for any meal of the day.
It’s energizing: a fun reset for you and your family.
The 30-Day Bowl Challenge isn’t about changing your whole routine–it’s just one good habit to add to your day. A simple, nourishing bowl made with love. And if you pair it with a glass of bubbly? Even better. Cheers to keeping it easy, tasty, and totally Bitchin’!
About Bitchin’ Sauce
Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin’ Sauce makes everything taste Bitchin’–from veggies and burgers to tacos, bowls, and beyond. Now available nationwide at retailers including Costco, Whole Foods, Target, and Kroger, you can find your favorite flavor in the refrigerated deli section or at www.bitchinsauce.com.
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Mezete Debuts Middle Eastern Food Products at IDDBA Show
Global demand for authentic international cuisine is booming—and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, is excited to debut at the International Dairy Deli Bakery Association Show, June 1–3 in New Orleans.
With a presence now in over 45 countries, Mezete’s U.S. expansion is fueled by growing consumer demand for bold, plant-based, preservative-free foods. At IDDBA, Mezete will showcase its full range of ready-to-eat dips, sauces, soups, and stews—all made with natural ingredients and no added oils.
“Middle Eastern cuisine is rich in flavor, culture, and nourishment,” said Khaled Kasih, CEO of KASIH Foods, Mezete’s parent company. “We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.”
We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.
What Makes Mezete Different?
- Mezete hummus is made with much higher levels of tahini vs U.S. made brands which provides a velvety smooth texture that you only experience when making it at home or in an authentic Middle Eastern restaurant.
- Clean-label, real food: All products are non-GMO Project Verified, vegan, halal, with many gluten-free options.
- No preservatives.
- No added oils: no cheap fillers or oils.
Not Just Hummus!
While known for its signature hummus, Mezete will present a wide variety of Middle Eastern staples, including:
Dips:
- Classic Hummus
- Red Hot Chili Hummus
- Zesty Za’atar Hummus
- Baba Ghanouj
- Muhammara
Sauces:
- Classic Tahini
- Shatta (spicy chili sauce)
- Toum (Garlic Sauce)
Soups & Stews:
- Adas Soup (Spiced Lentil Soup)
- Freekeh Soup (Smoked Wheat Kernel)
- Mulukhiyeh Stew (Vegan)
- Shakshouka Base Stew
Convenient single-serve hummus & dip cups paired with breadsticks, available in bold and exciting flavors.
- Classic Hummus with Breadsticks
- Roasted Red Pepper with Breadsticks
- Zesty Za’atar with Breadsticks
- Muhammara with Breadsticks
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Carbone Fine Food Named to Insurgent Brands List
Carbone Fine Food
Carbone Fine Food has been named to Bain & Company’s 2025 Insurgent Brands list, which identifies companies redefining growth in the fast-moving consumer goods sector. Carbone Fine Food is one of 120 brands to make this year’s list.
“It is an honor to be recognized on the Insurgent Brands list again this year,” said CEO Eric Skae. “Our efforts to introduce new innovations across the premium sauce category continue to help us drive growth, increase shelf space and solidify our position as a leader in the segment.”
Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenue in tracked channels, have grown more than 10 times their category’s average growth rate over the past five years, and maintained positive growth over the past two years while remaining independent or having been acquired by a large consumer packaged goods company only within the past two years.
“Bain’s insurgent brands list offers valuable insight into where innovative, disruptive growth is taking place within the consumer packaged goods sector,” said Charlotte Apps, executive vice president of Bain’s Consumer Products practice. “While the broader sector continues to grapple with stagnating volumes, limited pricing power, and consumer headwinds, these insurgent brands are unlocking incremental growth by addressing unmet consumer needs in new, authentic, and often founder-led ways.
“These brands provide a roadmap for sustainable growth in this evolving marketplace, and they showcase the power of compelling consumer-centric value propositions, strong brand engagement, and superior velocity on the shelf. Looking ahead, we anticipate these insurgents will continue to capture an increasing share of category growth and play a meaningful role in shaping the future of the industry.”
Carbone Fine Food sauces feature the same fresh, quality ingredients found in the brand’s iconic restaurants, including the world’s best-tasting tomatoes, grown in volcanic ash and handpicked in Italy. Using a traditional technique, the sauces are slow cooked in small batches. Chefs Mario Carbone and Rich Torrisi oversee the entire sauce process from start to finish, from choosing the farms that the ingredients are sourced from to testing hundreds of batches to ensure that the quality of the jarred sauce is second to none.
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