Fave U.K. Cake Mr Kipling Now in U.S. stores
Mr Kipling, the No. 1 cake brand in the United Kingdom and Australia, has arrived on U.S. shores. The array of high-quality, beautifully portioned cakes were stocked bakery shelves at 219 Target stores across the nation in April. Premier Foods will showcase its new cakes at IDDBA 2022.
Each cake slice is packed in individual pods to keep them moist and fresh. The portable packs allow consumers to take a well-deserved cake break anywhere, anytime; at home, at work, on the go or packed in a lunchbox.
Mr Kipling Cake slices are available in Lemon, Chocolate, Vanilla and Salted Caramel and are featured in the bakery section of Target stores. These patisserie-style cakes create a 100 percent incremental, low labor, freeze thaw snacking solution to the in store bakery section. The launch will be supported with sampling, outdoor advertising and a digital coupon campaign.
“Mr Kipling is the perfect fit for the U.S. market, filling the gap between consumers’ desire for high-quality sweet treats and the need for convenient, easy snacking formats,” said Diana Horwitz, U.S. country manager for Premier Foods. “Our research revealed consumers are wowed by the quality of our cakes and how fresh they taste, plus they loved their look – the European patisserie aesthetic. These beautiful cakes are perfect for a coffee break at home or easy to slip into a backpack for snacking on the go.”
The slices are now available in the bakery section of 219 Target stores in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Louisiana, Minnesota, Missouri, North Carolina, North Dakota, Nebraska, Oklahoma, Tennessee, Texas, Utah, Virginia, Wisconsin.
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Miami Marlins Sign Multi-Year Deal With nudge Coffee Snacks
The Miami Marlins baseball team has entered into a multi-year partnership with nudge coffee snacks, a new brand sponsor and coffee confection startup based in Miami. The brand’s Coffee Bombs and Coffee Bars will be the Official Coffee Snacks of the Marlins.
“With our company’s roots based right here in Miami, it was critical for us to form our first major partnership with a progressive organization that has a commitment to excellence – both winning on the field and within their community,” said Tom Ferguson, CEO of The Whole Coffee Company, parent company for nudge. “Our nudge coffee snacks are keto friendly, have natural caffeine and taste delicious. We cannot wait to make them available to all Marlins fans through loanDepot park.”
The coffee snacks will be made available at various locations of loanDepot park, including the PNC Club and El Mercadito, a grab-and-go location on the main concourse.
The nudge brand will be the exclusive digital partner of the Miami Marlins “Plays of the Month” where fans can enjoy the outstanding efforts of the Marlins team, as they “do the undoable.”
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Sweets & Snacks Expo to Rotate Between Indianapolis, Las Vegas
The National Confectioners Association‘s Sweets & Snacks Expo will make a historic move to host the premier trade show for the confectionery and snack industries in a rotation between Indianapolis and Las Vegas over the next 10 years. This announcement comes as the show convenes to celebrate 25 years of candy and snack innovation.
Beginning in 2024, the Sweets & Snacks Expo will cycle through a rotation of two years at the Indiana Convention Center in Indianapolis, followed by one year at the Las Vegas Convention Center in Las Vegas until 2032. In May, McCormick Place in Chicago will host the 2022 (May 23-26) and 2023 Sweets and Snacks Expos.
“Indianapolis and Las Vegas are the right fit to meet the growing demand for our show and enable it to continue providing the innovation, insights and connections that the candy and snacks industries want and need,” said John Downs, NCA president and CEO. “This decision is all about the show’s future, and it was driven by our exhibitor and attendee community, for our exhibitor and attendee community.”
The decision to relocate the Sweets & Snacks Expo to Indianapolis and Las Vegas was made after careful deliberation by the Sweets & Snacks Expo Committee, which is chaired by Ferrero/Fannie May Confections Vice President of Sales and Business Development Ed Seibolt, and the NCA Board of Trustees. In 2021, the show relocated to Indianapolis because of the COVID-19 pandemic.
“We saw great success in Indianapolis during the 2021 Sweets & Snacks Expo, with many attendees expressing a desire to return,” said Seibolt. “Similarly, Las Vegas is an international destination with the facilities and attractions to help the Sweets & Snacks Expo continue to scale. I believe all parties will benefit tremendously from everything our new host cities have to offer.”
The Sweets & Snacks Expo brings together confectionery and snack retailers, manufacturers and suppliers to showcase the latest product innovations. Every year, the show has a significant economic impact on its host city; in 2022, the show is expected to generate $21 million for the city of Chicago.
“It has been a great pleasure engaging with the staff, board, and business members of the National Confectioners Association over the past 18 months and hosting the Sweets & Snacks Expo last June,” said Leonard Hoops, president and CEO of Visit Indy. “After the success of the 2021 show under particularly challenging conditions, Indy and the NCA were clearly a natural fit for long-term growth. The 2024 show can’t come soon enough and we look forward to hosting these amazing people and businesses, small and large, for many years to come.”
“We are honored the National Confectioners Association selected Las Vegas as a host city for the Sweets & Snacks Expo,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority. “We look forward to welcoming the world’s best candy and snack makers to the destination with an ‘Only Vegas’ experience.”
The full schedule of locations for the Sweets & Snacks Expo over the next decade is as follows. The show will continue to be held in May each year.
- 2022 – McCormick Place in Chicago
- 2023 – McCormick Place in Chicago
- 2024 – Indiana Convention Center in Indianapolis
- 2025 – Indiana Convention Center in Indianapolis
- 2026 – Las Vegas Convention Center in Las Vegas
- 2027 – Indiana Convention Center in Indianapolis
- 2028 – Indiana Convention Center in Indianapolis
- 2029 – Las Vegas Convention Center in Las Vegas
- 2030 – Indiana Convention Center in Indianapolis.
- 2031 – Indiana Convention Center in Indianapolis.
- 2032 – Las Vegas Convention Center in Las Vegas.
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