Transparency, Convenience, Wellness among Megatrends Driving the Power of Meat at Retail
Food Marketing Institute (FMI) and the Foundation for Meat and Poultry Research and Education, the foundation for the North American Meat Institute, released their 13th annual exploration into the meat planning, shopping and consumption habits of consumers. “The Power of Meat 2018” identifies megatrends influencing meat purchases, including transparency; convenience; value; personalization; customer service; and health and wellness.
Shoppers Desire Resources that Educate about Meat/Poultry
“More than 50 percent of shoppers say they have limited knowledge of meat and poultry, and the research demonstrates that shoppers who are more knowledgeable about meat tend to purchase an extensive variety of meats and cook with meat more often,” FMI Vice President of Fresh Foods Rick Stein, said. “The research makes me enthusiastic for the teaching opportunities the entire industry can embrace to forge better relationships with shoppers, offering resources for meat and poultry preparation methods.”
Shoppers Finding Nutrition Information; Seeking Transparency
While preparation knowledge can be lacking, consumers are finding the health and nutrition information on meat and poultry choices that they seek as 79 percent of shoppers feel there is sufficient information available to make educated decisions on the nutrition and healthfulness of various meat and poultry cuts. This is up from 69 percent in 2016 — the last time the “Power of Meat” tracked this question.
Nutrition is a key focus area for consumers, as seven in 10 shoppers are interested in a variety of package sizes for portion control as well as dietary callouts/information on pack, led by protein content, total fat and sodium. The research also shows that transparency is driving purchases as consumers seek products with more information pertaining to corporate and social responsibility practices among companies.
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“Meat and poultry companies have responded to the demand for more information about their products, offering a range of options including natural, organic, hormone free and antibiotic free, which have proven popular with consumers,” said Meat Institute President and CEO Barry Carpenter. “The industry has also developed numerous resources to help educate consumers about how our products are made from our Glass Walls videos to Meat MythCrushers to the MyMeatUp app developed to help shoppers navigate the meat department.”
Shoppers Explore Convenience for the Meat/Poultry Purchase
This year, one of the most notable trends in channel choice suggested shoppers are more comfortable with the idea of purchasing meat online – with the share of shoppers who have bought meat online at least once up from four percent in 2015 to 19 percent in 2018. Other considerations are the increased pull from conventional supermarkets by both the premier fresh and value grocers.
Embodying the desire for convenience and opportunities in omnichannel and assortment, more shoppers are frequently purchasing value-added meat/poultry, increasing from nine percent in 2016 to 21 percent in 2018.
The Power of Meat was conducted by 210 Analytics and is made possible by Sealed Air’s Food Care Division.
Bison Business Notches Record Strength, Growth in 2017
As a record year of profitability and stability came to a close at the end of December, bison producers were mapping out plans for continued growth in 2018. These plans include the expansion of efforts to connect with consumers. The National Bison Association will also be working to bring new producers into the fold, according to Dave Carter, the association’s Executive Director.
“Six months ago, the National Bison Association and partners in the InterTribal Buffalo Council and the conservation community announced an ambitious goal to restore 1 million bison to North America, effectively more than doubling the size of today’s herds,” Carter said. “For bison ranchers, that means we must continue to introduce deliciously healthy bison to more people, and we must expand our production from coast to coast.”
The bison business is riding a sustained wave of profitability as sales of the meat continued to grow. According to the U.S. Department of Agriculture, the prices marketers paid for dressed bison bulls averaged higher than $4.80 per pound throughout 2017. Dressed prices refer to the amount paid to ranchers once the animal is harvested. “We anticipate that prices will remain strong as demand for bison meat continues to grow,” Carter said.
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“More than 400 ranchers will gather for the winter conference to discuss issues and share information,” Carter said. “And the association’s Gold Trophy Bison Show at the National Western Stock Show has the largest number of entries in nearly 20 years, so there’s plenty of opportunity for people to purchase great animals to build or to start their herds.”
Information on all things bison is available at www.bisoncentral.com.
Pacific Foods Adds Duck and Poultry Bone Broths to Organic Line
Pacific Foods, maker of the first ever shelf-stable bone broth, is extending its line of popular Organic Bone Broths this fall with two new additions: Duck and Poultry (chicken, turkey and duck). Packed with 7 grams of protein, the new broths feature high-quality, simple ingredients, including ethically sourced duck from local farms in Oregon.
- Rich and Complex. Organic poultry bones are slowly simmered with fresh vegetables, herbs, vinegar and water, to give you a savory broth that’s loaded with rich flavor.
- First of their Kind. Pacific’s Organic Poultry Bone Broth is the first shelf-stable broth that combines chicken, turkey and duck into one flavorful sipping broth.
- Ethically Sourced. All duck used to make the broths are ethically sourced from organic farms located just miles from Pacific’s Oregon headquarters.
- Simple Nutrition. The 8-ounce cartons allow for convenient, on-the-go nutrition. Simply pour, heat and sip.
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The bone broths, great for cooking or sipping, are now available at select West Coast natural food retailers and will be available online this fall with a suggested retail price of $4.99 – $5.59 per carton.