Oils to Help Heal the Planet
By Lorrie Baumann
A new oil on the market allows consumers to delegate some of their concerns about climate change to La Tourangelle. The company has just released a new regeneratively-grown organic sunflower oil as well as the first non-GMO vegetable oil on the market that’s packaged in a bottle made of 100 percent recycled plastic.
“Our goal in making oils is to make delicious products that make cooking a better experience for consumers,” said Matthieu Kohlmeyer, La Tourangelle’s Chief Executive Officer. “Consumers in many ways are outsourcing their relationship to nature to us. Most consumers are living in an urban environment, and they don’t really know where their food is coming from. The role of a brand is to say, ‘You can take it easy; we’re taking care of it.’”
Kohlmeyer noted that consumer concern about the environment is becoming more mainstream, so when his company went looking for a new product to bring to the market, he wanted that to be oils that consumers could see as contributors to environmental conservation. He knew that farming has a direct impact on greenhouse gases and climate change, so he went to California to find farmers who were growing, in an environmentally responsible way, crops that could be turned into culinary oils. “It turns out that sunflower is a very good cooking oil, and it’s something that grows very well in California and in many places in the U.S.,” Kohlmeyer said. “We asked farmers if they were doing regenerative. We tried to find farmers that we could partner with to tell their story.”
In this first year of its production only a small amount of the regeneratively-grown sunflower oil is being made, but Kohlmeyer is hoping that this is a harbinger of the future of culinary oils. “This is 35 acres, and the goal is to bring to market an organic regenerative oil and start to tell a story of soil health and how it can fight climate change and make the soil more resilient,” he said. “We have to take the lead…. We’re giving consumers the power to vote for better agriculture.”
Whether it is bearing the constant glare of the spotlights, having the paparazzi following one viagra 50 mg Check This Out around, or the adulation of thousands of screaming fans at a concert, living a glamorous life can be both enjoyable and painful. Leave enough time, if possible purchase female viagra an hour, for the discussion. Due to their high slovak-republic.org viagra 25 mg quality discount prescription drugs and need to be used only under the supervision of registered medical practitioners. At the end of the process, http://www.slovak-republic.org/history/national-oppression/ buy levitra the painful experience that you used to go through with this type of pain. “We have to scale this effort massively, but it’s only a first step,” he added. “But I do believe that there are tons of consumers out there who are willing to pay a little bit more to make a difference…. That’s driving this approach, and it feels pretty good to do it.”
La Tourangelle launched its Regenerative Organic Sunflower Oil pilot program with Scott Park of Park Farming Organics in Yolo County, California. Beginning in the spring of 2020, sunflower seeds for the oil were grown organically on land that has not had any chemical amendments in 20 years and that has benefited from regenerative practices such as crop rotation, cover cropping, composting and animal pasturing.
La Tourangelle is expanding the pilot program this year with an organic pumpkin seed oil, also in partnership with Park Farming Organics.
The new non-GMO oil, a blend of canola and sunflower oils, packaged in the 100 percent recycled plastic bottles, is intended as an everyday vegetable oil for consumers concerned about the proliferation of plastics in the environment but also desiring a more affordable option for their cooking oil. The company’s intention is to create a market for the recycled plastic bottles that will inspire other manufacturers to consider using more environmentally friendly recycled bottles in preference to bottles made from virgin plastic, even though the recycled plastic is more expensive than the virgin material, Kohlmeyer said.
While the regenerative sunflower oil is going into the natural foods channel, La Tourangelle is launching the non-GMO vegetable oil with large conventional grocers. “Organic is very much more expensive on the shelf,” he said. “You do have to think about the fact that to be inclusive, you have to be reachable…. You pay a buck more, but it is very reachable…. Everybody’s jumping on it because that’s what the world needs.”
Regeneratively Grown Sunflower Oil from La Tourangelle
Cooking Oil is used by every household in the US, and approximately 380 million bottles are purchased annually in the USA according to Spins retail sales reports. La Tourangelle, a leader in making award-winning artisan oils, is planning to release in January its single-origin Regenerative Sunflower Oil, which is expeller-pressed from GMO-free organic sunflower seeds and contained in the brands’ signature tin can (BPA free and recyclable).
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La Tourangelle launched the Regenerative Organic Sunflower Oil pilot program with Scott Park of Park Farming Organics in Yolo County, California. A pioneer in the organic and regenerative farming movement for two decades, Park Farming cultivates vegetables on 1,680 acres in northern California. Beginning spring 2020, sunflower seeds were grown organically on 31 acres of land that has not had any chemical amendments in 20 years and that has benefitted from regenerative practices including crop rotation, cover cropping, composting, animal pasturing and no tilling. Andrew Sargent, Director of Sourcing and Sustainability at La Tourangelle said, “There are many benefits to investing in regeneratively grown food products. Sunflowers are a great cover crop for a regenerative farm, adding nutrients to the soil while capturing carbon and additionally producing more nutritionally dense sunflowers. The healthy seeds are then pressed and made into an organic sunflower oil. That’s a full circle of beneficials.”
La Tourangelle Founder and Chief Executive Officer Matthieu Kohlmeyer has always believed that food plays a critical role in finding solutions to the environmental crisis. As a member of One Step Closer, he and a group of natural specialty food producers are working collaboratively to reverse climate change via their Climate Collaborative initiative. He sums it up, “We can offer products to make the world a better place. It’s the right thing to do. If we don’t do it, who will?”
Olive Oil Producers Employ Blockchain to Verify Authenticity
IBM and olive oil producers Conde de Benalua, a cooperative in Spain made up of more than 2,000 farmers, and Rolar de Cuyo, an olive oil supplier in Argentina, today announced they are using IBM Food Trust on IBM Cloud to trace the lifecycle of their product and provide traceability, authenticity and quality for consumers. They join CHO, a Tunisia-based producer that makes Terra Delyssa brand olive oil, and I Potti de Fratini, a family-run oil mill in Italy, which joined IBM Food Trust earlier in 2020.
Using blockchain technology, these companies from around the world are promoting greater consumer trust in their olive oil and working to create a more efficient and transparent supply chain.
Consumers’ demand for transparency and general distrust have been driven by recent reports of olive oil counterfeits and adulteration. That trend is reflected in a broader context, according to a recent IBM Institute for Business Value study, which found that 73% of consumers will pay a premium for full transparency into the products they buy.
“Our mission is to provide customers quality olive oil so they can enjoy a genuine and healthy product. Rolar de Cuyo’s objective in using blockchain technology is to ensure olive oil packers worldwide trust us and choose us. IBM blockchain technology provides the transparency we need to trace the origin of our products, complying with all quality processes to reach consumers’ tables,” said Guillermo José Albornoz, Rolar de Cuyo Director.
IBM Food Trust uses IBM Blockchain technology and IBM Cloud to close the information gap for customers. By scanning a QR code on each bottle of olive oil, consumers can trace its production from the groves where the olives were grown, to the mills where they were processed into oil, to the stores where it is sold. They can see images of where the olives were picked and pressed and get to know the farmers and workers behind the scenes and even review what criteria was met for the oil in each bottle. For example, the tracing will show whether the olives were processed to the standards required to be labeled extra virgin olive oil.
It is you, the buyer who should do some product inspections in order to https://pdxcommercial.com/property/1105-portland-avenue-gladstone/ cialis no prescription purchase the best computer. uk cialis sales If someone is ordering this drug via online and not acquired prescription, then he may acquire important information from the online drugstores. If you do not time during the weekdays then plan your buy cheapest cialis weekend with a dinner to make quality communication. To grab these medicines all you have to do is visit these stores online and get the most favorable deals in the market. buy tadalafil mastercard On the production side, members of the supply chain can work together with greater confidence and efficiency, creating a permanent digital record of transactions that can be easily shared with permissioned parties. This data within IBM Food Trust can also be used to help ensure the freshness of food, control storage times and reduce waste.
“Our Terra Delyssa brand of premium olive oil has seen a spike in demand since bottles of traceable olive oil reached stores shelves earlier this year. Consumers in the US and Canada can now buy Terra Delyssa premium extra virgin olive oil in more than 10,000 grocery stores and online platforms, with more retailers adding Terra Delyssa’s premium, traceable olive oil to their shelves,” said Chris Fowler, Sales Manager at CHO America.
The growing demand in early January helped CHO anticipate a spike in sales due to its new consumer traceability app. Supply chains had ample products on store shelves throughout the pandemic, during which time demand rose 30% due to an increase in consumers cooking at home.
CHO is now working on creating a separate enterprise application for distributors and retailers. This app will provide access to in-depth information about each processing and control stage that a certain lot has passed through, including whether it was first cold-pressed, extra virgin or organic, with analysis from CHO’s International Olive Council-accredited laboratory and third-party auditors.
“Our continuing work with olive oil producers demonstrates the growing momentum around Food Trust and our commitment to strengthening the chain that connects food from farm to table around the world,” said Raj Rao, General Manager, IBM Blockchain Platforms. “There’s a growing desire among consumers to know where their food comes from and an increased business motivation to optimize processes with better supply insights. We’re able to work with olive oil producers and distributors provide a single source of secured and transparent information through IBM Blockchain technology.”