Meat Snacks Made from Grass-fed Beef Born in Virginia
By Lorrie Baumann
Landcrafted Food is a brand that’s about an idea as much as about its products. That idea is that there’s a place in the American market for responsibly raised grass-fed beef and the family farmers and ranchers that produce it.
The company was started a decade ago by Gary Mitchell, Charlotte Hanes and Brantley Ivey, neighbors in Grayson County, Virginia. The county sits in Virginia’s Blue Ridge Highlands, firmly at the heart of the Appalachian Mountains, and it’s mostly famous for the quality of its bluegrass and old time music. It’s unpretentiously rural, and the people who raise cattle there call themselves farmers rather than ranchers.
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Both Mitchell and Ivey grew up on family farms and wanted to be able to pass that legacy on to their own families. Mitchell’s family has farmed in Grayson County for four generations. Ivey moved to the area about 10 years ago to manage the Hanes farm, and it didn’t take long after he and his wife showed up in the county for them to get together with Mitchell for a conversation about how they were going to wean their cattle operations from the marketplace for commodity beef and generate the revenue that would allow them to give their cattle a qualify life. “The first goal was to raise cattle the way we wanted to and to earn a premium price,” says Mitchell. “Selling into the commodity market, there’s not much motivation for doing it better.”
They went to the nearest folks they could find who might be interested in paying premium prices for quality beef – the white tablecloth chefs in Washington, D.C. Once they’d explained to those chefs how they were raising their cattle – out on pasture year-round, with no hormones or antibiotics — chefs started buying even before the company had its first meat ready for the market. “Restaurants began to tell us they wanted us to be grass-fed, and since we were in the mountains of Virginia, where there’s plenty of grass and no corn, it was a natural fit,” Mitchell says.
“There is no market for grass-fed beef unless you develop it for your product,” adds Ivey. “We developed the market.”
Among the three of them, they own and rent about 3,000 acres, and they began partnering with other local farmers – their friends and neighbors – who saw what they were doing and wanted the premium price that Mitchell, Hanes and Ivey were paying for beef raised to their requirements. Now, they have enough beef available to branch out with a new value-added product that’s shelf-stable so they can sell it on the national market, and the team have just built a processing facility in Independence, Virginia, to make smoked meat sticks. Their Landcrafted Food Smoked Meat Sticks are now available in two flavors, Sweet Smoked and Original Smoked. Each 0.9-ounce stick is packed in a countertop caddy of 20 that’s ready to be merchandised either for individual sale or in the whole box of 20. Each stick has 100 calories, with 3 grams of saturated fat. Because the meat sticks are made from grass-fed beef, they’re lower in saturated fat and cholesterol than most other beef sticks on the market, and they’re also made with less sugar than most processed meat snacks, so they’re particularly Paleo-friendly as well.
Marketing support for the product will include shopper marketing, and a social media campaign is in the planning. The brand will be available on Amazon, and additional retail distribution is in process. For further information, call 276.773.3712, email gary@landcraftedfood.com or visit www.landcraftedfood.com.
Exciting Options for Today’s Home Cooks
By Lorrie Baumann
KeHE prides itself on offering products to help grocery retailers get out in front of emerging trends, so it was no surprise to see that many of the vendors who came to KeHE’s Holiday Show came prepared with options to help home cooks add a punch of flavor to a meal that’s easy and quick to prepare. The KeHE Holiday Show was held June 12-13 in Minneapolis, Minnesota.
Meal kit services have been making bank by providing consumers with a scratch-cook experience that doesn’t require a lot of last-minute thought, much time or advanced cooking skills. Grocers have watched aghast as these services have elbowed their way into this market with offerings of premeasured grocery products and a recipe card delivered to customers’ homes. Grocers have responded by finding ways to offer home delivery themselves, but Blue Apron in particular has turned the tables on grocers by marketing itself as a healthier alternative to the food that consumers might otherwise buy in their local supermarket. KeHE’s Holiday Show vendors brought the goods to help grocers ante their way back into that game, proving that there’s more than one way to appeal to a consumer with a sense of adventure and an urge to cook at home along with limited culinary skills and no set recipe repertoire.
The Spice Hunter, for instance, has some good ideas that make it easier for a home cook to roast a moist, flavorful holiday turkey with its Original and new Lemon, Garlic & Herb Turkey Brine & Bag. One 11-ounce pouch that retails for $7.99 to $9.99 provides the necessities for brining a turkey up to 25 pounds. The home cook stirs the brine mix into a gallon of boiling water to dissolve it, then chills the brine before submerging the turkey into it. After the turkey has brined for 12 to 24 hours, it’s ready to be patted dry and roasted, smoked or deep-fried.
The Spice Hunter is also launching this year its new Korean BBQ and Mango Habanero Global Fusion Rubs. These versatile rubs season grilled proteins and vegetables, but they can also be used as seasonings for dips or salad dressings or even as a popcorn topping. These rubs join a line that includes Mild Sriracha, Coriander Lime, Chipotle Cinnamon, Smoky Chile, Smoky Turmeric, Spicy Garlic and Tandoori. The Spice Hunter Global Fusion Rubs offer home cooks a convenient way to add a hit of flavor to everyday foods, and the range of spices has something to appeal to consumers with varying tolerances for heat.
Cook’s All-Natural Pantry offers pickled vegetables that provide an easy side dish, particularly for consumers who are following the trend to include more vegetables in their diets. A line of organic pickled vegetables packed on farms in the area around Krakow, Poland, will appeal to consumers looking for ethnic authenticity and includes Organic Whole Beets, Organic Sliced Beets, Organic Polish Dill Spears, Organic Polish Dill Slices, Organic Polish Dill Pickles (which are packaged whole), Organic Spicy Sauerkraut (spicy with red peppers and garlic), Organic Beet Sauerkraut and Organic Sauerkraut.
Cook’s Pantry also offers Organic Medium Red Enchilada Sauce, Mild Red Enchilada Sauce and Mild Green Enchilada Sauce. The enchilada sauces retail for $7.99 for a 16-ounce jar.
Tasty Bite is offering new hot and spicy Asian vegetarian dishes in pouches that serve two. The dishes are microwaved for just 60 seconds and retail for around $4.
Indian Coconut Vegetables is vegetables and sweet potatoes simmered in a spicy coconut yogurt sauce. Indian Vindaloo has vegetables and tomatoes in a spicy curry sauce. And Thai Vegetable Curry has potatoes and vegetables stewed in a spicy curry. All of them are GMO- and gluten-free.
Tasty Bite is also launching out a line of Spice & Simmer entree kits that takes its inspiration directly from those boxed meal kits. Each Spice & Simmer peggable package includes whole spices, a marinade and a simmer sauce to make an Asian specialty entree by marinating vegetables or protein, heating spices in oil, adding the marinated vegetables and/or protein and then adding the simmer sauce and simmering. The line includes kits for Korma, Tikka Masala, Kashmir Curry, Thai Green Curry, Szechuan and Teriyaki. The kits are all vegan and have an 18-month shelf life. They contain no preservatives, additives or MSG, and they don’t require refrigeration.
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Pickled Pink is a line of Southern-style pickles made according to old family recipes of friends and business partners Jim Lawlor and Charlie Stephenson, who both spent many years in the restaurant business. They launched their company in 2013 and pointed out at the KeHE Holiday Show that their pickles have been successful because they sell year-round and are popular for grilling and tailgating season as well as for the winter holidays. They work well as part of a charcuterie platter, as an accompaniment for a pork tenderloin or over vanilla ice cream, Stephenson said. “A lot of them taste like Christmas,” he added.
The line includes Sweet Heat Jalapenos, Spiced Watermelon Pickle, Gourmet Jalapeno Pickle, Smokin’ Okra, Perfectly Pickled Peaches and Vidalia Onion & Peach Relish. Coming later in 2017, we can expect to see Spicy Pickled Green Beans and Garlic Dill Pickles join the line.
Lemon & Vine, offered by Erotas Enterprises, a woman-owned family company in Napa, California, is a line of entrees and appetizers made from Greek family recipes given a modern twist. These will work well either for family meals or for a party. Vegetable Pastichio is pasta layered with savory vegetables and tomatoes and baked in a creamy custard – rather like an Italian lasagna with a custard instead of cheese. Packaged in a family size to serve four or in a one to two serving size. The family package retails for $15.99, and the smaller package retails for $9.99.
Meat Pastichio has pasta layered with beef, lamb and tomato baked in a custard. This is also offered in a family size or a single size. The family size, again serving four, retails for $19.99, while the one to two serving size retails for $11.99.
Lemon & Vine Keftethes are savory beef and lamb entree-size meatballs baked in a red wine tomato sauce. A package that serves four retails for $21.99.
For party appetizers, Lemon & Vine offers Lemon Chicken Triangles, Spanakopita, Cheese Tiropita and Eggplant Artichoke Triangles. Each is made from crisp, flaky fillo dough and a filling that includes feta cheese. A 12-ounce box contains 12 appetizers for each variety, and the retail price for these is about $8.99.
Simply Asia is launching Vietnamese-Inspired Pho Broth that requires only the addition of noodles, beef and vegetables to make an authentic pho and Japanese-Inspired Ramen Soy Ginger Chicken Broth that can be turned into an authentic ramen soup with noodles, chicken and vegetables.
To make home preparation easier, Simply Asia also offers the noodles: Japanese-style Soba, Ramen and Udon noodles and Chinese-style Lo Mein. The Pho and Ramen broths will retail for about $2.99 for a package that serves about three. The 14-ounce boxes of Soba, Udon and Lo Mein noodles and the 8-ounce boxes of Ramen noodles will retail for about $2.49.
Southeastern Mills is offering Louisiana Gold pepper sauces in red and green, both made with tabasco peppers. Bottles holding 5 fluid ounces will retail for $1.99, and 2-ounce bottles will retail for $1.49.
The company also offers Better Than Bouillon food bases, and is launching a new Roasted Garlic flavor. The paste can be used right out of the bottle as a seasoning for meats or for grilled vegetables. The website at www.betterthanbouillon.com offers hundreds of recipes for the products, including a whole section devoted to 30-minute meals.
Stonewall Kitchen’s Organic Miso Ginger Dressing Wins Best Condiment Award
Stonewall Kitchen’s Organic Miso Ginger Dressing has received the Best Condiment Award in the oils, vinegars and dressings category from The Dallas Market Center.
“It’s an honor to receive this award,” said Janine Somers, Director of Marketing at Stonewall Kitchen. “For more than 20 years, we continue to stand by our commitment to producing the highest quality and most innovative foods. Our Organic Miso Ginger Dressing is a huge hit and is receiving great industry recognition. Made with wholesome organic ingredients, including white miso, rice vinegar, toasted sesame oil, wildflower honey and candied ginger, it’s simply delicious and the perfect addition to any salad.”
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This is the second award Stonewall Kitchen has received for its Organic Miso Ginger Dressing. In April, the product received the sofi Bronze Award in the Salad Dressing Category from the Specialty Food Association.