NatureSweet Named Official Snacking Vegetable of Little League
As local Little League programs around the world are gearing up and celebrating their Opening Days, NatureSweet is teaming up with Little League for an exciting season as “The Official Snacking Vegetable of Little League Baseball and Softball.”
“We are thrilled to work with our partners at NatureSweet as we continue to find new ways to provide all our families with a fun, healthy, and memorable Little League experience,” said Liz DiLullo Brown, Little League executive vice president and chief marketing and business relationship officer. “As a community-based program, we are excited to align with NatureSweet’s commitment to providing a positive social, environmental, and economic impact within its communities and look forward to partnering with them through 2025.”
As the No. 1 selling snacking tomato brand in the country and an industry leader in greenhouse-grown vegetables, such as tomatoes, cucumbers and peppers, NatureSweet is committed to supporting the thousands of local Little League programs across the United States. As part of its support, NatureSweet will include the Little League brand on its product packaging and is also launching a campaign this year called “Dugout Delights,” which provides families and local leagues with suggestions on iconic snacks they can add to their lineup this season.
In addition to year-round support at the local level, NatureSweet will also be a part of the unique experience within the World Series Fan Zone at the Little League Baseball World Series in Williamsport, Pennsylvania, in August.
“America’s favorite snacking tomato brand is the perfect tasty treat to enjoy while watching America’s favorite pastime,” says Sergio Trujillo, NatureSweet’s Brand Manager of Snacking Tomatoes. “Our fresh produce snacking line of bite-sized tomatoes, cucumbers, and sweet peppers are healthy and convenient treats that nurture developing minds and bodies. We’re thrilled to announce our official sponsorship with Little League as ‘The Official Snacking Vegetable of Little League Baseball and Softball,’ and we are dedicated to aligning both our commitments to providing a positive impact within communities and supporting thousands of Little League programs across the nation.”
For more than 75 years, Little League has partnered with major corporations on a national level to help keep the costs for our local Little Leagues to a minimum, offer unparalleled benefits to those member leagues, support the social impact initiatives of the organization and its local communities, and provide the necessary funding and resources to support local leagues at the grassroots level. Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition, and safety. In short, sponsors provide access and opportunities so that local leagues may offer the best programs possible, helping ensure that players and volunteers can have a fun and rewarding Little League experience while supporting their community.
To learn more about what NatureSweet can offer to local leagues, as well as what all of Little League’s Official Sponsors can provide, visit LittleLeague.org/Sponsors. Additionally, to learn more about the 2024 Little League World Series events, visit LittleLeague.org/WorldSeries and download the World Series app in the Apple App Store or Google Play.
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Season Gives Expo West First Look at New Tuna Line, Rebranding
With a legacy spanning more than 100 years in delivering the highest quality tinned fish, Season reveals a pioneering leap into the future at this year’s Expo West. In a milestone move, the brand is set to introduce an innovative tuna product that promises to redefine industry standards, unveiling a vibrant new brand identity that honors its rich heritage while embracing the future.
As Season embarks on a new chapter, it continues to marry tradition with innovation. The launch of a new tuna product line, combined with a dynamic rebrand, marks a pivotal moment in the brand’s history.
“This dual launch is not just about expanding our product portfolio or refreshing our look—it’s a reaffirmation of our commitment to excellence, sustainability, and the evolution of our brand in meeting the contemporary needs of our consumers,” said Meriem Wadghiri, CEO of Season.
The new Season tuna line is poised to set a benchmark for quality, taste, and sustainability within the seafood industry. Crafted to meet the discerning tastes of modern consumers, this addition exemplifies Season’s dedication to innovation and its promise to deliver only the best. The new tuna product is a testament to the brand’s relentless pursuit of perfection, offering a taste experience that is both authentic and forward-thinking.
For the first time, the brand specializing in sardines and other small but mighty fish will unveil its all-new jarred yellowfin tuna fillets. Officially rolling out this spring and summer, Season brings its same unrivaled standards in sustainability, vetting only the best quality cuts, filleting and packaging incredible flavor to this exciting, breakthrough product. Available in both olive oil and spring water, customers can look for the same iconic Season Sea Maiden – just jarred.
Accompanying the launch of the exciting tuna range, Season proudly introduces a refreshed brand identity, including a new logo and packaging design. This rebranding effort celebrates the company’s storied past while steering it into a future filled with possibilities. The new visual identity captures the essence of Season’s commitment to quality, sustainability, and the deep-rooted values that have guided it for over a century.
At this year’s Expo West, Season invites attendees, food connoisseurs, and industry experts to booth #416 for an exclusive first look at the groundbreaking tuna jars and the unveiling of the brand’s vibrant new identity, demonstrating how the brand is stepping boldly into the future, carrying forward the legacy of quality and innovation that has been the hallmark of Season for generations.
The Sea Maiden, named Mira, remains the face of the company, undergoing a revitalized look that tells the story of women pioneers in the seafood business. Mira stands as the Season ambassador, ensuring consumers of a superior product through trust and guidance. The new logo and packaging is more than a visual change. It’s a celebration of Season’s rich heritage, a modern tribute to the enduring trust and unwavering dedication that has been the backbone of the brand, and an ongoing pledge to not just meet, but exceed consumer expectations. It – along with the booth itself – will reflect the bright future with an unmissable, eye-catching yellow background.
For additional information about Season, explore their website online and follow the brand’s journey @seasonbrandofficial on Instagram.
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Vander Farmers, IGF Expand Distribution of Wagyu Beef Products
Vander Farmers, a family-owned company and farm in Sturgis, Mich., and the leading source of F1 American Wagyu in the Midwest, is substantially expanding distribution of premium Wagyu beef products into new markets across the United States through a partnership with International Gourmet Foods.
IGF is a wholesale distribution company founded in 1987 known for its extensive portfolio of high-quality food with warehouses in Northern Virginia; Charleston, S.C.; Atlanta and Chicago. Through IGF, Vander Farmers’ Wagyu products can now be found in Chicago, Wisconsin and the North/Central Midwest through Viola Imports (IGF’s Midwest branch) as well as the mid-Atlantic.
Prior to this new partnership, Vander Farmers’ Wagyu beef selections have been sought out by some of Chicago’s most prestigious restaurants and acclaimed chefs including Obélix, El Che Steakhouse, Swift & Sons, Frontier by James Beard-nominated Chef Brian Jupiter, Pella Signature, Qing Xiang Yuan Dumplings, Bhoomi Modern Indian Grill, Flour Power and Bon Yeon due to the superior quality beef. Vander Farmers prides itself on using best-in-class technology mixed with ethical and sustainable farming practices to make the best Wagyu steaks, burgers, sausages and more on the market—which also means, no hormones, no antibiotics, pasture grazing, and humane living conditions for all their animals. They also supply Wagyu Beef Franks at multiple Chicagoland area Home Depots through a partnership with Fixin’ Franks, which created a highly publicized response at the home improvement store’s traditional hot dog stand.
This year, Vander Farmers, founded by husband-and-wife team Mario and Marjolein vanderHulst, joins IGF to create a full nose-to-tail American Wagyu program comprised of 15 offerings from every major primal such as beef ribeye, strip loin, flat iron, short rib and more (size and amount vary depending on size of the animal). IGF also will sell gourmet ground beef and offer a variety of pack sizes of these products to its customer base of gourmet food retailers, independently owned restaurants, and artisanal butcher shops.
“IGF is excited and proud to partner with Vander Farmers. Not only is their American Wagyu beef line a great addition to our product portfolio, it also fits comfortably within our model of sourcing quality-focused ingredients and prioritizing sustainable farming and production practices. As a family-owned and operated farm in pursuit of becoming the leading source of premium American Wagyu through their ethically raised cattle, Vander also has a great story that resonates with our customers,” said Mike McDowell, director of sales at IGF. “We very much look forward to growing this partnership with Marjolein and Mario as we expand their distribution to artisan butcher shops, restaurants, and gourmet markets through our network east of the Mississippi.”
Vander Farmers is a love story through and through. Partners Marjolein and Mario vanderHulst grew up in neighboring small towns less than 20 minutes outside of Amsterdam in the Netherlands. Both fond of country life and the freeing life on a farm, the newlyweds came to the Midwest to realize their American Dream in 2001. In the next few years, they started their very own dairy farm and welcomed their first child, all while building a tight-knit community for themselves in Sturgis, Mich.
Almost two decades later and now a thriving family of four, the love between Marjolein and Mario is still on full display. In 2016, Marjolein set out on a mission to find the best Wagyu beef for Mario as a Christmas gift. After weeks of searching, Marjolein couldn’t locate a source of high-quality local Wagyu beef. She told Mario about her unfulfilled mission and the challenges she faced in the process, to which he replied, “Well, I guess we’ll just have to raise it ourselves,” and the rest is history.
Now, the family-owned and -operated farm provides insanely good F1 Wagyu beef (a crossbreed of full-blooded Japanese Black Cattle and Holstein Dairy Cow) that is raised humanely and with full transparency, perfect for an unforgettable meal shared with your family and friends. With a variety of products ranging from premium steak cuts, ribs, F1 Wagyu ground beef and their gourmet Wagyu Beef Franks, Vander Farmers is positioned to be the leading source of Wagyu in the Midwest.
Vander meats are available for nationwide shipping to all 48 states through their website at https://www.vanderfarmers.com and coming to local retailers soon.
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