USDA to Provide Aid to Organic Dairy Producers for Marketing
The U.S. Department of Agriculture will provide assistance for dairy producers with the new Organic Dairy Marketing Assistance Program. ODMAP is established to help mitigate market volatility, higher input and transportation costs, and unstable feed supply and prices that have created unique hardships in the organic dairy industry. Specifically, under the ODMAP, USDA’s Farm Service Agency is making $104 million available to organic dairy operations to assist with projected marketing costs in 2023, calculated using their marketing costs in 2022.
“Organic dairy producers have faced significant and unique increases in their marketing costs, compounded by increases in feed and transportation costs and the limited availability of organic grain and forage commodities,” said FSA Administrator Zach Ducheneaux. “Without assistance, many organic dairies, particularly small organic dairies, will cease production, which not only impacts the domestic supply and consumption of organic milk but also the well-being of many rural communities across the country. This program will keep our small organic dairies in operation as they continue to weather a combination of challenges outside of their control.”
FSA will begin accepting applications for ODMAP on May 24. Eligible producers include certified organic dairy operations that produce milk from cows, goats and sheep.
Adam Warthesen, co-chair of the Organic Trade Association’s Organic Feedstuffs Relief Task Force, and senior director of government and industry affairs for Organic Valley said: “With unprecedented organic feed costs and inflationary pressures over the last couple of years, resources like ODMAP are really going to matter as farmers plan for the rest of this year.”
Britt Lundgren, senior director of sustainability and government affairs at Stonyfield, said: “The costs facing organic dairy today are uncommon and putting serious strain on operations. USDA is right to step in and offer support, and this is a good first step. The alternative is we lose family farmers. We look forward to working with USDA to cover more of the actual costs organic dairies are facing.”
Lia Sieler, executive director of Western Organic Dairy Producers Alliance, said: “We welcome the monetary resources allocated to dairy farmess through ODMAP with much anticipation. Input costs have been at an unprecedented high with no foreseeable changes and farmers are struggling to keep up with these high costs at their current pay price for the specialty products they produce. Farmers are struggling to continue producing a quality, safe and nutritious product with the current costs of doing business. We thank USDA with the help of many members of Congress for stepping in, hearing our voices and working diligently to get money pushed out as quick as possible to help alleviate some of this pain. Our work is not done, but this is a major win for our industry in a time of such uncertainty.”
Chris Adamo, vice president of public affairs and regenerative agriculture policy with Danone North America, said: “Recent increases to cost of feed and overall inputs have significantly impacted organic dairy farms, and on behalf of Horizon Organic, we are grateful for USDA’s thoughtful work and strong support for the farms that supply our customers’ milk.”
How ODMAP Works
FSA is providing financial assistance for a producer’s projected marketing cost in 2023 based on their 2022 costs. ODMAP provides a one-time cost-share payment based on marketing costs on pounds of organic milk marketed in the 2022 calendar year.
ODMAP provides financial assistance that will immediately support certified organic dairy operations during 2023 keeping organic dairy operations sustainable until markets return to more normal conditions.
How to Apply
FSA is accepting applications from May 24 to July 24. To apply, producers should contact FSA at their local USDA Service Center. To complete the ODMAP application, producers must certify to pounds of 2022 milk production, show documentation of their organic certification, and submit a completed application form.
Organic dairy operations are required to provide their USDA certification of organic status confirming operation as an organic dairy in 2023 and 2022 along with the certification of 2022 milk production in hundredweight.
ODMAP complements other assistance available to dairy producers, including Dairy Margin Coverage and Supplemental DMC, with more than $300 million in benefits paid for the 2023 program year to date. Learn more on the FSA Dairy Programs webpage
More Information
To learn more about USDA programs, producers can contact their local USDA Service Center. Producers can also prepare maps for acreage reporting as well as manage farm loans and other programs by logging into their farmers.gov account. If you don’t have an account, sign up today.
Goodbye, Wienermobile; Hello, Frankmobile
Oscar Mayer has ushered in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined “Frankmobile” pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat.
The fleet of six vehicles feature bun-derful new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel – now known as Frankfurters. What’s more, the Frankmobile is offering “Franks for Franks,” so anyone named an iteration of “Frank” can stop by in real life to get their hands on a coupon for a free pack of delicious Oscar Mayer 100% Beef Franks.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” said Stephanie Vance, associate brand manager, Oscar Mayer. “This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it’s Oscar Mayer, you know it will be 100 percent tasty, and 100 percent make you smile.”
The debut of the new Frankmobile comes as Oscar Mayer continues to bring its signature brand platform, “Keep It Oscar,” to delicious new heights. From Frank-themed whistles to comical “please do not lick” decals, Oscar Mayer designed every detail of the Frankmobile to encourage people from takings things too seriously, freeing people up to enjoy themselves with seriously delicious meats, like Oscar Mayer’s 100% Beef Franks.
To learn more about the Frankmobile and track its upcoming stops, visit OscarMayer.com/Frankmobile or follow along on Facebook and Instagram.
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Alaska King Salmon Season Begins, Looks Above Average
The first king salmon from Copper River, weighing 34 pounds, landed in Seattle on an Alaska Airlines flight direct from the pristine waters of Alaska, marking the beginning of what industry leaders expect to be an above-average run for the some of the most delectable salmon in the world. Representatives from Trident Seafoods, the Copper River Prince William Sound Marketing Association, Alaska Airlines and Chef Tom Douglas were on-hand to greet the first of these prized fish.
With 50 years of industry leadership, Trident Seafoods takes pride in distributing Copper River king salmon, known for its delicious, rich taste and high content of omega-3s. Following Trident’s commitment to fleet-to-fork processing, the salmon is delivered from Alaskan waters within 24-48 hours, directly to knowledgeable fishmongers, esteemed chefs, and renowned restaurants nationwide. This ensures consumers with discerning palates can experience the exceptional quality of Copper River salmon at its freshest, leading to unforgettable dining experiences.
“We are very excited to bring in the first king salmon from Copper River and are grateful for all the independent fishermen that continue to choose to be our partners and deliver the best quality and freshest fish to the world. Our history of partnership with Copper River goes back many years and we look forward to continuing working together in responsibly sharing the best from Alaska with the world,” said Joe Bundrant, CEO of Trident Seafoods.
Consumers can find Copper River salmon in numerous restaurants and retailers, including in Chef Tom Douglas restaurants, where he will feature Copper River king salmon in a mouthwatering dish at his Seattle restaurants, including Palace Kitchen, Carlie Room, Lola, Etta’s, and Sea Town. A portion of proceeds from these dishes, from May 16-20, will be donated to the Ballard Food Bank, with Trident Seafoods matching the donation 100 percent.
“I’ve been cooking Copper River salmon for many years and this year I think it’s fitting to partner once again with Trident to support our community by donating proceeds to the Ballard Food Bank and supporting people in need,” said Douglas.
Christa Hoover, the executive director of the Copper River Prince William Sound Marketing Association reflects, “As this momentous season launches, we are so pleased that we’re also celebrating our 40th Anniversary. It’s been incredible to see and let people know how much the fishery has evolved and yet remains steadfastly committed to quality for the consumer.”
To bring the fish to tables so quickly, it’s imperative to have immediate transportation from Alaska to the rest of the country.
“Alaska Air Cargo has a special partnership with the Alaska seafood industry, which is recognized worldwide for its sustainable fishing practices,” said Adam Drouhard, managing director at Alaska Air Cargo. “Our cargo employees across more than 110 airports are working around the clock to ensure we deliver the first catch of wild Copper River salmon to market, often within 24 hours of being pulled from the water.”
Copper River King Salmon is available through June, at retailers and restaurants across the country.
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