Totino’s Scores Pete Davidson for NFL Playoff Promotion
As the Big Game approaches, Totino’s Pizza Rolls is making a bold play to rescue football fans from disappointing pizza delivery experiences in a new ad campaign airing during playoff season. In partnership with comedian and actor Pete Davidson, Totino’s aims to dethrone traditional flat pizza and help fans experience game day with Pizza Rolls snacks that are a touchdown in every bite.
While pizza remains the undisputed champion of the Big Game and topping the list of most ordered delivery foods, nothing ruins game day — other than the agony of your team taking a loss — like an unfortunate pizza delivery experience. Recognizing the plight of pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the field just in time for the playoffs, equipped with their arsenal of delicious, bite-sized pizza snacks that are ready in minutes.
“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. “Let’s give the people what they deserve — delicious, piping hot pizza snacks!”
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties. In the first spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling to receive a pizza delivery order and shows him why Totino’s is the best way to snack on game day. In “Pete’s Za Party,” consumers get a peek into his ultimate and over-the-top game day set up complete with a conveyer belt producing Pizza Rolls and even a built-in air fryer in the “hot seat,” all allowing him to enjoy Totino’s without ever having to leave his couch.
“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, brand experience manager for Totino’s. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”
In addition to its collaboration with Davidson, Totino’s is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with both a pre-show integration in partnership with fan-favorite hot sauce brand Tapatio. While no stranger to engaging and celebrating its growing fanbase of Hispanic snackers, Totino’s is releasing its first Spanish-language ad spot, “Hang Time” during Univision’s broadcast. The comedic spot shows how a pizza delivery driver’s day turns into an epic hang out as he joins the homeowner to experience first-hand the joys of selecting a superior snacking option like Totino’s Pizza Rolls.
Totino’s Pizza Rolls snacks promise to deliver an unmatched snacking experience for football fanatics. With the reliability of always being hot and ready in just minutes, these savory bites ensure a tasty touchdown celebration from the comfort of your couch.
For more information on all of Totino’s offerings, visit Totinos.com and follow Totino’s™ on social at Instagram, TikTok, Facebook and Twitter.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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Yerbaé Plant-Based Energy Expands Distribution With Mariano’s
Yerbaé Brands Corp., a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano’s, a mid-west supermarket chain owned by Kroger.
In a noteworthy development, Yerbaé’s products have been officially authorized by Mariano’s for distribution across all locations in the greater Chicago region. Mariano’s, a subsidiary of Kroger, has become a key player in the supermarket industry in the Midwest since opening its doors in 2010.
Commencing Jan. 10, Yerbaé’s four refreshing SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade—will be available for purchase at all Mariano’s locations. This expansion not only underscores Yerbaé’s commitment to providing innovative and health-conscious beverage options but also reflects the brand’s strategic vision for increased accessibility.
“We are excited to announce our partnership with Mariano’s, a trusted name in the supermarket industry. This collaboration allows us to bring Yerbaé’s refreshing beverages to a wider audience within the third largest domestic market in the United States, and additionally expands Yerbaé’s growing demand in the Midwest marketplace,” said Seth Smith, vice president sales of Yerbaé Plant-Based Energy.
Yerbaé is proud to be part of the Mariano’s portfolio, aligning with the supermarket’s commitment to providing a premium shopping experience. The inclusion of Mariano’s in Yerbaé’s distribution network marks a substantial milestone for the company’s growth and market reach.
Yerbaé Brands Corp., makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly.
Founded in Scottsdale, Ariz., in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment.
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Steeped Offers Alternative as Compostable Gourmet Coffee Bags
Steeped Coffee, a Certified B Corp, is celebrating National Gourmet Coffee Day this Jan. 18 with a non-traditional ask for gourmet coffee lovers: reduce your coffee waste. Steeped is leading a movement to reduce the world’s dependence on non-recyclable, single-serve coffee pods, and has pioneered a revolutionary single-serve brewing method that preserves the full flavor of gourmet coffee while being fully compostable and requiring no brewing machinery.
More than 10 billion single-serve coffee pods end up in landfills each year. The number of pods consumed since 2009 could wrap around the planet more than 500 times. With a process brewed similar to tea, Steeped is helping to make quality coffee from hundreds of top brands accessible and sustainable. Steeped Packs contain craft-roasted, freshly ground pre-portioned coffee that is triple nitro-sealed to guarantee each perfect, “barista-approved” cup. The company’s Guilt-Free Packing is commercially compostable, from the outer packaging to the inner Steeped Brew Bags.
“At Steeped, we are changing the way people view single-serve coffee, delivering all of the benefits with none of the barriers,” said Josh Wilbur, founder and CEO. “We are proud to help drive a global movement to reduce our impact on the planet.”
Steeped was honored in 2023, making the 2023 Inc. Magazine’s Best in Business list, USA Today’s 10Best List and Good Housekeeping’s list of top coffee makers. More than 500 top roasters across the country now use the company’s revolutionary Steeped Brewing Method. Steeped Packs are available for purchase online, at grocery stores or through hospitality, office and other wholesale providers.
“Steeped doesn’t take its barista-approved standards lightly and we’ve worked closely with industry leading experts to validate every aspect of the Steeped Method from freshness, quality, extraction, shelf life, and most importantly, consistent taste to bring the most authentic specialty experience directly to single-serve coffee lovers,” Wilbur said. “We are proud of the incredible partnerships we’ve forged with the industry’s top specialty coffee roasters, including names like Counter Culture, Addictive and Cat and Cloud.”
Steeped Coffee features include:
● 100 percent specialty coffee: quality coffee ethically sourced directly from farmers
● Steeped Brew Bag: non-GMO filters that regulate ideal water-in and maximum flavor-out
● Guilt-free packaging: made using plant-based renewable and compostable materials
● Nitro sealed: removes oxygen, stopping the clock on freshly ground beans
● Pre-portioned single-serve: only brew what you use, reducing wasteful consumption
● Precision ground: consistent water-cooled grinding to the micron
● Just add water: single-serve convenience with no machines required
● Barista approved: tested by multiple independent specialty coffee Q-graders for freshness, quality, and taste
Steeped, Inc. based in San Francisco, is a Certified B Corp and Benefit Corporation focused on every detail from farm-to-cup and beyond, to bring people the most convenient, quality, ethically sourced, and sustainably packaged products available. Steeped is the new standard in coffee helping to make quality coffee more accessible through its proprietary technology and Steeped Brewing Method that is licensed to over 500 of the top specialty roasters around the globe. Steeped delivers 100 percent freshly roasted, precision ground, and nitro-sealed specialty coffee pre-portioned within Steeped Brew Bags. Steeped Coffee is the simplest way to make a perfect cup of coffee by just adding water, with no machine needed. Welcome to Coffee Simplified.
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