Olipop Names Camila Cabello as Brand Ambassador
Functional soda brand Olipop has signed multi-Grammy nominated Cuban born singer/songwriter Camila Cabello as its first major brand partner. While known primarily as a singer, songwriter and actor, Cabello is also a passionate businesswoman working to support brands with impactful missions. The partnership will center around deep creative collaboration on upcoming marketing initiatives, as well as ongoing involvement and advocacy of their shared mission in the health and wellness space.
This partnership is a testament to the better-for-you beverage’s current exponential growth and long-term ambition to transform the traditional soda industry, as Cabello is going against the grain by choosing to partner with an up-and-coming brand like Olipop.
“What we put into our bodies can lead to so many different health issues, including negative effects on your mental health,” said Cabello. “I’m proud to partner with a brand that is working to provide healthier drink options that align with how I strive to live.”
“Authentic alignment with our talent partners is critical to us, and our partnership with Camila sprung out of her organic love for the product and our love for her amazing values and creativity,” said Ben Goodwin, Olipop’s founder, formulator and CEO. “We are thrilled to partner with Camila to amplify Olipop ’s involvement in meaningful cultural moments born out of making a positive change in society and spreading true enjoyment in the process.”
Cabello was previously announced as an Olipop investor in February 2022, but is deepening her relationship with the brCaand with this new deal. OLIPOP’s delicious product offerings, health benefits, and transparency to customers have attracted additional strategic celebrity and business investors including Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic, Gwyneth Paltrow, top execs from ClassPass, TikTok, Shake Shack, Equinox, and many more.
Since launching in 2018, Olipop has already achieved a striking valuation of $200 million, disrupting the traditional soda industry and amassing widespread appeal for its tasty, nostalgia-infused flavors, and proprietary gut-friendly formulation. The brand was started by beverage entrepreneurs Goodwin and David Lester who set out to create a functional soda—one with a familiar and delicious taste but with the added benefits of microbiome and digestive health support.
While traditional soda is loaded with sugar and additives, each can of OLIPOP has only 35-45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber, which is one-third of the daily recommended amount. The product is eliminating the consequences of the traditional soda category, and making way for a new functional soda with benefits, changing the trajectory of health outcomes for many consumers.
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Chef Unveils Colicchio Collection Premium Sauces
The Colicchio Collection, featuring a line of ultra-premium cooking and pairing sauces crafted by chef and restaurateur Tom Colicchio in partnership with The Jersey Tomato Co. and KEEN Growth Capital, has debuted for purchase online.
Colicchio looked to Italy’s most beloved culinary regions for inspiration in crafting the six sauces, all made with 100 percent vine-ripened New Jersey tomatoes, which are prized for their sumptuous flavor and delicate balance of sweetness and acidity. Each sauce in the Colicchio Collection is made with ingredients unique to its region of Italy and is intended to complement a range of dishes, including six recipes developed by Colicchio to highlight the sauces’ distinct flavor profiles, from clams with pancetta and mustard greens to eggplant shakshuka.
“I wanted to capture the exciting variety of cuisines throughout Italy in a collection that home cooks could use to elevate and enhance their everyday cooking,” Colicchio said. “The inherent brightness and balance of these sauces allows the regional ingredients to shine through, taking stews, braised and grilled meats, seafood, even pizza to another level of flavor and vibrancy.”
Colicchio first joined The Jersey Tomato Co. in 2020 as an equity partner, brand ambassador and culinary consultant driving innovation. The Colicchio Collection marks the New Jersey native’s first original offering in partnership with the brand.
“It’s been a joy to collaborate with chef Colicchio on The Jersey Tomato Co., and we’re thrilled to introduce consumers to his first original, ultrai-premium line,” says Mike Hagan, CEO of KEEN Growth Capital’s Emerging Brands Portfolio. “It’s an exciting chapter of what we hope becomes a cornerstone of the home kitchen.”
As with all The Jersey Tomato Co. sauces, the Colicchio Collection is lower in sodium, gluten-free, non-GMO and Kosher, and has no added sugars or artificial preservatives. The six sauce flavors include:
- Liguria: lemon, white wine, provençal herbs
- Trentino: wild mushroom, parmesan, rosemary
- Sicilia: orange, black olive, white wine
- Piemonte: barolo wine, sage
- Abruzzo: saffron, fennel pollen
- Calabria: eggplant, zucchini, and chilis
The Colicchio Collection is available as a Club Colicchio subscription with exclusive member benefits and as a one-time purchase of $45 for a set of three 16-ounce jars.
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California Pizza Kitchen Dressings to Land on Store Shelves
California Pizza Kitchen has formed a strategic retail partnership with Litehouse Inc., the leading refrigerated salad dressing brand in the United States, according to IRI.
The partnership, designed to leverage growing consumer demand for creating restaurant-quality experiences in the home, will introduce a collection of new CPK-branded salad dressings inspired by the popular salads found on the brand’s in-restaurant menu. Scheduled for early 2023, the salad dressing launch will include a range of new flavor varieties and lean heavily into CPK’s reputation for creativity, fresh ingredients, and unexpected combinations.
CPK and Litehouse restaurant brands bring immediate consumer familiarity, trust and innovation credentials to retail categories that may need fresh thinking. The CPK brand consistently ranks at or near the top for “Brand Image” and “Trend Setting” in the Technomic restaurant brand quarterly report, giving the new dressings partnership built-in momentum.
“Our guests tell us they want more of their favorite CPK items available to bring to their at-home meal experiences,” said Jim Hyatt, CEO and president of CPK. “Our chefs make everything in-house from scratch daily, including our delicious salad dressings. Because we hold ourselves to the highest standards in quality and taste, it was important that our partner share the same exacting standards, and Litehouse is that perfect partner. We are proud to collaborate with a like-minded company to bring CPK dressings to the grocery store shelves for all the fans across the country who crave more than just our pizza.”
Recognized as a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, Litehouse has made aggressive moves to expand its footprint into different sections of the grocery store, including center store. The CPK partnership allows Litehouse to build on its deep 50+ year history as a leader in freshness and quality, continue expanding into center store, and give consumers and retailers more of what they want – fresh and creative new products that can shake up and reinvigorate traditional categories.
“The Litehouse name is synonymous with best-in-class flavors and product innovations in the dressings and dips categories, just as CPK is in the restaurant category, making this partnership a perfect match,” said Kelly Prior, CEO of Litehouse. “Our category expertise, culinary excellence, and manufacturing capabilities allow us to bring innovative new products to market on an efficient timeline, and we are thrilled to partner with CPK to bring its beloved restaurant dressing recipes to life at retail.”
CPK-branded salad dressings will be available in the salad dressing aisle at grocery retailers nationwide in early 2023.
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