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Plant-based Protein

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Impossible Chicken From Plants Lands in Whole Foods Market

This month, Impossible Foods is bringing its fan-favorite Impossible Chicken From Plants to select Whole Foods Market locations in the United States, expanding consumer access to delicious, nutrient-dense meat from plants that’s better for the planet.

Starting May 2024, Whole Foods Market shoppers can enjoy the No. 1 chicken-from-plants product in the United states, Impossible Chicken Nuggets, which are described as tasting as good or better than animal chicken nuggets in a consumer taste test. Impossible Chicken Nuggets will be joined in the freezer aisle by Impossible Chicken Patties – preferred by 61 percent of consumers over a leading animal chicken patty –– as well as both of their spicy counterparts.

Impossible Chicken Nuggets and Chicken Patties offer high-quality protein and fiber in each golden, savory serving, and are nutritionally competitive with their animal counterparts with no cholesterol, up to 35% less total fat and up to 60 percent less saturated fat. Impossible Chicken is also responsible for approximately 44 percent less water consumption, 49 percent less land usage and 36 percent less greenhouse gas emissions than animal chicken.

“Launching in Whole Foods Market is a proud moment that’s been a long time coming. Impossible Chicken will now be broadly available and distributed in retail across America – we can’t emphasize enough the impact this will have on the consumer, the category and the planet,” said Peter McGuinness, president and CEO of Impossible Foods. “We’re already available in tens of thousands of retail stores across the country, and working with Whole Foods Market allows us to reach even more shoppers. They’re more conscious about their well-being and the environment, and are seeking delicious, nutritious food options that match their lifestyle. We look forward to Impossible Chicken being added to their weekly grocery lists.”

Whole Foods Market is widely recognized for helping bring organic and natural food products into the mainstream. Now, the leading natural foods purveyor is further expanding accessibility to plant-based products with Impossible’s best-selling chicken from plants.

“We’re thrilled to announce the arrival of Impossible Chicken From Plants at Whole Foods Market,” said Christopher Manca, principal category merchant at Whole Foods Market. “This exciting addition reflects our commitment to providing diverse, flavorful options for plant-based eaters, making it even easier to enjoy delicious meals that align with our customer’s dietary preferences.”

The announcement comes as Impossible Foods continues its streak as the fastest growing major meat from plants brand in U.S. retail, outpacing the growth rate of the rest of the U.S. plant-based meat category in both dollar sales and unit sales across its expansive network of more than 30,000 retail locations. In March 2024, the company revealed it would be leveraging this position of strength to evolve its overall brand identity to be more welcoming and approachable to flexitarians and meat-eating consumers, as it seeks to further grow awareness and household penetration for itself and the broader plant-based category.

Shoppers across the US can expect to see Impossible Chicken in its new, bold red packaging in the freezer aisle of select Whole Foods Market locations over the coming weeks.

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Mush Foods, Pat LaFrieda Launch LaFrieda 50CUT Burger

 

Mush Foods, the culinary innovator behind 50CUT, the mushroom and mushroom root blend for chefs, partnered with Pat LaFrieda, America’s most iconic meat purveyor, to launch the new LaFrieda 50CUT Burger.

Mush Foods, the culinary innovator behind 50CUT, chef-ready mushroom and mushroom root blends for restaurants and foodservice, has partnered with Pat LaFrieda, America’s most iconic meat purveyor, to launch the new LaFrieda 50CUT Burger. The first nationally co-launched burger made with 50CUT is a 6-ounce mouth-watering beef and mushroom patty that can satisfy any burger lover’s craving, while boosting nutrition, increasing yield, and improving environmental impact with every bite. 50CUT is crafted from mushrooms and mushroom roots grown in upstate NY and is available to Pat LaFrieda’s more than 1,600 restaurant and foodservice customers nationwide.

Pat LaFrieda is an inspirational innovator and a visionary champion of up-and-coming partners that help expand and develop the meat category. We couldn’t have asked for a more experienced and trusted partner to introduce our first 50CUT collaboration to restaurants, contract foodservice operators and chains nationwide,” said Shalom Daniel, CEO and co-founder of Mush Foods. “The LaFrieda brand is synonymous with excellence and boasts a legacy of firsts, continually raising the bar and setting the direction for the entire category. I’m thrilled to have co-crafted this special blend burger now available to LaFrieda customers.”

The LaFrieda 50CUT burger is a 50-50 blend that pairs equal measures of premium ground beef with a mix of premium mushrooms such as oyster, trumpet, shiitake, and lion’s mane, to add a rich umami flavor, improve yield and enhance nutrition in the burger. This is achieved while retaining the juicy, meaty taste and texture of full-beef burgers. The result is a deeply satisfying, protein-rich patty that addresses the environmental concerns of consumers and the restaurant industry today.

“There is an art to a great burger, and the LaFrieda 50CUT is going to amaze burger lovers. It delivers on every expectation for a delicious burger while adding nutritional value and being gentler to the planet,” said Pat LaFrieda, CEO of Pat LaFrieda Meat Purveyors. “I’m passionate about pushing boundaries and growing the business through innovation. After tasting 50CUT, I was ready to team with Mush Foods to introduce a LaFrieda 50CUT beef burger 20 years after I purchased the first burger machine for the business.

LaFrieda 50CUT is available now for menus nationwide.

Food industry veteran Shalom Daniel, Dr. Idan Pereman (agriculture) and Dr. Dan Levanon (biology) started Mush Foods, a culinary innovator and creator of 50CUT, a unique line of premium mushroom and mushroom root blends for use in meat dishes. When added to ground meat, 50CUT provides all the beneficial attributes of mushrooms, like umami flavor and positive nutrition, while significantly reducing the environmental impact of the dish.

Based in New York, Mush Foods works with local farmers to grow mushrooms and mushroom roots above ground through a proprietary and sustainable cultivation technique that maximizes access to this nutrient-rich and delicious culinary treasure that usually remains buried underground. Chefs and diners can count on 50CUT’s clean label – no seasonings, no binding agents, no additives, or preservatives.

Pat LaFrieda is a renowned third-generation butcher and CEO of Pat LaFrieda Meat Purveyors. Famous for dry aged beef and working with small domestic farms from all around the country, LaFrieda supplies over 1,600 of the nation’s finest restaurants with prime beef and other meats, from tomahawk steaks and ribeyes to wagyu beef, burgers, lamb and chicken. He has created over 50 custom hamburger blends and is the mastermind behind the famous “Black Label Burger” at Minetta Tavern, as well as signature custom blends for the likes of Shake Shack, Union Square Café and Blue Smoke. His state-of-the-art 50,000 sq. ft. flagship production facility boasts the largest dry aging room in the world.

In 2012, Food Network debuted “MEATMEN,” the reality show that followed Pat, his father Pat LaFrieda Sr. and his cousin Mark Pastore through their daily work, meeting with the most famous chefs around in the most sought-after restaurants.

LaFrieda has two Pat LaFrieda Original Filet Mignon Steak Sandwich kiosks at Citi Field – the home of the New York Mets, in addition to a full service restaurant, the Pat LaFrieda Chop House. And in 2014, LaFrieda Meats became the official burger of the Mets, in addition to adding a Meatball Slider stand. He also operates a Pat LaFrieda stand at DUMBO’s Time Out Market, and supplies the entire U.S. Open with beef every year in addition to operating his own stands there.

In fall 2014, Atria Books published Pat’s first book, “Meat: Everything You Need to Know.” It’s a veritable meat encyclopedia from which home cooks can learn Pat’s best meat tips, recipes, stories and more.

In October 2021, Ecco published Pat’s second book, Glorious Beef: The LaFrieda Family and the Evolution of the American Meat Industry,a fascinating chronicle of his family’s storied history from humble beginnings to the top echelon of the meat industry.

For more news of interest to the plant-based proteins industry, subscribe to Gourmet News.

Exclusive: ADF Foods Unveils Truly Indian at Natural Products Expo West

EXCLUSIVE TO GOURMET NEWS

ADF Foods, a fourth-generation, family-owned leader in gourmet frozen and shelf-stable Indian foods, presents a new brand, Truly Indian, that celebrates ADF Foods’ rich culinary legacy while delivering exceptional craftsmanship and quality to the U.S. market. 

The unveiling will take place at Natural Products Expo West on Thursday, March 14, at the Truly Indian booth number #524. 

“Truly Indian represents a culinary journey dedicated to bringing the best freshly prepared Indian food to your home,” says Bimal Thakkar, CEO of ADF Foods, “With a commitment to quality and a dedication to preserving the rich flavors of India, we are excited to bring the diverse and vibrant tastes of our homeland to American households.”

Truly Indian, the latest addition to the ADF Foods family of brands, embodies this culinary legacy with a commitment to authenticity and artisanal quality. It offers a range of freshly crafted Indian foods, marking an exciting chapter in delivering the Indian food experience to the West.

Established in 1932 as a humble storefront in Mumbai, ADF Foods has evolved into a global producer of over 400 diverse products, serving families in 55 countries. From delectable frozen snacks and meals to robust cooking sauces and shelf-stable ready-to-eat entrees, each product is freshly made in India using time-honored small-batch techniques and artisanal craftsmanship.

With meticulous attention to detail, ADF Foods’ chefs artfully blend fresh, healthy ingredients with the finest Indian spices, ensuring that every Truly Indian dish is bursting with flavor.

Plant-Based Entrees

  • Plant-Based Butter Chik’n (Frozen): A plant-based take on the classic flavors of Butter Chicken in a convenient frozen format

    Samosas
  • Vegetable Samosa: A flavorful blend of vegetables encased in a golden, crispy pastry, perfect for sharing. Approximately 80 percent of Indian restaurants in the US feature ADF Foods’ samosas. 
  • Jumbo Vegetable Samosa: A larger version of the classic samosa, promising an indulgent bite.

    Naan 
  • Tandoori Naan: Soft and pillowy naan bread, expertly baked to perfection, ideal for pairing with a variety of dishes. 
  • Tandoori Garlic Naan: Infused with aromatic garlic, this naan elevates any meal with its bold flavors.

    Vegan Cooking Sauces
  • Butter Chicken Sauce: A luscious, plant-based rendition of the beloved Butter Chicken sauce.
  • Tikka Masala Sauce: Rich and aromatic, this vegan Tikka Masala sauce brings t
  • he essence of Indian cuisine to your kitchen. 
  • Madras Curry Sauce: A harmonious blend of spices in a vegan curry sauce, offering a taste of Southern India. 
  • Vindaloo Sauce: Bold and spicy, this vegan Vindaloo sauce is an invitation to savor the flavors of Goa.

    Ready to Eat Meal Pouches, Vegan Entrees 
  • Curried Chickpeas (Chana Masala): Chickpeas simmered in a fragrant curry, creating a hearty and satisfying dish. 
  • Spiced Lentil & Bean Chili (Dal Makhani): A comforting blend of spiced lentils and beans, offering a true taste of North India. 
  • Creamed Spinach & Tofu Curry (Palak Tofu Paneer): A creamy and indulgent spinach and tofu curry that’s both nourishing and delicious. 
  • Potato Pea Curry (Aloo Matar): A classic combination of potatoes and peas in a flavorful curry, reminiscent of home-cooked comfort.

    Ready to Eat Meal Pouches, Vegan Rice 
  • Tikka Masala Rice: Fragrant basmati rice paired with the iconic Tikka Masala sauce, creating a convenient and tasty meal. 
  • Bombay Biryani: Aromatic and flavorful, this vegan Biryani showcases the culinary diversity of India.

    Roti Wraps, Indian Street Food 
  • Cottage Cheese & Green Pepper (Paneer Tikka): A fusion of flavors wrapped in a soft roti, capturing the essence of Indian street food. 
  • Tandoori Spiced Potato (Tandoori Aloo): Spiced potato filling wrapped in a tandoori-flavored roti, offering a satisfying and flavorful bite. 
  • Cauliflower and Potato (Aloo Gobi): A medley of cauliflower and potato, encased in a soft roti for a handheld delight. 
  • Cottage Cheese & Biryani (Paneer Biryani): A marriage of paneer and biryani, expertly wrapped in a roti for a convenient and savory treat.

    For sales inquiries, contact Rasa Kumar, senior vice president, Truly Indian, Rasa@adf-foods.com

Truly Indian is a proud member of the ADF Foods family of brands. Born out of the rich culinary heritage of ADF Foods, Truly Indian is committed to delivering authentic and flavorful Indian foods. With a focus on quality, tradition, and innovation, Truly Indian brings the diverse and popular flavors of India to tables around the world. http://www.trulyindianfoods.com/

For more news of interest to the specialty food industry, subscribe to Gourmet News.

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