Snack Foods
Bitchin’ Sauce Launches 30-Day Bowl Challenge
If feeding your family and yourself feels like a juggling act most days, you’re not alone. But what if there was a way to simplify meals, feel more energized, and actually get excited about what’s on your plate? (Or in this case… your bowl!)
Introducing the 30-Day Bowl Challenge, launching June 1st–led by Starr Edwards, the chef, creative force, and busy Bitchin’ Sauce CEO who somehow manages it all with a bowl in one hand and a little helper on the kitchen counter.
For 30 days straight, Starr will be whipping up and sharing one vibrant, delicious, and totally doable bowl a day–each one loaded with clean, whole foods and topped with her cult-favorite Bitchin’ Sauce. And she wants you to join her!
What is the Bowl Challenge?
It’s simple: one healthy bowl a day for the month of June. Think savory grain bowls, sweet breakfast bowls, colorful lunch bowls piled high with veggies–meals that are quick to build, fun to customize, and will leave you feeling awesome from the inside out.
Follow along on Instagram (@bitchinsauce) where Starr will post daily bowl inspo, weekly grocery lists, and helpful tips to make bowl-building a breeze–whether you’re cooking for one or feeding your whole crew.
“When I’m eating well, I sleep better, I focus better, and I feel more present in everything I do,” says Starr. “With five kids and a company to lead, I need healthy food that’s as energizing as it is easy. Bowls are my secret weapon!”
And with summer around the corner and the kids home more, mealtime can feel like an even bigger challenge. That’s why bowls are perfect: everyone picks what they love, builds their own combo, and tops it with Bitchin’ Sauce!
“It’s the one thing we all agree on,” Starr laughs. “From spicy Heat and smoky Chipotle to our lemony garlic Original, fresh Pesto, or the bold, warming spices of Bombay–there’s a sauce for everyone in the family!”
Why Join the Bowl Challenge?
It’s easy: just one bowl a day, made your way.
It’s healthy: filled with real, whole foods that keep you going.
It’s flexible: works for any meal of the day.
It’s energizing: a fun reset for you and your family.
The 30-Day Bowl Challenge isn’t about changing your whole routine–it’s just one good habit to add to your day. A simple, nourishing bowl made with love. And if you pair it with a glass of bubbly? Even better. Cheers to keeping it easy, tasty, and totally Bitchin’!
About Bitchin’ Sauce
Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin’ Sauce makes everything taste Bitchin’–from veggies and burgers to tacos, bowls, and beyond. Now available nationwide at retailers including Costco, Whole Foods, Target, and Kroger, you can find your favorite flavor in the refrigerated deli section or at www.bitchinsauce.com.
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good2grow Launches Summer ‘On the Road’ Campaign
good2grow, a leading beverage and snack brand for kids, has launched its fourth annual “On the Road” campaign with exciting new opportunities for families to enjoy the summer road trip season, including a national sweepstakes and partnership with Pack Up + Go. Now through July 25, 2025, the two brands are giving families the opportunity to enter for a chance to win a free road trip as well as weekly first-prize giveaways.
good2grow’s annual summer campaign aims to help families enjoy mess- and meltdown-free travel through prizes, resources and like-minded partnerships. This year, the brand is taking their sweepstakes to the next level through its partnership with Pack Up + Go, a travel agency that specializes in planning surprise vacations across the U.S. Two grand prize winners will receive their own personalized family road trip planned and booked by Pack Up + Go (valued at $4,000), a prize pack that includes family travel must-haves curated by good2grow and an assortment of the brand’s signature character-topped beverages and Snackers. The brand will also select one first-prize winner per week to receive the family travel must-haves prize pack and good2grow product assortment. Details to enter, including rules and regulations, can be found here.
“We strive to bring new, fresh elements to our On the Road campaign each year, and our partnership with Pack Up + Go this year adds a whole new level of excitement for our fans,” said Edzra Gibson, vice president of brand marketing for good2grow. “Their team’s passion for minimizing vacation planning stress and maximizing family fun make them the perfect partner for this campaign.”
“At Pack Up + Go, we believe travel is one of the best ways for families to take a break from daily life, connect with one another and enjoy new experiences together,” said Lillian Rafson, founder and CEO of Pack Up + Go. “We’re thrilled to team up with good2grow to help more families create unforgettable memories on the road this summer!”
To learn more about good2grow, visit good2grow.com and follow them on Instagram and Facebook.
About good2grow
good2grow inspires kids to eat and drink healthier with an innovahttps://www.gourmetnews.com/wp-admin/post.php?post=13210&action=edittive line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney, Universal, Hasbro, Nickelodeon, Warner Bros and many more. Parents love that the packaging is reusable, dishwasher-safe and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target, Walmart, Kwik Trip, Walgreens, and CVS. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.
About Pack Up + Go
Pack Up + Go is a travel agency that plans curated vacations around the United States. The catch? Travelers don’t discover their destination until the day they depart! Since 2016, Pack Up + Go has sent over 45,000 travelers to more than 300 destinations nationwide, inspiring spontaneous travel and supporting economies in lesser-visited destinations around the country. Pack Up + Go is a woman-owned business, and is committed to making travel stress-free, safe and accessible for all! To learn more about Pack Up + Go, visit packupgo.com and follow the brand on Instagram, Facebook, and TikTok.
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Hormbles Chormbles ‘Make Candy Make Sense’
Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,” born out of the idea that there should be a guilt-free option for those looking for a healthier, delicious indulgence.
Founded by Jared Smith, co-founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy first, made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g bar is crafted using high-quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.
“Candy never really made sense to me,” said Smith. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”
Hormbles Chormbles is designed to taste like candy – because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.
“The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value,” Jared added. “At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.”
With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile is reflective of the brand’s commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.
Peter Rahal, RXBAR co-founder and founder of David, sits as a key advisor, lending his expertise to the brand’s strategic growth to break into the $28.1B US chocolate candy market.
Hormbles Chormbles is now available for purchase at hormbles.com. The product is available in four flavors – Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter – retailing for $39.99 per box (12 bars).
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