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Snack Foods

Back to Nature Brand Sold to Barilla Group

B&G Foods, Inc. has completed the sale of the Back to Nature brand to BA Brussels, LLC, a subsidiary of Barilla America, Inc.

B&G Foods intends to use the proceeds from the sale for general corporate purposes, including the repayment of long-term debt and the purchase of assets useful in B&G Foods’ business, and to pay taxes, fees and expenses related to the sale.

Back to Nature features a portfolio of plant-based, non-GMO products that compete in the United States cookies, crackers, granola and nuts & trail mix categories. Founded in 1960, the brand is mainly distributed in the U.S. natural and specialty channels and is committed to providing people with good food made with nature-inspired recipes.

Barilla, a fourth-generation family-owned company founded in 1877 is an international food company, leading in pasta and bakery products, and present in more than 100 countries. It has a strong bond with the United States, where it has operated since 1996, and is currently the #1 pasta brand. The acquisition of Back to Nature is consistent with Barilla’s long-term strategy to build a strong multi-brand bakery platform in the United States, where the Group is already market leader in the crispbread category with the Wasa brand.

Barilla is a leader in the European bakery products sector and has expertise in, and a reputation for, healthy, good-for-you snacking products. The acquisition of Back to Nature provides Barilla with a strong platform from which to build and grow in the dynamic North American bakery marketplace.

“At Barilla, we aspire to build a long-term and significant presence in the U.S. baking industry and this operation reminds me of when we first started our journey with pasta over 25 years ago and we are now the market leader. The acquisition of Back to Nature is a key step for this exciting journey”, said Guido Barilla, chairman of the Barilla Group. “We focus all our business activities and products on health and indulgence and hence Back to Nature was a natural choice. We are excited to see how our efforts will evolve in the future”.

Barilla confirms its commitment to ensure people have access to good, sustainable food with consistent improvements in its nutritional profile. The Italian based family company, founded 145 years ago, brings together 8,700 people around the world, and a supply chain that shares its values and passion for quality.

Barilla is a family business chaired by the brothers Guido, Luca and Paolo Barilla. It was founded by their great-grandfather Pietro Barilla, who opened a bakery in Parma in 1877. Barilla is renowned in Italy and around the world for the excellence of its food products. With its brands – Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Tolerant and Pasta Evangelists – it advocates tasty, hearty and wholesome nutrition, inspired by the Mediterranean Diet and the Italian lifestyle.

Based in Parsippany, N.J., B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G Foods’ portfolio of more than 50 brands includes B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria.

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Blue Diamond Growers Participates in Rose Parade

Blue Diamond Growers, the world’s leading almond marketer and processor, is participating in the 2023 Rose Parade presented by Honda, an iconic annual event held in Pasadena, Calif., on Jan 2. For the fifth year in a row, the Sacramento-based co-op will honor the people and pollinators that make Blue Diamond almond products possible, highlighting the farmer-owned cooperative’s commitment to sustainability, pollinators, and biodiversity with a custom-built float brimming with fresh flowers and featuring Blue Diamond almond growers.

Meticulously built to honor the almond pioneer’s past, present, and future, Blue Diamond will charm Rose Parade spectators with a colorful float that pays tribute to not only the almonds that sustain its growers and nourish its consumers but also to the pollinators that are vital for their success.

“We’re thrilled to be back for the Rose Parade! This year’s float is an unparalleled representation of the passion and hard work of our Grower members,” said Raj Joshi, SVP global consumer division for Blue Diamond Growers. “We are incredibly honored to share this moment with the almond grower-owners riding our float, bringing the whole display to life, and our thousands of members who will be watching from home. Blue Diamond’s California legacy keeps growing thanks to them.”

Spectators will be charmed with the enormous representations of the brand’s Almond Breeze Almondmilk and the signature Smokehouse-flavored Blue Diamond Almonds, a rollercoaster and an animated, spinning Ferris wheel. As the float makes its way down the streets of Pasadena, Blue Diamond has been intentional in ensuring that one element stands out: the honeybees. By creating joyful bees from thousands of flowers, the Sacramento-based co-op reinforces its commitment to partnerships that support honeybee health, such as Project Apis m. and Pollinator Partnership, and its leadership in using pollinator-friendly plantings in growers’ orchards to advance biodiversity and climate-smart agriculture.

This year’s eye-catching design will consist of more than 20,000 flowers, including over 10,000 pink and orange roses, hundreds of gladiolas, lilies, and orchids as well as a variety of seeds, beans, and almond shells. The float will also feature a unique component: the heart and soul of Blue Diamond, its growers. Twelve almond growers will ride alongside the float, representing the more than 3,000 dedicated growers in the California co-op – making it one of the world’s leading agricultural co-ops.

Lovingly known as America’s New Year Celebration, the iconic Rose Parade is celebrating its 134th anniversary. With this year’s theme, “Turning the Corner,” Blue Diamond also takes an opportunity to celebrate what the new year means to them: the long-awaited almond bloom that happens every February in central California, signaling a new year for the almond cycle, and a renewed opportunity to keep growing a better tomorrow through innovative sustainable farming practices.

Nothing denotes turning the corner more for Blue Diamond than fragrant almond blossoms, well-cared-for crops, and healthy bees pollinating the trees that make almonds possible. Visit bluediamondgrowers.com/sustainability to learn how Blue Diamond is committed to biodiversity and pollinator health.

You can watch the Blue Diamond Growers float in the Rose Parade on Jan. 2, starting at 8 a.m. PST in Pasadena or broadcast on live television.

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Loftus Appointed Sun-Maid President, COO

Sun-Maid Growers of California has appointed Steve Loftus as Sun-Maid president and chief operating officer, reporting to Harry Overly, executive chairman of the board. In this newly created role, all functional areas within Sun-Maid will report directly to Loftus as he will be accountable to the daily operations of the business. A 15-year industry veteran, Loftus is recognized for his ability to build and align cross functional partners around common objectives, delivering short and long term financial and strategic growth goals.

“Steve is an exceptional and proven leader in the food industry, and we’re looking forward to the contributions he will bring to the team as president and COO,” said Overly. “Steve’s strong track record of results and expertise will be a key driver in building our success as we continue to grow, transforming the iconic Sun-Maid brand to be even more relevant to today’s shoppers.”

Loftus is a multi-functional leader who has held various leadership roles at TreeHouse Foods and Kraft Heinz in Finance and General Management. Most recently, he served as the Vice president, general manager of the Condiments Business Unit at TreeHouse Foods, where he led the unit with approximately one billion in revenues across twelve product categories and five production facilities. Prior to that, Loftus was the head of customer finance at TreeHouse Foods, where he was responsible for all product and customer pricing strategies, as well as the company’s AOP planning processes.

In addition to delivering these positive results, Sun-Maid also continues with the integration of Plum PBC, Sun-Maid’s first ever acquisition. In his new role, Loftus will lead the Sun-Maid business as it continues to transform, achieve strong sales, and improve upon all operating metrics.

“I’ve always admired Sun-Maid, and I’m excited to officially join the team as president and chief operating officer to help take the brand to the next level,” added Loftus. “In the new role, I plan to continue accelerating Sun-Maid’s transformation into a consumer and market-focused organization, while executing daily operations that contribute to the company’s growth strategies.”

Loftus will replace Braden Bender, who has been serving as Sun-Maid’s interim president since September and is returning to his role as chief financial officer.

Founded in 1912, Sun-Maid Growers of California is a farmer’s cooperative of 600 grower families with vineyards in California’s Central Valley. From childhood to adulthood and generation to generation, Sun-Maid’s innovative snacks continue to feed imaginations one little red box at a time – because when imagination is used for good, there’s nothing more delicious! And while some things change, our real, minimally processed and consistently good ingredients haven’t. Always starting with a whole fruit you can see and taste, Sun-Maid continues to offer a trusted go-to snack that’s simple, healthy and versatile – imagine that!

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