Iconic Brands Team Up for Old Bay Seasoned Goldfish
Leading snack brand Goldfish crackers, in partnership with the iconic seasoning brand, Old Bay, is releasing Limited Edition Old Bay Seasoned Goldfish, a flavor that brings the bold seafood seasoning staple to everyone’s favorite fish-shaped cracker. Goldfish and Old Bay fans and those with a love for big, bold flavors can get their hands on this unique flavor starting in May wherever Goldfish are sold, for a suggested retail price of $2.79 per 6.6-ounce bag, while supplies last.
Old Bay lovers are wildly passionate about their favorite seasoning. Goldfish found that fans have long-been sprinkling Old Bay’s blend of 18 herbs and spices on each handful of Goldfish. As a result, the Old Bay and Goldfish teams knew they had to join forces to deliver a delicious, one-of-a-kind snacking experience for fans and foodies, alike.
Old Bay Seasoned Goldfish crackers are made with Old Bay’s popular spice blend including black pepper, paprika, celery salt and red pepper flakes, creating a big, bold flavor combination that complements the classic, premium quality taste of Goldfish.
“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” said Janda Lukin, chief marketing officer of Campbell Snacks. “Old Bay Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer.”
“Old Bay seasoning is delicious on everything from seafood to French fries and everything else! We know our passionate fans often sprinkle Old Bay on their favorite recipes and snacks, including Goldfish crackers,” said Jill Pratt, chief marketing officer, McCormick & Company. “With each handful, Old Bay Seasoned Goldfish provides our most loyal fans with another fun, bold way to experience our popular spice blend.”
The launch of Old Bay Seasoned Goldfish marks the second time Goldfish and McCormick & Company have collaborated. The two partnered in April 2021 to debut Frank’s RedHot limited-edition flavored crackers. Hot was the most-requested Goldfish flavor across social media and became ranked as the fastest selling cracker launch of Summer 2021.
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Misfits Market Launches Private Label Brand
Online grocery platform Misfits Market has launched its first private label, Odds & Ends, which includes pantry staples such as coffee and snacks like nuts, dried fruit and dark chocolate-covered mini pretzels.
Many of Misfits Market’s Odds & Ends products have been specifically designed to address supply chain inefficiencies. By working directly with farmers and producers who share the company’s vision of eliminating waste, Misfits Market is taking new steps to prioritize sustainability and utilize creative sourcing methods to offer high-quality staple products at value.
For example, Misfits Market’s new direct trade premium coffee blend is purchased directly from the farms where it was grown in the context of lasting and mutually beneficial relationships, providing growers with fair prices and stable incomes while protecting them from market risk and volatility. The end result is a better market for their coffees and more accessible, high-quality coffee for consumers.
“Three years ago, Misfits Market set out to rebuild the food supply chain from scratch in order to provide everyone, regardless of where they live, access to quality food at an affordable price,” said Abhi Ramesh, CEO and founder. “It’s clear that shoppers are looking for new ways to save, especially with food prices at all-time highs. Our value-conscious customers are saving an average of $25 per order and with the launch of our new private label line, we’re excited to provide our customers with an even wider variety of affordable and sustainably sourced pantry staples.”
To date, the company has sent out nearly 13 million orders and rescued more than 230 million pounds of food. In Q1 alone, the company has experienced record-breaking growth fueled by expanding to all of the lower 48 states, launching product categories such as wine, releasing the brand’s mobile app and now Misfits Market’s private label launch.
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Cedar’s Foods Donates $100K to World Central Kitchen for Ukraine Relief
Cedar’s Foods, a Haverhill, Mass.-based company with national distribution of hommus and Mediterranean products, has donated $100,000 for Ukraine relief, to World Central Kitchen to help feed refugees.
Since military operations began in Ukraine, millions of Ukrainians have fled their homes to stay in western Ukraine or other countries and WCK is serving millions of fresh meals to displaced families. Working at a 24-hour pedestrian border crossing in southern Poland, WCK began serving hot, nourishing meals within hours of the initial invasion, and are now serving round-the-clock dishes at eight border crossings across the country.
Additionally, WCK is supporting local restaurants preparing meals in cities across Ukraine including in Odessa, Lviv and Kyiv. WCK teams are also on the ground serving thousands of meals every day in Poland, Romania, Moldova, Hungary, Slovakia, and Spain.
As part of Cedar’s with Heart, the company’s non-profit initiative to invest and honor its employees, communities, and consumers, the national leading hommus brand in the natural and organic grocery channels is committed to fighting food insecurity both in its community and around the world.
“At Cedar’s, we believe in the power of sharing better in the form of authentic, honest foods. Cedar’s with Heart extends that mission to not only share better with the world, but do better for the good of our community and our planet,” said Charles Hanna, CEO and president. “We hope to lead by example through our acts of service and our commitment to promote positive change for the next generation and generations to come. The humanitarian crisis in Ukraine is one of the worst that we have seen in decades. Our commitment to fight food insecurity transcends borders and when we heard of the great work WCK is doing, we wanted to help.
“Knowing better means doing better not only for our community, but for our global community as well. No family should have to worry about where their next meal will come from, especially after fleeing their homes and making the daunting journey to refuge,” Hanna said. “Food is a human necessity, a common ground among us all. It provides comfort and a sense of hope and stability. As a leader in the food industry, we are proud of the work WCK is doing on the frontlines and honored to be able to support them in feeding Ukrainian refugees.”
World Central Kitchen is first to the frontlines, providing meals in response to humanitarian, climate and community crises. When disaster strikes, WCK’s Chef Relief Team mobilizes to the frontlines with the urgency of now to start cooking and provide meals to people in need. By partnering with organizations on the ground and activating a network of food trucks or emergency kitchens, WCK provides freshly made, nutritious meals to survivors of disasters quickly and effectively.
Is your specialty food company contributing to Ukraine relief? Let our Senior Editor, AJ Flick, know by emailing her at aj_flick@oser.com and subscribe to Gourmet News for updates!
