Oberto Brands is expanding Pacific Gold Reserve, its gourmet craft meat snacks brand, with the addition of Jerky Trail Mix, Smoked Sausage Sticks and Cracked Peppercorn Turkey Jerky.
Craft jerky is the fastest growing segment by distribution, and the Pacific Gold brand has positioned itself solidly near the top of this red hot sector. The unveiling of the new Pacific Gold Reserve products furthers the brand’s laser focus on differentiating itself in the booming meat snacks category which has exploded to more than $3 billion in annual revenue.
“Pacific Gold Reserve is a high-quality craft meat snacks brand made with the Millennial foodie in mind. We believe the new craft jerky will further resonate with Millennials who are seeking more sophisticated and adventurous delicious snacking options packed with high protein,” said Tom Hernquist, Chief Executive Officer of Oberto Snacks. “We are excited for these artfully crafted innovations to attract even more new consumers to our growing category.”
Pacific Gold Reserve’s Jerky Trail Mix is made with grass fed, tender jerky and a premium blend of fruits, nuts and fair trade certified dark chocolate and seeds. The trail mix comes in three gourmet flavors including: Cracked Peppercorn Turkey Jerky with Dark Chocolate and Expresso Beans, Bourbon Glazed Beef Jerky with Cherries and Walnuts and Korean BBQ Recipe Pork Jerky with Mango and Papaya. All three are made with no artificial ingredients, nitrates, MSG or corn syrup.
The smoked sausage sticks come in three unique flavors: Sweet Italian, Original Smoked Recipe and Spicy Chorizo. The sticks are gluten free and made with agave and 100 percent sea salt.
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The last meat snack that Pacific Gold Reserve is adding to the line up is Cracked Peppercorn Turkey Jerky. Peppered continues to be the third most preferred flavor by consumers. The jerky is made with turkey raised without antibiotic or hormones, is gluten free and high in protein.
All of the new products have no artificial ingredients, preservatives, MSG, nitrates/nitrites, corn syrup, are made with sea salt and are gluten free. With these new product innovations, Oberto Brands reaffirms its commitment to the Pacific Gold Reserve’s mission of providing delicious, convenient, and better-for-you snacking products that enable the core adventurous Millennial consumer demographic to make better and healthier snacking decisions.
About Oberto Snacks Inc.
Founded by Constantino Oberto in 1918, Seattle based Oberto Snacks is the nation’s leading all-natural jerky company. The company’s products are available in all retail channels and its brands include Oberto, Pacific Gold, Pacific Gold Reserve, Cattleman’s Cut, Lowrey’s and Oberto Classics.
An interview with Tobe Armendariz, Production Manager, Tortilleria Mi Nina.
GN: What makes your company different?
TA: We use hand-carved volcanic stones to grind our non-GMO white corn with nothing else but filtered water and mineral lime into true corn masa. This process is known as Nixtamal, a technique that originates from the Aztec period. I hand carve volcanic stones that we use to grind our non-GMO white corn. This process is very hands on and it reflects a taste that makes us JUST THE BEST TORTILLA CHIP™.
GN: Where did the idea for the logo and brand come from?
TA: The logo and brand were inspired by a photo of the owner’s daughter. The picture was taken when she was three years old making tortillas with her abuela in Cuernavaca, Mexico. The owner would travel there and enjoy fresh corn tortillas and chips, and in 2011 decided to open the first tortilleria in New England.
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TA: We have our original Sea Salt, Jalapeno Agave and Pico de Gallo flavored chips. We are Non-GMO Project Verified, kosher certified, naturally gluten free and made with no additives or preservatives. Our chips are artisanally crafted from true corn masa. The only ingredients in our Sea Salt tortilla chips are non-GMO white corn, sunflower oil, sea salt and a trace of lime. Our Jalapeno Agave has a great balance of taste, bringing a little heat, a little sweet. The Pico de Gallo is the newest member of the family that rolled out in production earlier this year.
GN: How can customers get to know more about the company?
TA: We encourage everyone to go on our website www.mininatortilla.com. You can order from our online shop at www.mininatortilla.com/shop. We offer cases of all three flavors of our tortilla chips, shirts, hats, thermoses and totes. Please check us out!
Customers can also visit us on our social media pages: Facebook, Instagram and Twitter @Mininatortilla.com.
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