good2grow Launches Its Biggest National Sweepstakes
good2grow, a leading beverage and snack brand for kids, is helping families embark on a mess- and meltdown-free travel season with the revival of the On the Road campaign. For the third year, the campaign will stir up smiles with its biggest national sweepstakes yet, digital resources for families heading out on their road trip adventures and a partnership with Make-A-Wish Georgia to grant wishes.
Parents can enter the sweepstakes at good2growontheroad.com starting May 13 through July 22 for a chance to win weekly and grand prizes. One winner will be selected each week during the entry period to win a $50 Visa eGift Card to use on gas or activities during their trip and the Ultimate Road Trip Kit that offers everything a family needs for a joy-filled journey, including a kids’ tablet, cooler, plenty of good2grow swag and an assortment of kids’ favorite character-topped, mess-free products: Juices, Bigger, Milk and Snackers.
good2grow will also award two winners a grand prize package – valued at over $3,000 – including the Ultimate Road Trip Kit, a $2,000 hotel eGift Card and a $500 Visa eGift Card to use on gas or activities.
“As a children’s brand, we understand the challenges of keeping little ones calm and entertained during travel,” acknowledged Gunnar Olson, CEO of good2grow. “Our third annual On The Road campaign embodies the core values of good2grow, focusing on giving back and making smiles.”
Through a partnership with Make-A-Wish Georgia, Atlanta-based good2grow will sponsor two families’ road trips to their chosen dream destination of Walt Disney World. To celebrate the families’ upcoming road trips, good2grow will host send-off parties where each family will receive their very own Ultimate Road Trip Kit.
“We’re committed to giving every family the opportunity to create magical memories,” remarked Edzra Gibson, vice president of brand marketing. “Road trips give us our most cherished family moments, and we’re delighted to renew our collaboration with Make-A-Wish Georgia and spread joy throughout our Atlanta community.”
To learn more about good2grow, visit good2grow.com and follow the brand on Instagram, TikTok and Facebook.
good2grow inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney, Universal, Hasbro, Nickelodeon, Warner Bros and many more. Parents love that the packaging is reusable, dishwasher-safe, recyclable and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target, Walmart, Kwik Trip, Walgreens and CVS. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, TikTok and Facebook.
Make-A-Wish Georgia creates life-changing wishes for children with critical illnesses. Together with generous donors, supporters, staff and volunteers, we deliver hope and joy to children and their families when they need it most. We aim to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1995, Make-A-Wish Georgia has granted wishes to children in our local community, contributing to the more than 350,000 wishes granted throughout the U.S. and its territories. For more information about Make-A-Wish Georgia, visit georgia.wish.org/help.
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Hain Celestial Sells ParmCrisps to Our Home
Hain Celestial Group, a leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, has completed the sale of its ParmCrisps snack brand to independent wholesome snacks company, Our Home. The transaction further optimizes Hain’s better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion. Proceeds from the sale will be used to pay down company debt.
“By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands,” said Wendy Davidson, Hain Celestial Group president and CEO. “This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion.”
Earlier this year, Hain announced strategic actions to advance the company’s Hain Reimagined transformation by focusing on accelerating growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care, and simplifying its global operating footprint. These efforts have included the sale of cookie brand Thinsters and the Queen Helene personal care brand, along with sub-category exits across its product portfolio.
With the sale of ParmCrisps, Hain will reduce its manufacturing footprint and co-manufacturer network while also streamlining its vendor base. The company recently released its Q4 and Full Year 2024 earnings and reported delivery of its updated guidance, gross margin expansion, and improvement in debt leverage.
In Fiscal 2025, the company is focused on commercial execution and leveraging the benefits of its scale model to expand reach and accelerate top- and bottom-line growth to deliver long-term shareholder value.
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PorkRinds.com Presents 2nd ‘Crunch Time Hero of the Week’ Award
PorkRinds.com, the nation’s premiere “hub” for pork rind lovers everywhere and home to top brands including Southern Recipe pork rinds, has announced its second annual collegiate sports celebration, dubbed the “Crunch Time Hero of the Week” award – a sponsorship program designed to highlight outstanding football players during the regular college football season. Through Nov. 30, a collegiate player who has a phenomenal play or a significant tackle during the regular season will be eligible for the “Crunch Time Hero of the Week” award.
The package includes notoriety and promotion as the pork rind “hero,” as well as a celebratory trophy and a generous supply of pork rinds to share with friends and family. Fans can learn more about the campaign and enter to win pork rind prizes at www.PorkRinds.com.
Each week, throughout the 13-game season, one football player will be chosen to win the “Crunch Time Hero of the Week” award, based on his previous weeks’ plays and tackles. At the end of the regular season, each of the 13 weekly winners will be eligible for the “Crunch Time Hero of the Year” award, which will be determined by a fan vote on PorkRinds.com.
PorkRinds.com sees this partnership as a unique opportunity to highlight the natural connection between pork rinds and football – pigskins simply go with pig skins. New this year, the “Crunch Time Hero of the Year” will be invited to attend bigger professional football media events as the collegiate season closes and the NFL season begins culminating in biggest game of 2025 in New Orleans.
“Just like our crunch time players make game-winning plays on the field, pork rinds are the best crunch time decision in the snack aisle,” said Mark Singleton, vice president of sales and marketing at PorkRinds.com. “The annual ‘Crunch Time Hero of the Week’ program is our celebration of the unsung heroes on the football field who get the job done.”
To join in on the fun, pork rind lovers and college football fans alike can learn about the weekly heroes and follow along at www.PorkRinds.com/CrunchTimeHero.
PorkRinds.com, a division of Rudolph Foods, is the e-commerce hub for pork rind aficionados everywhere. Created with the intention to help introduce pork rinds to the masses, PorkRinds.com offers a variety of pork rind brands that are naturally high in protein, low in carbohydrates and gluten free. For additional information and online ordering, visit https://PorkRinds.com/
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